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An effective president does so much more than raise funds and shake hands. Your institution's president is uniquely positioned to scan the horizon and help develop and communicate a vision of the future to prospective donors. In this book, Jim Langley, president and founder of Langley Innovations and past vice president for advancement at Georgetown University, contends that the president's primary role in fundraising is not to ask for money but to create the conditions that attract significant philanthropic investments. This book will offer a forward-thinking look at: How the president can take a lead role in defining the case for support and identifying inspiring projects defined by specific objectives rather than categories of institutional need How the president can define for donors the difference a philanthropic dollar makes in achieving key objectives The respective roles and responsibilities of the president, the vice president for advancement, and the board chair The president's specific role in donor stewardship, campaigns, piloting new models for fundraising, volunteer management, and asking How to onboard a new president in ways that strengthen rather than stall the work of fundraising "This is a treasure trove of great advice, forward-thinking reflections, and tough, but much needed questions. Jim Langley is a thought leader who understands not just the history of philanthropy and advancement but shines a light on where universities need to begin altering practices to thrive in this era of competing philanthropic interests." - Matthew T. Lambert, Vice President for University Advancement, William & Mary
"This book will ground board members, presidents, vice presidents for advancement, deans and other critical stakeholders with an objective and comprehensive understanding of what it takes to achieve higher levels of success in a campaign."--Page 4 of cover.
Higher ed fundraising can't keep doubling down on ineffective practices. We can't keep hoping donors give. Instead, we need to give donors hope. We need to adapt to new philanthropic realities in higher education, both to avoid wasteful, depletive fundraising and to optimize our institutions ability to produce more significant, sustainable fundraising results. This will require rethinking how we organize ourselves at every level, including the board, executive team, and advancement operation. In the largest sense, what we must be most attentive to going forward is what we've been inattentive to in the past: the growing gap between what institutions wanted and hoped for from their donors and what donors wanted and hoped for from schools, colleges and universities. In The Future of Fundraising, James M. Langley describes the changing philanthropic behaviors and expectations of our donors, then details the strategies and tactics that will allow fundraising operations and institutions to detect and catch the prevailing winds in their sails and thereby expedite the advancement of their missions and sustain donor trust. Langley contrasts old, increasingly ineffective approaches with current and emerging best practice, unpacking in practical detail how we must organize ourselves and how we must create new models of collaboration to establish a more adaptive craft. From the author of Fundraising for Presidents and Fundraising for Deans, this new book that will challenge, inspire, and empower you to create the conditions at your college or university for more sustainable philanthropic growth.
Higher education has changed significantly over the past 50 years, and the individuals who provide leadership for these institutions has similarly changed. The pathway to the college presidency, once the domain of academic administration, has diversified as an increasing number of development officers, student affairs and enrollment management professionals, and even politicians have become common in the role. It is important to understand who the presidents are in the current environment and the challenges they face. Challenges such as dealing with the COVID-19 pandemic, enrollment shortfalls, Title IX, and athletic scandals have risen to the forefront and have contributed to the issues and role of college and university leadership. The Handbook of Research on the Changing Role of College and University Leadership provides important research on the topic of college and university leadership, especially focusing on the changing role of the college president. The chapters discuss college leadership as it is now and how it will evolve into the future. Topics included are the role of the president at various types of universities, their involvement within university functions and activities, and the duties they must carry out and challenges they face. This book is ideal for professionals and researchers working in higher education, including faculty members who specialize in education, public administration, the social sciences, and management, along with teachers, administrators, teacher educators, practitioners, researchers, academicians, and students who are interested in college and university leadership and how this role is transforming.
