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"[Reid] develops an approach to globalization and health that goes beyond simplistic dichotomies -- such as the puritanism of the United States in contrast with the more libertine cultures of other countries -- and he also eschews the equally simplistic view that the world is becoming homogenized." -- David J. Hess, Rensselaer Polytechnic Institute A tangible aspect of living, working, and traveling in the 21st century is the experience of moving between smoke-filled and smoke-free environments. In Globalizing Tobacco Control, Roddey Reid examines what lies behind this experience: the revolution in public attitudes and health codes that regulate daily routines and the life of the body. While the gradual replacement of smoking with non-smoking as the social norm is a global phenomenon, it has not followed the same trajectory everywhere. Reid compares anti-smoking campaigns in the United States, France, and Japan for what they reveal about the nature of globalization and liberal arts of government. He explores distinctive national histories of tobacco; evolving global marketing strategies of transnational tobacco corporations; "social marketing" techniques used to tailor public health messages to particular ethnic communities; and the programs of international public health organizations.
The first major book by political scientists explaining global tobacco control policy. It identifies a history of minimal tobacco control then charts the extent to which governments have regulated tobacco in the modern era. It identifies major policy change from the post-war period and uses theories of public policy to help explain the change.
“A major contribution not just to tobacco control research but also to research on global governance and public health . . . thorough [and] compelling.” —Frank J. Chaloupka IV, Institute for Health Research and Policy, University of Illinois–Chicago As the era of globalization progressed, the tobacco industry capitalized on its elements—including trade liberalization, foreign direct investment, and global communications—to expand into countries where effective tobacco control programs were not in place. As a consequence, tobacco became the leading cause of preventable death in the world, killing more people each year than HIV, malaria, and tuberculosis combined. In the mid-1990s, a committed group of public health professionals and institutions sought to challenge the tobacco industry’s expansion by negotiating a binding international law under the auspices of the World Health Organization. The WHO Framework Convention on Tobacco Control (FCTC)—the first collective global response to the causation of avoidable chronic disease—was one of the most quickly ratified treaties in United Nations history. In The Global War on Tobacco, Heather Wipfli tells the engaging story of the FCTC, from its start as an unlikely civil society proposal to its enactment in 178 countries as of June 2014. Wipfli also reveals how globalization offers anti-tobacco advocates significant cooperative opportunities to share knowledge and address cross-border public health problems. The book—the first to delve deeply into the origin and development of the FCTC—seeks to advance understanding of how non-state actors, transnational networks, and international institutionalization can impact global governance for health. Case studies from a variety of diverse high-, middle-, and low-income countries provide real-world examples of the success or failure of tobacco control. Written with public health professionals and students in mind, The Global War on Tobacco is a fascinating look at how international relations is changing to respond to the modern global marketplace and protect human health.
This book uses the concept of political conflict to examine the effects of globalization on tobacco control policies. Analyzing a range of challenges to policies enacted by Australia, Canada, the United States, the European Union and Uruguay, the book examines how the global trading system has narrowed the scope of conflicts over tobacco control.
The first major book by political scientists explaining global tobacco control policy. It identifies a history of minimal tobacco control then charts the extent to which governments have regulated tobacco in the modern era. It identifies major policy change from the post-war period and uses theories of public policy to help explain the change.
Tobacco is reported to be the second major cause of death in the world and there is ever-increasing interest in the costs of smoking, especially in the light of evidence of the health effects of second-hand smoke. This book brings together the findings of economists on the effectiveness of price and non-price policy initiatives to combat smoking and draws conclusions regarding the efficacy of the various policy measures. The authors evaluate the relative effectiveness of price-based smoking control policies (i.e. tax) in relation to non-price strategies (including advertising restrictions, sales restrictions, territorial restrictions and health warnings). They review evidence not only from the US but also from around the world, drawing important conclusions for developing countries where smoking is on the rise. The book will be essential reading for policy makers, health practitioners and researchers in health economics.
This book is written in plain English and covers all aspects of the tobacco problem. These include the health effects of active smoking, passive smoking (environmental smoke), and oral (chewing) tobacco. There are also sections on how tobacco affects women and children.
Tells the story of the people who live and work on US tobacco farms at a time when the global tobacco industry is undergoing profound changes. This book explores the cultural and ethical ambiguities of tobacco farming and offers concrete recommendations for the tobacco-control movement in the United States and worldwide.