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With over five hundred color reproductions, Graphic Design 20th Century represents a pictorial history of the last hundred years in graphic design. Alston Purvis presents all the significant designers of the twentieth century as well as the many styles that characterized this rich and tumultuous period: Art Nouveau, Arts and Craft, the Viennese Secession, the Russian Avant-Garde, Punk, New Wave, and computer graphics are just a few of the subjects discussed in this essential reference book. The wealth of visual material presented, including iconic works by Aleksandr Rodchenko, H. Th. Wijdeveld, Frank Lloyd Wright, Paul Rand, Piet Zwart, Saul Bass, among many others, makes this a truly enjoyable and inspiring read and a handy guide for any designer, artist, or student.
This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century History closely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer’s bookshelf.
The twentieth century was a landmark era in graphic design, the art that combines words with graphic images on posters, book and magazine covers, record jackets, billboards, and other print advertising and publicity media. This visually magnificent and factually informative volume tells the story of graphic design, then gives separate illustrated thumbnail biographies of more than 100 of the most influential and internationally known designers of the past 100 years. From the century's early decades we find artists' profiles and reproductions from the studios of Peter Behrens, Alexander Rodchenko, the Bauhaus, Laszlo Moholy-Nagy, a sampling of Art Deco, and much more. Examples of Mid-Century Modern include Lester Beall, Yusaku Kamekura, and jazz record covers from various sources. The Pop and Alternative Art eras gave us psychedelic graphics, militant socialist posters from Cuba, and the dramatic typographic designs of Herb Lubalin. Design in the Digital Era has included work by David Carson, Javier Mariscal, Eiko Ishioka, and many others. All illustrations are perfectly reproduced on high quality paper. The text was written by Jeremy Aynsley, an internationally recognized authority in the art of graphic design. Approximately 450 brilliant full-color photos and illustrations.
An astonishing collection of graphics, uncovered from long- forgotten sources, mostly in China itself. From posters and advertisements to book covers and magazines, this book presents a dazzling panoply of modern graphic design in China. Beginning with the basic traditions of Chinese graphics, the authors show how the writer and artist Lu Xun became the center of cultural revival in the new China. We see Art Deco coming to China in the Shanghai Style, and the birth of a dynamic national design style, born of Russian Constructivism and China’s own drive for new technology. The Socialist Realist art of Mao in turn adopted folk art traditions to fuel the Revolutionary machine, while the continuing search for a new identity can be seen in the graphic images of protest from the summer of 1989.
Graphic design 20th century represents a pictorial history of the past hundred years in graphic design. Martijn F. Le Coultre and Alston Purvis present all the significant designers of the twentieth century as well as the many styles that characterized this rich and tumultuous period. The wealth of visual material presented covers movements such as Art Nouveau, Arts and Crafts, the Vienna Secession, the beginnings of Modernism, the Russian Avant-Garde, De Stijl, Punk, New Wave, and computer graphics.
With almost 60 chapters, contributions from 30 authors and nearly 450 pages, VeryGraphic: Polish Designers of the 20th Century is the first comprehensive history of Polish graphic design. The book showcases its immense and diverse legacy, from the world-renowned Polish Poster school to the lesser-known achievements of artists in the field of applied graphic design, including books and covers, typography and lettering, logos and visual identification as well as packaging. Chronologically detailing the work of over 60 of the most prominent Polish designers, the volume offers a review of Polish graphic design unprecedented in its scope. The cover of each copy is hand-painted, rendering it a truly one-of-a-kind object.
A toolkit for visual literacy in the 21st century A New Program for Graphic Design is the first communication-design textbook expressly of and for the 21st century. Three courses--Typography, Gestalt and Interface--provide the foundation of this book. Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity, A New Program for Graphic Design serves as a practical guide both for designers and for undergraduate students coming from a range of other disciplines. Synthesizing the pragmatic with the experimental, and drawing on the work of Max Bill, György Kepes, Bruno Munari and Stewart Brand (among many others), it builds upon mid- to late-20th-century pedagogical models to convey contemporary design principles in an understandable form for students of all levels--treating graphic design as a liberal art that informs the dissemination of knowledge across all disciplines. For those seeking to understand and shape our increasingly networked world of information, this guide to visual literacy is an indispensable tool. David Reinfurt (born 1971), a graphic designer, writer and educator, reestablished the Typography Studio at Princeton University and introduced the study of graphic design. Previously, he held positions at Columbia University Graduate School of Architecture, Planning and Preservation, Rhode Island School of Design and Yale University School of Art. As a cofounder of O-R-G inc. (2000), Dexter Sinister (2006) and the Serving Library (2012), Reinfurt has been involved in several studios that have reimagined graphic design, publishing and archiving in the 21st century. He was the lead designer for the New York City MTA Metrocard vending machine interface, still in use today. His work is included in the collections of the Walker Art Center, Whitney Museum of American Art, Cooper Hewitt National Design Museum and the Museum of Modern Art. He is the co-author of Muriel Cooper (MIT Press, 2017), a book about the pioneering designer.
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design— sings, symbols, words, pictures, and supporting forms—are analyzed and explained. Graphic design’s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem-solving process, a model for this process is developed and illustrated by an in-depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America’s outstanding graphic designers, and keen insights in Type and Image.
* A comprehensive guide to the look and feel of graphic design of the 1900s and the designers who ruled each decade * Provides instructions on how to recreate some of the most iconic and classic looks of each decade 20th Century Design explores and explains the graphic style throughout the decades of the 1900s. Each chapter provides a detailed overview of graphic design in one decade, with information about influences from other fields such as politics, technology, and architecture. Additionally each chapter contains profiles of key designers and a timeline of graphic design and related fields. Further, 20th Century Design goes on to provide information about the typefaces and color palettes that define each decade and include step-by-step guides to recreating the look, feel, and style of each decade using modern software.