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Many small food business owners dream of seeing their products on store shelves, but how to get onto those shelves is a mystery. Focused specifically on specialty food businesses that don't have millions of marketing dollars at their disposal, this book unravels that mystery for food entrepreneurs, offering tactical tips, insight, and short stories of entrepreneurs who have been in your place and succeeded. Topics include: * Understanding the wholesale industry and the roles that brokers and distributors play * Pricing products appropriately so that you can grow and make money * In-depth insight into a variety of wholesale food channels, covering what you need to know and how you should approach specialty stores, supermarkets, club stores, and even food service and hospitality * How and why you should support your retailers to ensure you stay on the shelf * Information on labeling regulations and packaging guidelines to ensure your product gets noticed by customers and conforms with FDA requirements * Definitions and explanations of common wholesale and promotional terminology * Creating sales sheets that help your product sell-and samples to help guide you * The role trade shows play and how to make the most of them
Bring Your Fresh Ideas to Market and Profit Fueled by growing consumer demand for new tastes, cleaner ingredients, health benefits, and more convenient ways to shop and eat, the business of specialty food is taking off at full speed. This step-by-step guide arms entrepreneurial foodies like yourself with an industry overview of market trends, useful research for your marketing plan, and insight from practicing specialty food business owners. Determine your key growth drivers, opportunities, and how you can differentiate from other food businesses. Discover how to: Find the right avenue for your specialty food business: home-based, retail shop, production, wholesale, or distribution Create a solid business plan, get funded, and get the essential equipment Get the right licenses, codes, permits, insurance for your operations Gain a competitive edge using market and product research Find a profitable location, partnerships, and in-store shelf space Promote your business, products, and services online and offline Attract new and loyal customers using social media platforms to build your community of foodie fans. Manage daily operations, costs, and employees Plus, get valuable resource lists, sample business plans, checklists, and worksheets
JAMES BEARD AWARD WINNER • IACP AWARD WINNER • NEW YORK TIMES BESTSELLER • A dynamic, authoritative sourdough baking bible for those looking to build confidence in the craft with a wide range of foolproof recipes, from pan loaves to pizza to doughnuts, by the beloved blogger and resident bread baker at Food52 “Maurizio Leo has given all bread-heads, whether newbies or experienced bakers, the ideal gift.”—Peter Reinhart, author of The Bread Baker’s Apprentice and host of Pizza Quest ONE OF SAVEUR'S BEST COOKBOOKS OF THE YEAR Maurizio Leo’s blog The Perfect Loaf is the go-to destination on the internet for beginner sourdough bakers. He now brings his impeccably detailed techniques, foolproof recipes, and generous teaching style to a groundbreaking debut cookbook that delves into the absolute fundamentals of sourdough—plus the tools and confidence to explore beyond. Recipes cover flavorful, crowd-pleasing favorites: Essential freeform loaves: Simple Sourdough, Rosemary & Olive Oil, Extra-Sour Sourdough, Cranberry & Walnut, Demi Baguettes Pan loaves: Everyday Sandwich Bread, Naturally Leavened Brioche, German Whole Rye, Honey Whole Wheat Sandwich Bread Pizza and flatbread: Roman-Style Pan Pizza, Focaccia, Naan, Flour Tortillas, Pita Buns, rolls, and more: Soft Dinner Rolls, Potato Buns, Ciabatta Rolls, English Muffins, Bagels Sweets: Weekend Cinnamon Rolls, Italian Doughnuts, Summer Fruit Sourdough Crostata, Banana Bread, Cinnamon Babka Beginner bakers will have their hands held the entire way, with troubleshooting sections and numerous sidebars answering almost every question they may have—like how to store a sourdough starter long-term, how bakers’ percentages actually work, and a visual guide to common “bread fails” and how to remedy them. Seasoned bakers will relish deep dives into the science behind baking processes and expert information on how to build their “baker’s intuition” and level up by experimenting with hydration, ingredient ratios, freshly milled grains, and specialty flours. Whether you're new to bread baking or a pro, The Perfect Loaf will be your indispensable guide in the kitchen.
Direct Store Delivery (DSD) is a key method of selling and distributing products for a variety of industries. In the consumer products industry, DSD is one of the strategic key growth areas, as the process delivers a broad range of business benefits to all parties of the value chain. Today, 24 of the world’s Top 30 Fast Moving Consumer Goods companies employ the DSD business process. Although DSD is gaining major and steadily increasing attention in the market, it has hardly been covered by literature and empirical studies. For the first time and including the input of both practitioners and academics, this book throws light on the topic of DSD from different perspectives, providing fresh insights and benefits. The book covers diverse topics. Among others, it delivers a deeper understanding of the DSD business process and why companies use it. Furthermore, the global status quo of DSD usage and details of its implementation will be illustrated and multi-level insights (strategic, operational) will be discussed.
Describes special forest products that represent opportunities for rural entrepreneurs to supplement their incomes. Includes: aromatics, berries & wild fruits, cones & seeds, forest botanicals, honey, mushrooms, nuts, syrup, & weaving & dying materials. Each chapter describes market & competition considerations, distribution & packaging, equipment needs, & resource conservation considerations, & also presents a profile of a rural business marketing the products. Products suitable for small or part-time operators are described. 50 photos.
The Coffee Guide is the world's most extensive, hands-on, and neutral source of information on the international coffee trade.
Abstract: This documentary book which uses drawings in a comic-book style examines the question: why are so many food-producing peasants in the Third World the first to go hungry? The facts and myths of food production throughtout history are discussed, and the usual answers to the above question (over-population, climate, inefficient farming) are discribed. Multi-national agribusiness, neo-malthusians, and neo-colonialism are described as reasons for Third World hunger. Food aid programs should be instituted only for real emergencies so that local food production is not discouraged. Food production problems in these countries need to be solved based on local needs, not Western models. (as).
"A thorough guide on food marketing that is sure to help food entrepreneurs at all levels. Extensive appendices are an added plus to an already strong and well-written guide. Strongly recommended." Library Journal Specialty and gourmet foods can sell as great as they taste. To grab a slice of the action, here are the proven methods for successfully launching a gourmet food product into the specialty foods marketplace. The only book of its kind that outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance, From Kitchen to Market shows food entrepreneurs how to: * Identify a winning product and its most appropriatemarkets. * Achieve visual "sizzle" with packaging and labeling. * Establish a variety of distribution channels. * Optimize the Internet.
This thoroughly updated edition of the top–selling Building an Import/Export Business is a step–by–step guide that shows entrepreneurs how to start a business and prosper in the growing global market. It helps budding entrepreneurs choose a commodity, target a market, prepare a business plan, and work within the complex system of regulations. This new edition covers the global changes in trade, emerging trends, the importance of niche markets, and working in the electronic age.
For those ready to follow their foodie dreams (or at least start thinking about it), this book provides the tools to decide if creating a specialty food business is right for you. Whether the goal is selling a single product online or developing a range of gourmet foods for grocery chains, this handbook helps hopeful food entrepreneurs become experts in everything from concept and production to sales and marketing. The author uses real-life examples from more than 75 successful individuals and businesses to illustrate the good, the bad, and the ugly of starting a food enterprise, providing links to useful charts and worksheets to simplify the process and keep entrepreneurs organized and focused.