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Principper for design, processen med inspiration i bl.a. naturen og i musik. For begyndere og viderekomne
Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design – a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking. Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world’s biggest brands and engages people with messages that matter. Packed with illustrations showcasing the use of wit by today’s practitioners alongside classic examples, A Smile in the Mind brings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples, exploring wit by technique (such as ambiguity, substitution and double takes), application (including posters, packaging and data visualization) and business area, spanning digital, retail, arts and culture, politics and even matters of life and death. The book also features interviews with legendary designers past and present, answering the biggest question of all: how did they get the idea? Designers offer a glimpse into their private working methods and thought processes, and reveal the inspiration behind classic pieces of work. Showcasing forty years of witty thinking and including over 1,000 projects and 500 designers and creative thinkers, A Smile in the Mind is an essential compendium of contemporary designs and a celebration of classic pieces, resulting in the definitive guide to wit in graphic design. Written with humour and insight, it offers designers a friendly read, a helpful sourcebook and a trigger for ideas.
Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.
Simple yet indispensable typographic advice is offered by a leading graphic design and typography expert. This edition has 20 new pages including a fonts chapter updated to reflect current typography and software/hardware standards.
The Graphic Design Reference & Specification Book should always be next to a designer's computer. Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box, and the ratios of each part, as well as metric conversion charts, standard envelope sizes in the USA, Europe, Canada and Asia, and much more. This hardworking handbook is compact and accessible and is a must-have for any graphic designer.
Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: "principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; "knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; "representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and "practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.
The Design of Dissent is a global collection of socially and politically driven graphics on issues including Black Lives Matter, Trump protests, refugee crises, and the environment. Dissent is an essential part of keeping democratic societies healthy, and our ability as citizens to voice our opinions is not only our privilege, it is our responsibility. Most importantly, it is a human right, one which must be fervently fought for, protected, and defended. Many of the issues and conflicts visited in the first edition of this book remain vividly present today, as simmering, sometimes throbbing reminders of how the work of democracy and pace of social change is often incremental, requiring patience, diligence, hope, and the continuing brave voices of designers whose skillful imagery emboldens, invigorates, and girds us in the face of struggle. The 160+ new works in this edition document the Arab Spring, the Obama presidency, Occupy Wall Street, Black Lives Matter, the election of Donald Trump, Putin's continuing influence, the Women's March, the ongoing refugee crises, immigration, environment and humanitarian issues, and much more. This powerful collection, totaling well over 550 images, stands not only as a testament to the power of design but as an urgent call to action.
A visual and comprehensive guide to a hugely popular graphic style. The distinctive aesthetic of mid-century design captured the post-war zeitgeist of energy and progress, and remains hugely popular today. In Mid-Century Modern Graphic Design Theo Inglis takes an in-depth look at the innovative graphics of the period, writing about the work of artists and designers from all over the world. From book covers, record covers and posters to advertising, typography and illustration, the designs feature eye-popping colour palettes, experimental type and prints that buzz with kinetic energy. The book features artworks from a wide selection of international designers and illustrators whose work continues to inspire and influence today, including Ray Eames, Paul Rand, Alex Steinweiss, Joseph Low, Alvin Lustig, Elaine Lustig Cohen, Leo Lionni, Rudolph de Harak, Abram Games, Tom Eckersley, Ivan Chermayeff, Josef Albers, Corita Kent, Jim Flora, Ben Shahn, Herbert Bayer and Helen Borten. Theo draws from a broad range of sources including advertising, magazine covers, record sleeves, travel posters and children’s book illustration to show the development of the design style globally, and how this continues to influence design today. The book is packed with hundreds of colour illustrations, including classic designs, such as Saul Bass’ film posters and Miroslav Šašek’s children’s books, alongside lesser-known gems.
Today's world is so flooded with images and information that only the freshest new designs get noticed. But dominating trends and carbon-copy successes often trap designers in been there, done that mediocrity. Inspiration = Ideas helps artists kick their work out of the clone zone and journey into new, uncharted visual territory. The book introduces readers to found design, where inspiration flows not from successful finished designs, but from textures, colors, patterns, and primitive and offbeat imagery. From indigenous design (Brazilian canned good labels), traditional patterns (the hennaed hands of Indian brides), and captivating textures and materials (ikat paper) -- to examples of current local commercial design on simple things like food packaging -- this well-traveled sourcebook brings an endless stream of rare global images and ideas straight to designer's doorsteps. Complete with frequent sidebars that explore how successful designers are inspired by and have used found design in their work, this exotic visual tour will enable artists to bring their work from common and bland to original and beautiful.
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.