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By the 1950s, Switzerland had developed a distinct graphic language and a unique style of graphic design. This book gives an account of this period in graphic design history, setting the stylistic developments into the social & cultural context of the times.
An attractive, interesting layout can certainly attract and please the reader; but when the readers are not good, reading requires extra effort and any pleasure is short-lived. 'Detail in Typography' is a concise and close-up view of the subject. It considers all the elements that constitute a column of text letters, words, the line, and the space around these elements - and it discusses what is essential for the legibility of text.
Elaborating by means of sketches and explanations on the basics and terminology that are indispensable for the design and production of print media.
La présente publication invite le lecteur à un survol du graphisme suisse contemporain.
From a professional for professionals, here is the definitive word on using grid systems in graphic design since 1981.