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A virtual catalog of ideas for inspired retail design The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low-so getting the marketing and branding right is essential for survival. This book will provide a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative options. Like the other books in Rockport's 1,000 series, the pages will pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more.
Scher reveals her thoughts on design practice, drawing on her experiences as a leading designer in the USA. The book includes a survey of Scher's work, from her designs as art director at Columbia Records, to her identity for New York's Public Theater.
A union list of serials commencing publication after Dec. 31, 1949.