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No, time has not ceased and space has not vanished, but life does seem to be moving rapidly that way. Telecommunications, satellites, computers, and fiber optics taken together are halving the cost of processing, storing, and transmitting information every eighteen months. The global village even has its own market square in the shape of the internet—a forum for commerce, information, entertainment, and personal interaction that makes previously undreamed of access to information available almost instantly and at extraordinarily low cost. Estimates suggest that 250 million people around the world use the internet already, with the number rising every day. Global Village is not only the internet and telecommunications, but it is also the more traditional fare of economists—trade in goods and trade in assets. The theoretical case for free trade is that it permits countries to concentrate on activities in which they enjoy comparative advantage and subjects firms to the healthy discipline of foreign competition. This means higher productivity and increased living standards while consumers enjoy access to a wider variety of goods and services at lower cost. This is true not only in theory, but it is true also in practice. Our post–World War II prosperity is based in large part on the rapid expansion of international trade in goods and services, which year after year has grown more rapidly than production. The theoretical argument for the free movement of capital is essentially the same as the argument for free trade in goods: Money can be channeled to its most profitable uses worldwide, financing productive investment opportunities even where domestic savings are scarce. However, the recent crises have made that a more controversial proposition. Scholars argue that academic publications promote myths like “Globalization leads to one healthy world culture,” “Globalization brings prosperity to person and planet,” or “Global markets spread naturally.” They argue that globalization ideals represent primarily Westernized perspectives. They further assert that management educators have given little thought to the fact that not everyone wants to be a member of a global village. These experts argue that it is important for scholars and citizens to balance unbridled enthusiasm for capitalism with evidence of its results. They call for an open and egalitarian dialogue among those who promote globalization and those who believe it has negative consequences.
In clear, accessible language, Brecher and Costello describe how people around the world have started challenging the New World Economy. From the Zapatistas of Chiapas to students in France to the broad-based anti-NAFTA and anti-GATT coalitions in the United States, opposition to economic globalization, Brecher and Costello argue, is becoming a worldwide revolt.
The global village, however, is not the blissful utopia that McLuhan predicted.
Wendy Call visited the Isthmus of Tehuantepec?the lush sliver of land connecting the Yucatan Peninsula to the rest of Mexico?for the first time in 1997. She found herself in the midst of a storied land, a place Mexicans call their country'sø?little waist,? a place long known for its strong women, spirited marketplaces, and deep sense of independence. She also landed in the middle of a ferocious battle over plans to industrialize the region, where most people still fish, farm, and work in the forests. In the decade that followed her first visit, Call witnessed farmland being paved for new highways, oil spilling into rivers, and forests burning down. Through it all, local people fought to protect their lands and their livelihoods?and their very lives.ø ø Call?s story, No Word for Welcome, invites readers into the homes, classrooms, storefronts, and fishing boats of the isthmus, as well as the mahogany-paneled high-rise offices of those striving to control the region. With timely and invaluable insights into the development battle, Call shows that the people who have suffered most from economic globalization have some of the clearest ideas about how we can all survive it.
At first glance, the remote villages of the Kabre people of northern Togo appear to have all the trappings of a classic "out of the way" African culture—subsistence farming, straw-roofed houses, and rituals to the spirits and ancestors. Arguing that village life is in fact an effect of the modern and the global, Charles Piot suggests that Kabre culture is shaped as much by colonial and postcolonial history as by anything "indigenous" or local. Through analyses of everyday and ceremonial social practices, Piot illustrates the intertwining of modernity with tradition and of the local with the national and global. In a striking example of the appropriation of tradition by the state, Togo's Kabre president regularly flies to the region in his helicopter to witness male initiation ceremonies. Confounding both anthropological theorizations and the State Department's stereotyped images of African village life, Remotely Global aims to rethink Euroamerican theories that fail to come to terms with the fluidity of everyday relations in a society where persons and things are forever in motion.
Uncovering a vast maze of realities in the media theories of Marshall McLuhan The term “global village”—coined in the 1960s by Marshall McLuhan—has persisted into the twenty-first century as a key trope of techno-humanitarian discourse, casting economic and technical transformations in a utopian light. Against that tendency, this book excavates the violent history, originating with techniques of colonial rule in Africa, that gave rise to the concept of the global village. To some extent, we are all global villagers, but given the imbalances of semiotic power, some belong more thoroughly than others. Reassessing McLuhan’s media theories in light of their entanglement with colonial and neocolonial techniques, Nolan implicates various arch-paradigms of power (including “terra-power”) in the larger prerogative of managing human populations. Forerunners: Ideas First is a thought-in-process series of breakthrough digital publications. Written between fresh ideas and finished books, Forerunners draws on scholarly work initiated in notable blogs, social media, conference plenaries, journal articles, and the synergy of academic exchange. This is gray literature publishing: where intense thinking, change, and speculation take place in scholarship.
An influential policy thinker and "muse of the Asian Century" ("Foreign Policy") illuminates the contours of our new global civilization, and shows why power must shift to reflect the new reality.
Since its first appearance in 1962, the impact of The Gutenberg Galaxy has been felt around the world. It gave us the concept of the global village; that phrase has now been translated, along with the rest of the book, into twelve languages, from Japanese to Serbo-Croat. It helped establish Marshall McLuhan as the original 'media guru.' More than 200,000 copies are in print. The reissue of this landmark book reflects the continuing importance of McLuhan's work for contemporary readers.
1. Technology myths and histories -- 2. Digital stories from the developing world -- 3. Native Americans, networks, and technology -- 4. Multiple voices : performing technology and knowledge -- 5. Taking back our media.