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This book offers readers insights into the transformations taking place in the presentation of gender portrayals in television productions aimed at younger audiences.
This is a history and an evaluation of a brave attempt to use children's television as a means of breaking down sexual and racial stereotypes. The authors, the official historian and the outside evaluator for the project, describe its evolution and the creative difficulties of reconciling the programme's twin purposes of entertainment and instruction. Did it work? Although the show had strong audience appeal, it did not run long enough, but did succeed in altering sex sterotypes when used in classroom discussion. What do these findings mean? (Education) The authors provide an in depth analysis of the award winning educational television -- 'Freestyle' -- designed to break down traditional stereotyping patterns in children.
This book discusses research and theory on how motivation changes as children progress through school, gender differences in motivation, and motivational differences as an aspect of ethnicity. Motivation is discussed within the context of school achievement as well as athletic and musical performance. Key Features * Coverage of the major theories and constructs in the motivation field * Focus on developmental issues across the elementary and secondary school period * Discussion of instructional and theoretical issues regarding motivation * Consideration of gender and ethnic differences in motivation
Sexy Girls, Heroes and Funny Losers: Gender Representations in Children's TV around the World presents the most comprehensive study to date of gender images on children's television. Conducted in 24 countries around the world, the study employed different methodologies and analyses. The findings illustrate how stereotypes of femininity and masculinity are constructed and promoted to children. It presents findings that may well require even the most cynical observer to admit that, despite some great strides, children's television worldwide is still a very conservative force that needs to be reimagined and transformed!
The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising
"This thesis addresses the issue of gender representation and gender roles in children's television. The term 'gender representation, ' in this context, refers to the number of female characters compared to the number of male characters present in children's television programming. 'Gender roles' refers to the activities female and male characters are performing on these shows and whether or not they fit within stereotypical female and male roles in Western culture. ... Female characters are portrayed as less important than their male counterparts. While there has been some change in the range of roles female characters span in recent years, females are still quite rarely portrayed in traditionally masculine professions in children's television programming."--Author's abstract.
The characters in children's television model behaviors and characteristics that have the potential to perpetuate or counter traditional gender stereotypes. This study utilizes a content analysis of the highest rated children's television programs in 2014, including the top programs for both preschoolers (ages 2-5) and school-age children (ages 6-11). The analyses found that male characters, comprising 60.2% of all characters, continue to dominate popular children's television. Results suggest that a larger number of stereotypical female gender roles continue to be perpetuated through these programs than male gender roles, particularly in shows popular among school-age children. The research examines the differences in gender representation by target age of audience, animated and live action programs, networks (Disney Channel, Nickelodeon, PBS), and gender skew of audience. The implications of the findings on the socialization of children and ideas for future research are discussed.