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The work of advertising's most famous art director.
Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV", here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.
Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.
George Lois, of Lois Logos, showcases his logos with his own comments on why they work.
A survey of the unforgettable career of legendary adman George Lois.
A collection of essays written by Samuel Clements (as Mark Twain.).
Warren Berger explores the structure and organisation of the advertising industry and its evolution over the past 30 years in this heavily illustrated volume. The author explains how the industry has attained its current important status.
In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.
* A fascinating look inside the minds of 42 creative masterminds, such as Stefan Sagmeister, George Lois, Morag Myerscough and Harry GruyaertIn Creatives for Creativity Steve Brouwers (creative director at SBS) interviews 42 makers - painters, photographers, graphic designers, conceptual artists, furniture designers, video artists, advertisers - from all around the world. He asks them about their childhood, their creative process, their inspirations and their most memorable achievements. The question that kicks off every interview - "What is creativity to you?" - results in an inspiring collection of personal conversations that provide an extraordinary insight into the artists' minds. Interviews with: Nel Aerts, Alain Biltereyst, Conrad Botes, Jenny Brosinski, Tad Carpenter, Emily Forgot, Matt Clark, Jim Dive, Sue Doeksen, Bendt Eyckermans, Paul Fuentes, Harry Gruyaert, Ryan Gander, Tony Gum, Stephanie Hier, Wade Jeffree & Leta Sobierajski, Maira Kalman, Erik Kessels, George Lois, Anna Mac, Debbie Millman, Jonathan Monk, Mr Bingo, Morag Myerscough, Navid Nuur, Gemma O'Brien, Max Pinckers, Pixie Pravda, Kay Rosen, Stefan Sagmeister, Paula Scher, Yuko Shimizu, Sammy Slabbinck, John Stezaker, Charline Tyberghein, David Uzochukwu, Joris Van De Moortel, Anne-Mie Van Kerckhoven, Dominic Wilcox, Matt Willey and Shawna X.