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Bill Green, Angela Natividad and Darryl Ohrt share their ad industry experience-and some personal stuff, too-to help you find your creative way. Whether you're working with creatives, supervising them (if that's possible), or just need some magic beans for yourself, this is the book you'll want to read first. Generation Creation explores the definition of creativity, how it is fostered, fed and destroyed (if you're a dark force type), and how it is (sometimes, very rarely) transformed into exploding unicorn rainbows. This very candid conversation bares the souls, failures and successes of three pros who've devoted their careers to the business of creativity-which sometimes, if not often, needs a little push.
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"
The education/political action organization Young Americans for Freedom, founded in 1960, helped forge the growing conservative movement into a political force that seized control of a party, elected one of their own to the presidency and, in the process, changed the world. This is the first comprehensive history of YAF, from which also came 27 members of Congress, eight U.S. Circuit Court judges, a Vice President of the United States, governors, numerous media figures and journalists, college presidents and professors, authors and many of the leaders of the major conservative organizations in the United States today.Following its founding fifty years ago, hundreds of thousands of students were first influenced by YAF in high schools and on college campuses, next leading to their involvement in the 1964 Goldwater campaign, the successful U.S. Senate campaign of James Buckley in New York, and eventually the 1980 presidenial campaign and administration of Ronald Reagan.Praised by prominent historians and journalists , this book will come to be regarded as an essential resource for an understanding of 20th Century American politics.
Life as Creation: A Jewish Way of Thinking about the World is a collection of aphorisms centered around the biblical concept of creation. It is a collection of provocative thoughts centered on themes such as Creation and Chosenness, Ultimate Limitations in Human Creative Powers, and Creation as Making One's Own Life in Freedom. It is a meditation intended to help the reader understand the purpose of life as a creative being.
Reproduction of the original: The History of Creation by Ernst Haeckel
Hailed as "the most radical repackaging of the Bible since Gutenberg", these Pocket Canons give an up-close look at each book of the Bible.