The dean's primary role in fundraising is not exclusively to ask for money but to create the conditions that attract significant philanthropic investments. Read this book for a forward-thinking look at: How the dean can take a lead role in defining the case for support and identifying inspiring projects defined by specific objectives rather than by categories of need The respective roles and responsibilities of the dean, the faculty, and the college development staff How deans can work most effectively with the president, the central advancement office, and their development officer The dean's specific role in donor stewardship, campaigns, piloting new models for fundraising, volunteer management, and asking PRAISE FOR JIM LANGLEY'S APPROACH "Jim Langley is fantastic and provides us with many ideas on how we can improve our relationships with our donors." - Veronica Haskins, Director of Development, College of Education, University of Nevada, Reno "Jim is an intelligent, experienced consultant. I appreciate his candor and knowledge." - Pam Besnard, Vice President of Advancement, Pomona College
Effective contact reports help build the future of a donor's relationship with your institution. But gift officers are rarely trained to write reports that contain the information advancement leaders need to succeed. How do you improve the reporting skills needed to write detailed and useful reports? In Writing Meaningful Contact Reports: A Handbook for Fundraisers, Jason McNeal of Gonser Gerber, LLP guides you through these challenges by: 1. Defining which interactions require contact reports2. Demonstrating how contact reports can play a vital part in strengthening your institution's culture of philanthropy3. Providing examples of high- and low-quality contact reports4. Outlining key elements of contact reports5. Addressing ways to make writing reports easier6. Providing worksheets and templates to assist you in writing and using reports more effectively Make your reports more effective, and build the foundation for lifelong relationships for your donors. REVIEWS ..". Those new to advancement work will find that the fun-loving case studies wonderfully illustrate the nuances of effective reporting while the 'primer' on prospect management provides a clear, concise overview of moves management shepherding-thus, further highlighting the importance writing meaningful contact reports plays as we document our activities with prospects and donors alike." - Bud Christman, Vice President for Advancement, Mars Hill University ..".This book has inspired me to re-evaluate the importance of documenting contact reports and the important role I play in enhancing the culture of philanthropy at my institution." - J. Steven Barnes, Senior Director of Development, Vanderbilt University Medical Center ..". I would recommend this be the first book you ask a new development officer coming on your team to read, regardless of their years of experience....Dr. McNeal provides extremely useful examples of contact reports that can easily be implemented while removing the intimidation and hesitancy of getting them done on a timely basis." - Alan Medders, Vice President for Advancement, Columbus State University ..".McNeal demonstrates that completion of contact reports does not have to be a big time-eater....Jason McNeal is putting forth a concise and precise standard for the fundraising arena; this handbook will be a solid reference manual for any fundraiser's personal library." - Jeff Lorber, EdD, Vice Chancellor for Advancement, University of Illinois Springfield & Senior Vice President, University of Illinois Foundation
This book is a co-publication with CASE.Fundraising Strategies for Community Colleges is a hands-on, step-by-step guide to building a million-dollar-a-year development office.Community colleges educate nearly half the undergraduates in America yet receive as little as two percent of all gifts to higher education. Private philanthropy is now essential to the mission of community colleges. In order to gain a fair share, community colleges can rely on this book to deploy strategies effectively used by 4-year colleges. The author, Steve Klingaman, has raised over $40 million dollars for two-year and four-year colleges over a 25-year development career.With its emphasis on planning the work and working the plan, Fundraising Strategies for Community Colleges offers practical advice and concrete steps on how to build a strong advancement team with robust Annual Fund, grants, major gifts, planned giving programs.Topics include:* Strategies used at one two-year college that raised $50 million over ten years* 75 boxed tips on the details that matter most* How to create an institutional commitment to advancement* How to enhance the advancement function* How to build an effective foundation board that gives* How to grow the Annual Fund with sustainable, repeatable gifts* Secrets top universities use to close major gifts* Continuous quality improvement techniques to improve results year after year.Fundraising Strategies for Community Colleges is the only comprehensive development guide to focus on community college fund raising. Written for development professionals, college presidents, board members, trustees, faculty leaders, and other college leadership, this book is an essential, practical guide that fills a critical gap in the market.
Certainly all presidents and prime ministers have engaged in spin to a certain extent, but in the past the media - and the public - checked the extent to which our leaders were able to fudge the truth. However, President Bush has repeatedly used deception, told outright lies, and rewritten history to sell his policy agenda. And thanks to one of the most aggressive public relations teams ever assembled, he has been able to get away with it since he began his campaign. In the wake of September 11, the administration has taken its questionable conduct to a new level by attempting to intimidate critics and has tried to connect virtually every policy initiative to the war on terrorism. Bush has used the same tactics to mislead the public on a wide range of other major policy initiatives, from the environment to homeland security to Social Security - all with little scepticism from the media.