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A re-working of C.D. Chaffee's previously published The Rewiring of America (Academia, 1988), this professional book describes the fiber optics revolution. There have been many changes in the fiber optics field since the book's first publication. These include advances in optical networking; the additional bandwidth created by the Internet and associated data services; liberalization of the global telecommunications industry; and the rewiring of the world's oceans with fiber optics. Building the Global Fiber Optics Superhighway details all these developments. C.D. Chaffee writes: `One thing is clear: as our networks become primarily data-driven, they need to be built differently, to be able to handle data first, but also voice. It is a different way of looking at the world.'
This book tackles global economic and social issues from a perspective that may seem obvious but which no author has yet taken: that we humans are living beings. In today’s artificially globalized world, we have increasingly lost sight of our original humanity. Despite the serious environmental, social, and political problems we are facing, we cannot stop focusing on economic growth, efficiency, and liberalization. In doing so, we continue to make the world “slicker” and more unstable. This book identifies these conventional values and ways of thinking as the root cause underlying many of today’s challenges, and it offers the perspective of a “bumpier” and more organic human existence that provides a greater sense of traction and stability. The book begins with a discussion of global systems and structures, proposing a “world with two systems” to limit the effects of artificially constructed globalization. The second part examines the modern welfare state, outlining a process to revive democracy and social capital by making social issues the business of everyday citizens. The third and final part focuses on human well-being, emphasizing physicality and the Japanese concept of kata as keys to restoring our humanity. Rather than searching for specific solutions through specialized knowledge, this book makes use of the author’s broad perspective acquired through many years of public policy research and reform. It asserts that knowledge should be acquired through hands-on experience and in studies based on real-world situations, involving people at the forefront of society’s challenges, whether politicians, businesspeople, scientists, craftspeople, or farmers. In both its analysis of humanity’s problems and the solutions it offers, this book takes an entirely new yet utterly natural approach to steering humanity off the global economic superhighway.
Advances of information and communications technologies have created new forces in managing organizations. These forces are leading modern organizations to reassess their current structures to become more effective in the growing global economy. This Proceedings is aimed at the challenges involved in effective utilization and management of technologies in contemporary organizations.
In order for the ideal of international trade to become reality, customs procedures dating back centuries must be eliminated and replaced with modernized practices designed to foster cooperation and efficiency in world trade. The International Customs Modernization Process (ICMP), detailed in this remarkable book, will do just that. With the aid of modern technology and business practices, nations and industries will benefit through improved enforcement of customs, more streamlined trade of goods, and overall growth of economies. The ICMP is an 11 step process that begins by improving the fundamentals. It then outlines three enabling processes and concludes with implementation and integration of the process and a vision of the promised future.
Today, information and the technologies that store and disseminate it are producing deep-rooted and widespread changes in society - changes of the same magnitude as those that occurred during the Industrial Revolution. The purpose of this book is to give a complete picture of the information society by examining in detail the social, economic, political, and cultural roles of information and information technology. This book is effectively a second edition of the author's classic The Information Society. In it, the author illustrates the major trends in and inter-relationships between information, information and communication technologies, and the global economy and society. In tracing the direction of information-based change he reveals the implications for ordinary citizens, for the quality of everyday life, for economic and social activity, and examines the prospects of nations and trading blocs. This book provides a new way of looking at society, one that is essential for understanding social and economic structures and processes in the information age.
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been utilised successfully in practice across the globe. This dictionary is an indispensable resource for students of marketing and related disciplines, as well as a practical guide for professional practitioners.
Wolfgang Glatthaar International Business Machines (IBM), Gennany The rapid developments in infonnation technology (IT) will continue through the coming years. New application areas will be added. Whereas the use of infonnation technology in the past decade has been concentrated primarily on business and public administration, in future the suppliers of infonnation technology will develop an increasing number of applications for the private household (see fig. 1). Traditional perspective: New perspective: 'IT-solutions for the "IT-solutions for the company' private household" ~ . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ . . . . . . . . . . . . \ \ \ \ \ Fig. 1. New perspective on information technology This development has already generated considerable market dynamics. Latest forecasts for the USA suggest that by 1996 at the latest the private household will present greater sales potential for home computers than business and public administration. VI Preface Up to now the use of infonnation technology in the private household has not been regarded as highly significant by either business or science, even though PCs have become widespread in the private sphere. In the ESPRIT framework there have been individual projects dealing with home networks, and in a number of Asian and European countries, as well as America, experiments with interactive television are taking place. Internet and commercial online services are experiencing rapid growth. This application area for infonnation technology in the private household, which is generating increasing business attention, must also be the subject of appropriate research activities.
Debra M. Amidon, a worldwide pioneer in knowledge strategy, once again leads you into the future by charting the intersection of knowledge management and innovation into a new frontier called 'Knowledge Innovation.' Groundbreaking and well researched, 'The Innovation SuperHighway' provides global insights into how you can use knowledge processes and tools to sustain high levels of innovation among all stakeholders to gain a competitive positioning. 'The Innovation SuperHighway' awakens the realization that information, economic infrastructures, computer and communications technology - and even knowledge management and ICT's, has been a journey toward profitable and prosperous innovation. Providing the sound rationale for knowledge strategy, Amidon defines the global vision on all levels of economy—the enterprise, the national economy and societal transformation. 'The Innovation SuperHighway' turns knowledge vision into innovation practice.