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Does it feel like you work in a "red ocean filled with sharks?" Eat or be eaten. Fierce competition. Continual battling over scarce resources. What if there was another path? What if you could create your own blue oasis where profits are higher, marketing is as natural as breathing, and competition is nearly nonexistent? This nirvana can be a reality when you practice the principles of Giftology. In this unusual un-marketing resource you'll discover... *Why Giftology isn't an expense...it's an investment that can pay off with huge dividends. *How to practice Giftology on a tight budget... it's easy and very effective. *How Giftology turns existing clients into your best salespeople. *Why (and how) gifts with a relatively low value can trump something expensive. *When is the best time to send gifts? (The answer may surprise you.) *How to unleash a "Referral Factory," a small army of influencers vouching for you--no gimmicks, no catches. *Find out how Giftology can transform your supply chain. *The ten worst gifts... definitely avoid these. (This info's available in the expanded bonus resource. Just click the link inside! It's my gift to you.) The average person is hit with at least thirty thousand messages a day, courtesy of that "red ocean filled with sharks." Giftology neutralizes that deadly philosophy and equips you with every tool you need to make your message a priority. Every time. Get your copy today!
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The power of giving is illustrated in the story of Brooks Brothers and Cameron Herold. In 2007, I had just joined the Entrepreneurs Organization, a network of twelve thousand CEOs from around the globe. I was excited to meet other members, but was a little nervous about how they would perceive me. I decided to send Cameron Herold a dress shirt, and asked what size he wore. #2 The idea of gift giving and reciprocity is deeply rooted in our history. It signifies not just certain events, but people, places, and things that are important to us. #3 The idea of reciprocity is based on exchange, and it is often done to direct mutual benefit with many positive outcomes. It is important to be sure that the person on the receiving end of your gift is also important to your inner circle. #4 The overall goal of Giftology is to make someone feel special and acknowledged by gifting them with practical luxuries. Most of the gifts that we recommend are in the $100 to $1,000 range, so don’t think I’m trying to sell you on the merits of sending someone a $25,000 Rolex.
We all want to make more money, that too with minimum effort and without too much hassle. Ever wondered what life would be like if we had a simple, proven system to create cash flow and generate real wealth with little risk or complexity? This book helps you: • Manage your finances better, by directing you to a well-structured plan • Reduce investment-related risks • Create a sturdy cash flow • Streamline passive cash flow to multiply your wealth Get set to live life on your own terms, and fulfil all that you aimed to achieve. "Warren Buffett of Lifestyle Investing." – Entrepreneur Magazine
Abstract: An inward journey explores the personality examining habits, patterns, character traits, and strengths. Fear and self-doubt can sap energies. Procrastination paralyzes and makes one passive and pessimistic. Instead choose lofty thoughts that can carry the mind away from painful and obsessive worrying. To be without pain, fill the mind with painless ideas. Learn to smile, act well; walk tall; and face the world with confidence. Personal image is never finished or static; it is always evolving. Humans possess their own healing powers (physical and psychological) and can restore themselves by refraining from habits that interfere with health. (kbc).
A colorful celebration of Mexican cuisine from LA’s landmark Oaxacan restaurant—with recipes for moles, salsa, cocktails, family meals and more. Oaxaca is the culinary heart of Mexico, and since opening its doors in 1994, Guelaguetza has been the center of life for the Oaxacan community in Los Angeles. Founded by the Lopez family, Guelaguetza has been offering traditional Oaxacan food for twenty-five years. In this delightful introduction to Oaxacan cuisine, each dish articulates the Lopez family story, from Oaxaca to the streets of Los Angeles and beyond. Showcasing the “soul food” of Mexico, Oaxaca offers 140 authentic, yet accessible recipes using some of the purest pre-Hispanic and indigenous ingredients available. From their signature pink horchata to the formula for the Lopez’s award-winning mole negro, Oaxaca demystifies this essential cuisine.
In Age-less: The Definitive Guide to Botox, Collagen, Lasers, Peels, and Other Solutions for Flawless Skin, world-renowned celebrity dermatologist Dr. Fredric Brandt -- known as both the "Botox Baron" and the "King of Collagen" and acknowledged to be the largest user of both Botox and injectable collagen in the world -- shares the secrets that have made him one of the most sought-after names in skin care today. In this cutting-edge guide to the latest age-reduction techniques and strategies, Dr. Brandt helps readers demystify how to achieve the skin of their dreams and maximize their skin’s potential for youthfulness. Dr. Brandt’s solution to obtaining flawless skin lies in a multifaceted approach comprised of three key elements: the all-important damage prevention, an effective at-home skin care regimen using today’s most active and technologically advanced ingredients, and nonsurgical cosmetic procedures appropriate for your skin and your goals. In Age-less Dr. Brandt unveils how our seemingly mysterious skin works, explains what damages and prematurely ages the skin, and advises how such damage can be prevented -- and even repaired. Furthermore, he illuminates the very latest developments in at-home skin care and dermatological procedures like acid peels, filler injections, nonburning lasers, and Botox that together will allow individuals to control how they look regardless of their chronological age. Learn all about: Why the skin behaves the way it does The essential skin care products for flawless skin The unrivaled versatility of Botox, collagen, and other new filler materials The "Botox Face-lift" Through a series of before and after photographs, Age-less illustrates the benefits, ease, and transformative power of these innovative skin treatments so that men and women alike will quickly learn how to slow down the speeding train that it is the aging process and achieve the youthful look they desire. With Age-less, the most revolutionary and comprehensive guide to rejuvenating skin, Dr. Brandt guides readers to maximum results with the minimum of time investment -- and a beautiful face at any age!
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the "Acclimate" stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. In the "Adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display). In the final stage, "Advocate," loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%. Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries. His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention.
Abstract: The manual is written to state some of the standards, principles and techniques required by managers and supervisors who are responsible for producing food in quantity. The main emphasis is on the achievement of standards throuth understanding the what, why and how behind the use of recipes. The text is intended for use in conjunction with practical experience that will ensure competency. Topical areas include 1) management of quantity food production to include planning, work methods, sanitation and safety, nutrition, cooking and heat and equipment; 2) kitchen production including techniques for soups, beverages, eggs, salads, vegetables and meats; and 3) bakery production including ingredients, breads and desserts.