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Business of Aging book for entrepreneurs, soloists and corporate executives across mulit disciples, e.g., H.R., leadership, marketing, sales, product development, etc.
The Llama is Inn is the fourth anthology book in Larry Mogelonskys series following, Are You an Ostrich or a Llama? (2012), Llamas Rule (2013) and Hotel Llama (2015). Together, they give a detailed picture of the present hotel business landscape, outlining how to best navigate new technological issues shaping our industry in addition to the need for a perpetual commitment to exceptional service. All four books draw from Larrys extensive experience in the field as well as the prudence of other senior managers and corporate executives active in the hospitality industry. Offering creative and effective solutions to todays problems, this collection will give you the tools you need to thrive in the modern hotel world.
Economics, cornerstone of politics Examining politics demands understanding of economics, as the economy always influences and constrains governmental decision-making. And, money is the key to learning economics. If the monetary system is well understood, it will clarify seemingly impenetrable economic events. The History of Money for Understanding Economics is an indispensable reference to decrypt economics, and it does so in an enthralling way, from antiquity to the present day, with readily accessible language. This book answers the following questions: How did money appear? What precisely is a bank? After circulating for centuries, why did gold coins vanish? Is there anything behind the value of paper banknotes? What is inflation? What is the IMF? Is the US trade deficit sustainable? A monetary solution, rather than a political one This book joins other groundbreaking interpretations of history that have underscored the influence of the management of money. It explains how monetary changes have precipitated events from the fall of the Roman Empire to World War II and beyond. Given the historical significance of monetary changes, could a monetary breakthrough shake up the exasperating inequalities? Indeed, Lannoye challenges the reader with a monetary innovation to finance a parallel (and green!) economy which could foster a more equitable distribution of wealth.
Read The Whole Series! Hotel Llama is the third anthology book in Larry Mogelonsky's series following Are You an Ostrich or a Llama? (2012) and Llamas Rule (2013). Together, they give a detailed picture of the present hotel business landscape, outlining how to best navigate new technological issues shaping our industry in addition to the need for a perpetual commitment to exceptional service. All three books draw from Larry's extensive experience in the field as well as the prudence of other senior managers and corporate executives active in the hospitality industry. Offering creative and effective solutions to today's problems, this collection will give you the tools you need to thrive in the modern hotel world. The Llama Digital Educational Program In tandem with the publishing of this book, Larry Mogelonsky has created an online educational program for hoteliers to sharpen their skill sets. Entitled Llama Digital, this interactive web portal allows executives, managers, staff members and hospitality students to access all the articles from the three books in the series. Attached to each article are several complex questions designed to give a more detailed analysis of the issues through the form of written responses so that hoteliers will improve their writing proficiency in addition to honing their managerial skills. To learn more about the Llama Digital educational program and how it can enhance your skillset in the hospitality field, go to www.lmadigital.ca. Why You Need This Book The hotel world is evolving. The proliferation of new mobile technologies, online travel agencies, social media and third-party review websites represent four great disruptors for any hotelier's business. And these are just the tip of the iceberg. Customer behavior is changing too rapidly for traditional hospitality marketing and operations textbooks to keep up. The modern traveler is highly intelligent and incredibly discerning when it comes to hotel purchases. In order to understand this consumer revolution, you must arm yourself with the latest resources. Enter Hotel Llama, the third book in the series written to give hoteliers the best tools in their arsenal to prosper in these changing times. This is not an introductory textbook on the hospitality industry, but rather a compilation of selected topics that highlight both modern success stories as well as the blunders to avoid. This book will strengthen your management skills by explaining many of the sales, marketing, branding, technological and psychological principles at work behind such contemporary facets of hotel operations as proper website design, channel distribution and emerging technology applications in addition to the more traditional aspects like onsite amenities, guestroom features, F&B, housekeeping and the front desk. Above all, it is stressed that the success of a property - even with all that has changed in recent years - nonetheless depends on the relationship a hotel fosters with its guests. This is the hotelier's guidebook that recognizes future developments while celebrating the past.
Doug's Story by Gary Fry __________________________________
This guide to marketing and management for hoteliers covers both traditional and contemporary facets of hotel operations and highlights modern success stories and potential pitfalls.--From dust jacket.