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Grain marketing remains a serious topic, but this third edition tackles the issues with even more relevant information and fun, including strategies, tactics and pricing tools. This book was written for grain producers and ag professionals with a serious interest in grain markets and marketing strategies.
Updated content in 2018! (Including e-book friendly charts and tables.) Despite being excited by and interested in the grain markets, many participants crave a better understanding of them. Now there is a book to deliver that understanding in ways that could help you make money trading grain.Elaine Kub uses her talents for rigorous analysis and clear, approachable communication to offer this 360-degree look at all aspects of grain trading. From the seasonal patterns of modern grain production, to grain futures' utility as an investment asset, to the basis trading practices of the grain industry's most successful companies, Mastering The Grain Markets unveils something for everyone.The key to profitable grain trading, Kub argues, is building knowledge about the fundamental practices of the industry. To demonstrate the paramount importance of such intelligence, she uses anecdotes, clear examples, and her own experiences as a futures broker, market analyst, grain merchandiser, and farmer. The result is an immensely readable book that belongs in the hands of every investor, grain trader, farmer, merchant, and consumer who is interested in how profits are really made.
If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you.
A resource that has everything gardeners need to know to grow, harvest, store, grind, and cook small crops of nine types of whole grains also includes fifty recipes to bring whole grains to the family table. Original.
Grain Marketing explores the basic principles and concepts of grain marketing and analyzes the futures and options markets, agricultural policy, grain pricing, and grain marketing structures in the United States, Canada, and the European Community. This text helps students understand the world grain system, trains them to use futures and options, and explains how grain is marketed locally and internationally. The world grain industry affects our daily lives in ways both large and small. It influences what we consume for breakfast, lunch, and dinner and provides at least 40 percent of the world's food supply. The U.S. and world grain industry affects our income, our investments, and global politics. As world population and therefore global demand for grain grows, the volume handled by the U.S. grain industry will continue to expand, demanding not only improvement in crop yields but also continued efforts to compete in increasingly sophisticated international markets. This newly revised, fully updated text provides a practical, comprehensive overview of grain marketing that is useful to both the upper-level undergraduate studying agricultural marketing and the professional working in the industry. Grain Marketing blends several approaches to the study of commodity marketing, combining the institutional, functional, market structure, and analytical and behavioral systems approach to grain marketing. The book includes basic background information for newcomers to the subject of agricultural marketing as well as more rigorous treatment of advanced subjects. The books overall plan allows the student to follow the movement of the major grains, corn, wheat, and soybeans from farm production to final consumption. Along the way, it provides a detailed description of the worldwide system, encompassing local and multinational corporations, state agencies and boards, national trade and agricultural policies, and the cash and futures markets that serve this industry.
Friendly and readable, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structures, and agricultural marketing strategies. The authors engage students with very little exposure to economics and with only a basic grasp of algebra. The text utilizes a fresh approach and supplies thorough coverage of core topics, as well as complex topics such as general equilibrium models, game theory, and econometrics. It also provides an introduction to data analysis and incorporates many examples. Supplemental materials are available for additional practice and further exploration. Unique to the Second Edition is the inclusion of a chapter on consumer behavior and food preferences, as well as relevant areas of research. The authors introduce readers to the agricultural supply chain, including forecasting and inventory management. Succinct and approachable, this text sets the stage for an enjoyable and effective learning experience.
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
Grain Marketing explores the basic principles and concepts of grain marketing and analyzes the futures and options markets, agricultural policy, grain pricing, and grain marketing structures in the United States, Canada, and the European Community. This text helps students understand the world grain system, trains them to use futures and options, and explains how grain is marketed locally and internationally. The world grain industry affects our daily lives in ways both large and small. It influences what we consume for breakfast, lunch, and dinner and provides at least 40 percent of the world's food supply. The U.S. and world grain industry affects our income, our investments, and global politics. As world population and therefore global demand for grain grows, the volume handled by the U.S. grain industry will continue to expand, demanding not only improvement in crop yields but also continued efforts to compete in increasingly sophisticated international markets. This newly revised, fully updated text provides a practical, comprehensive overview of grain marketing that is useful to both the upper-level undergraduate studying agricultural marketing and the professional working in the industry. Grain Marketing blends several approaches to the study of commodity marketing, combining the institutional, functional, market structure, and analytical and behavioral systems approach to grain marketing. The book includes basic background information for newcomers to the subject of agricultural marketing as well as more rigorous treatment of advanced subjects. The books overall plan allows the student to follow the movement of the major grains, corn, wheat, and soybeans from farm production to final consumption. Along the way, it provides a detailed description of the worldwide system, encompassing local and multinational corporations, state agencies and boards, national trade and agricultural policies, and the cash and futures markets that serve this industry.
Grain Marketing explores the basic principles and concepts of grain marketing and analyzes the futures and options markets, agricultural policy, grain pricing, and grain marketing structures in the United States, Canada, and the European Community. This text helps students understand the world grain system, trains them to use futures and options, and explains how grain is marketed locally and internationally.