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Introduces a number of environmental issues, from acid rain to wind energy, and discusses their sources, impact, history, and possible solutions.
The Essentials of Instructional Design, 3rd Edition introduces the essential elements of instructional design (ID) to students who are new to ID. The key procedures within the ID process—learner analysis, task analysis, needs analysis, developing goals and objectives, organizing instruction, developing instructional activities, assessing learner achievement and evaluating the success of the instructional design—are covered in complete chapters that describe and provide examples of how the procedure is accomplished using the best known instructional design models. Unlike most other ID books, The Essentials of Instructional Design provides an overview of the principles and practice of ID without placing emphasis on any one ID model. Offering the voices of instructional designers from a number of professional settings and providing real-life examples from across sectors, students learn how professional organizations put the various ID processes into practice. This introductory textbook provides students with the information they need to make informed decisions as they design and develop instruction, offering them a variety of possible approaches for each step in the ID process and clearly explaining the strengths and challenges associated with each approach.
For the do it yourself builder, an “essential guide . . . to install and maintain a beautiful and ecological compliment to your home or office” (Kelly Hart, author of Essential Earthbag Construction). Essential Green Roof Construction is a comprehensive, in-depth guide to building simple green roofs for houses and small buildings. Packed with detailed photos, illustrations, case studies, and code compliance advice, it offers clear step-by-step instructions necessary to create your own living roof on a new build or as a retrofit. This book includes: The benefits of a green roof The basics of planning and design Assessing site conditions such as aspect, slope, and loads Navigating building codes and working with building officials Material options, including professional grade and economical or local alternatives Planting suggestions for different roof climates and conditions, including food production When to call on professionals to ensure safety and integrity Step-by-step guidance for safe roof installation and detailing Annual green roof maintenance. Where common sense meets beauty—a green roof is a system of layers that work together to support plant life, insulate homes, and make the world a greener place. Essential Green Roof Construction will give you the knowledge and confidence to install your own green roof. “Impressive . . . and, importantly, easy for the average person to understand.” —Stephen Hill, associate professor, School of the Environment, Trent University “Well-written, well-researched, and full of clear and informative drawings and photos.” —Lloyd Kahn, editor-in-chief, Shelter Publications, author, Shelter and The Half-Acre Homestead “An excellent resource for both DIY and design professionals.” —Tim Krahn, P. Eng. Building Alternatives Inc., author, Essential Rammed Earth Construction
A new edition of a textbook that provides students with a deep, working understanding of the essential concepts of programming languages, completely revised, with significant new material. This book provides students with a deep, working understanding of the essential concepts of programming languages. Most of these essentials relate to the semantics, or meaning, of program elements, and the text uses interpreters (short programs that directly analyze an abstract representation of the program text) to express the semantics of many essential language elements in a way that is both clear and executable. The approach is both analytical and hands-on. The book provides views of programming languages using widely varying levels of abstraction, maintaining a clear connection between the high-level and low-level views. Exercises are a vital part of the text and are scattered throughout; the text explains the key concepts, and the exercises explore alternative designs and other issues. The complete Scheme code for all the interpreters and analyzers in the book can be found online through The MIT Press web site. For this new edition, each chapter has been revised and many new exercises have been added. Significant additions have been made to the text, including completely new chapters on modules and continuation-passing style. Essentials of Programming Languages can be used for both graduate and undergraduate courses, and for continuing education courses for programmers.
Use your serger to its full potential! The serger is the most versatile tool a sewist can use, capable of hemming, seaming, decorative finishes and more. Too often, sergers are used for finishing edges and nothing more, simply because "it's too complicated to change the settings." Author Gail Yellen is here to demystify the serger and help you get the most out of your machine! By familiarizing yourself with the various components and how they affect the stitch, you'll tackle new stitches and techniques with a new enthusiasm. Features: • Handy Operator Tips explain common handling errors and how to avoid them • Accessory Foot Appendix details the different serger feet available and when to use them 5 simple projects put your new serging knowledge into practice • Coverstitch overview complete with decorative and construction techniques • Quick Reference Guide lets you quickly find the machine settings for popular stitches Advice on threading, tension, differential feed, and needles relevant to all models; tips for using decorative threads that result in masterful finishes, cover stitch and more--it's all here in Serger Essentials!
