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Every day the word "Green" enters our lives. We read about Green in the news, we see it on TV and we hear about it on the radio, but what is it and how does it affect us? When it comes to mechanicals, (HVAC/R, Plumbing and Electrical) "Green" means maximizing the energy efficiency of existing equipment, specifying the most efficient systems available for the application and the available budget, using renewable and sustainable fuel sources, and conserving water. Both commercial and residential owners want to be Green and reduce energy consumption. In fact, everyone wants to reduce their energy costs. Consumers want contractors and technicians to be aware of the various methods employed in reducing energy consumption and conserving water. They want contractors and technicians who are knowledgeable about energy conserving methods and new technologies. Green Awareness is designed to provide a basic understanding of Green concepts, terminologies, systems, and the latest in Green mechanical technology. The manual contains four main sections: Section 1 Core knowledge of Energy Management and Analysis Section 2 Green Heating - Ventilation - Air Conditioning - Refrigeration Section 3 Electrical Generation and Consumption Section 4 Green Plumbing
When it comes to mechanicals, (HVAC, Plumbing and Electrical) "Green" means fuel and energy efficiency, renewable and sustainable fuel sources, and water conservation. Both employers and consumers want to be Green and reduce energy consumption while maintaining their current lifestyles. They want technicians to be aware of the various methods employed in reducing energy consumption and conserving water. They want technicians to be knowledgeable about new technologies. The Green Awareness training program provides a basic understanding of green concepts, terminology, systems, and the latest in green mechanical technology. The manual contains five main sections: * Energy Management and Analysis * Building Science * HVACR * Electrical * Plumbing
Social media has quickly become one of the most effective tools in reaching masses of people. As environmental issues are becoming more prevalent and frequently acknowledged, social media is playing an important role in sharing various environmental problems as well as suitable solutions. Environmental Awareness and the Role of Social Media is an essential reference source for individuals seeking to raise awareness of environmental issues through social media platforms. The book examines social media’s use in disaster awareness, sustainability promotion, and marketing environmentally friendly products from an international perspective. This book is an excellent resource for environmentalists, environmental activists, scientists, public figures, policy makers, academicians, and individuals interested in research focused on the impact of social media on issues that affect the entire planet.
Addressing global climate change is a monumental battle that can only be fought by the leaders of tomorrow, but future leaders are molded through education and shaped by the leaders of today. While the pivotal role of education in spreading awareness of climate change is one universally espoused, equally universal is the recognition that current education efforts are falling woefully short. Promoting Climate Change Awareness through Environmental Education stems the rising tide of shortcomings in environmental education by plugging a known gap in current research and opening a dialogue for the future. Targeting an audience of young scholars, academics, researchers, and policymakers, this volume provides a much needed dam of empirical evidence regarding the role of youth education in addressing one of the greatest challenges of our age. This timely publication focuses on topics such as building resilience to climate change, green learning spaces, gender issues and concerns for developing countries, and the impact of young adults on the future of environmental sustainability.
Green purchase behavior refers to consumers purchasing green products that are environmentally friendly, using fewer resources, and causing lower environmental impact and risk. As a growing number of people start to recognize the importance of individual responsibility for environmental protection, firms are increasingly motivated to develop green products to fit the needs of this green advocation. Despite an emerging number of consumers claiming their preference towards green brands compared to traditional alternatives, researchers have found that there is a huge gap between consumers’ purchase intention and actual behavior, which has gained much attention. The psychological process of green purchase behavior may be a complicated process influenced by various factors, such as consumer values and norms, the pros and cons marketed for green products, and various other situational factors. Scholars are calling for research that explores the psychological decision-making process of green purchase behavior from both theoretical and practical perspectives. Due to the high pricing of green products, the trade-off between the price and function of green products may lower consumers’ satisfaction. Thus, there is always a gap between green purchase intention and actual purchase behavior. What determines consumers’ actual green purchase behavior? Under what conditions, will the consumers pay a premium price for green products? What prompts consumers to choose green brands over traditional alternatives? Will green consumption be a passing trend or a long-term consumption habit? What influences the frequency of consumers’ green purchasing? Scholars are welcome to share their opinions and findings about green purchase behavior to help explore this research topic. We are extremely interested in the determinants of green purchase behavior and the mechanism of facilitating green consumption considering different perspectives.
Environmental problems of pollution and degradation are a major source of concern globally. At all levels, efforts are being made to protect and preserve the environment from further deterioration. Measures are being taken at international, national and regional levels by governments and organisations to spread the awareness and concern for the environment and ecosystem, but these are not yet yielding the expected returns. Research has indicated that humans must be guided by values, beliefs, and individual motivating factors if attitudes are to be converted in actual behaviour. This book presents an empirical research study on the relationship between the measures of ecological concern and its demographic and psychosocial determinants. It discusses the various models of environmental concern and tracks the human-environment relationship as studied by environmental psychologists and sociologists. The book will be of great use to the students, academics, researchers and scholars in a variety of fields, including human ecology, eco-philosophy, sustainable development, environmental psychology, environmental sociology, environmental economics, environmental studies, and conservation psychology, and will further the reader’s understanding of the role of human factors in ecological protection. It will also be of value to policy makers and the general reader interested in understanding behavioural and psychosocial perspectives on environmental concern.
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.
The aviation industry has undergone a significant change since the 21st century as technological developments accelerated its development. Due to this, there is a need for modern research on the current situation, future expectations, and possible change scenarios in the aviation industry. Challenges and Opportunities for Aviation Stakeholders in a Post-Pandemic World focuses on contemporary studies addressing the effects of economic crises, pandemics, digitalization, and war environments on the aviation industry and draws attention to the aviation industry's current situation and future expectations, focusing on its stakeholders and various industry trends. Covering key topics such as technology, sustainability, digitalization, and aviation management, this reference work is ideal for industry professionals, policymakers, researchers, scholars, academicians, practitioners, instructors, and students.