Approaching organic gardening can sometimes feel overwhelming. It can be hard enough to keep on top of the weeding without having to worry about using less plastic, avoiding pesticides and using too much water. Grow Green is a practical guide and tackles a topic close to Jen Chillingsworth’s heart – growing sustainably. Packed with easy tips and advice, this little book reveals how to adjust your outdoor space and create a wildlife haven, while reducing your impact on the environment as you grow your own cut flowers, fruit and veg. Drawing on her wealth of knowledge, Jen will hold your hand as she takes you through all the gardening essentials, teaching you how to get started – no matter how small or big your space might be. From making your own fertiliser with leftovers, planting in pots, reducing energy consumption and conserving water, to dealing with pests and diseases, Jen removes the stress and simply shows you how to garden green. Whether you are a first-time gardener or have seasoned green fingers – discover how to get the most out of your space with Grow Green by gardening with intention. Live simply. Grow Green.
For those who wish to learn or teach the tools of skillful communication, this book provides concrete insight into what makes a person a successful communicator and guides readers in ways to improve their own communication skills and those of others. Predicated on four simple notions – that communication can be done well or poorly, that communication skills matter, that people differ in those skills, and that those skills can be improved – the book helps readers identify and enhance their own communication strengths and address weaknesses, assess the communication skills of others, and coach others to improvement. Written in an accessible style, chapter highlights include an engaging review of the research on the practical implications of communication skills in our professional and personal lives. The nature of communication skill and issues in skill assessment are examined. Particular attention is given to understanding sources of communication-skill deficits and the design of effective communication-skill training programs. A final chapter examines the roles of technology, cross-cultural interaction, and aging as they relate to communication skill. This book is written for students and professionals in fields such as human resources, sales, training, counseling, customer relations, education, health-care, and the ministry, with application for courses in professional communication, applied communication, and communication skills at the undergraduate, advanced professional degree, and continuing education levels.
CONTENTS GREEN MARKETING Ahmet AKATAK INDIVIDUAL MARKETING Ahmet TÜRKMEN AUGMENTED MARKETING Bahar ÇELİK COGNITIVE MARKETING Belma YÖN MOBILE MARKETING Büşra MEYDAN - Esra VONA KURT MARKETING MYOPIA Dilek AYDOĞDU AGRICULTURE MARKETING Figen ARSLAN KOÇKAYA SUSTAINABLE AGRICULTURAL MARKETING Hüseyin Fatih ATLI SHOPPER MARKETING Elif ÜSTÜNDAĞLI ERTEN WORD OF MOUTH MARKETING (WOMM) Emine ŞENBABAOĞLU DANACI CONTENT MARKETING Hediye AYDOĞAN ChatGPT APPLICATIONS IN MARKETING Muhammed Furkan TAŞCI - Nil Esra DAL SOCIAL MEDIA MARKETING Melda ASLAN NEURO MARKETING Meysure Evren ÇELİK SÜTİÇER DATABASE MARKETING Murat SAKAL VIRAL MARKETING Müzeyyen ÖZHAVZALI RECREATION MARKETING Özlem GÜNCAN ONLINE AND OFFLINE MARKETING Özlem ÖZDEMİR SÜZER POLITICAL MARKETING Volkan TEMİZKAN AVATAR BASED MARKETING Zeynep AYTAÇ DIGITAL MARKETING Barış ARMUTCU
Be scared, be very scared: toxic chemicals are in thousands of everyday products…and then they become part of our blood, our fat, our bodies. The chemicals that make things non-stick, flexible, flame-retardant, or stain-resistant are implicated in a staggering range of health issues, from birth defects to the rising rates of certain cancers. More than ever, we want to know how to make informed, responsible choices about what we buy, for our own good and for the good of our planet. The Toxic Consumer provides the answers, precisely and accessibly. And you don’t need to be a scientist to understand the information. One by one, the guide breaks down such noxious substances as PFCs, phthalates, perchloroethylene, and formaldehyde and explains what each one is and what threats it poses, what items contain these poisons, and how they interact with our bodies and well-being. Then it outlines healthier options for bedding, flooring, cosmetics, clothing, food and drink, and everything else we need, making positive recommendations that will help us to reduce our exposure to proven harmful toxic chemicals in our daily lives.