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Millions of people worldwide swear by such therapies as acupuncture, herbal cures, and homeopathic remedies. Indeed, complementary and alternative medicine is embraced by a broad spectrum of society, from ordinary people, to scientists and physicians, to celebrities such as Prince Charles and Oprah Winfrey. In the tradition of Michael Shermers Why People Believe Weird Things and Robert Parks's Voodoo Science, Barker Bausell provides an engaging look at the scientific evidence for complementary and alternative medicine (CAM) and at the logical, psychological, and physiological pitfalls that lead otherwise intelligent people--including researchers, physicians, and therapists--to endorse these cures. The books ultimate goal is to reveal not whether these therapies work--as Bausell explains, most do work, although weakly and temporarily--but whether they work for the reasons their proponents believe. Indeed, as Bausell reveals, it is the placebo effect that accounts for most of the positive results. He explores this remarkable phenomenon--the biological and chemical evidence for the placebo effect, how it works in the body, and why research on any therapy that does not factor in the placebo effect will inevitably produce false results. By contrast, as Bausell shows in an impressive survey of research from high-quality scientific journals and systematic reviews, studies employing credible placebo controls do not indicate positive effects for CAM therapies over and above those attributable to random chance. Here is not only an entertaining critique of the strangely zealous world of CAM belief and practice, but it also a first-rate introduction to how to correctly interpret scientific research of any sort. Readers will come away with a solid understanding of good vs. bad research practice and a healthy skepticism of claims about the latest miracle cure, be it St. John's Wort for depression or acupuncture for chronic pain.
Long before television and radio commercials beckoned to potential buyers, the medicine show provided free entertainment and promised cures for everything from corns to cancer. Combining elements of the circus, theater, vaudeville, and good old-fashioned entrepreneurship, the showmen of the American medicine show sold tonics, ointments, pills, extracts and a host of other "wonder-cures, " guaranteed to "cure what ails you." While the cures were seldom miraculous, the medicine show was an important part of American culture and of performance history. Harry Houdini, Buster Keaton, and P.T. Barnum all took a turn upon the medicine show stage. This study of the medicine show phenomenon surveys nineteenth century popular entertainment and provides insight into the ways in which show business, advertising, and medicine manufacture developed in concert. The colorful world of the medicine show, with its Wild West shows, pie-eating contests, clowns, and menageries, is fully explored. Photographs of performers and of the fascinating handbills and posters used to promote the medicine show are included.
Without Samuel J. Crumbine and his Kansas Department of Health, diseases festering in water sources, food and the common towel would have caused thousands of deaths in the United States. Crumbine and his associates paved the way to better treatment of tuberculosis. This well-written account leads the reader down a path of crucial medical advancements. Samuel J. Crumbine was a medical educator without peer, who used his department of health to disseminate the latest developments he and others throughout the world were achieving in public health. He found it necessary to propagandize a skeptical and sometimes hostile public to accept the germ theory, the idea that invisible microbes were making them ill and that they should clean up their environment and their food and water sources. He had to convince the public to rely on modern medicine, not snake oil and other miracle cures for a healthy living. R. Alton Lee's historical account might offer insight in today's threat of Bird Flu and other recent medical threats for any reader.
At the time of his death from cancer on 1 March 2001, journalist and broadcaster John Diamond had completed six chapters of what was to be "an uncomplimentary look at the world of complementary medicine". These chapters, based on his own experience and on researched fact, which were emailed each week to his editors at Random House, are both personal and poignant, hard hitting and controversial, tackling the issues raised by alternative medicine with total candour and his usual wit. The second half of this book features some of the best of Diamond's writing, including a selection of emails to colleagues and friends, articles from "The Times" and the "Jewish Chronicle" and other publications, together with excerpts from his final notebook. For seven years he wrote an immensely popular weekly column in "The Times" which, following his diagnosis with cancer, was given over to following the progress of the disease. As well as gaining him a Columnist of the Year award, it resulted in an avalanche of mail from thousands of his readers.
"In the world of snake oils, you have to see the world a little differently. Where others see poverty, you see riches; where others see weeds, you see flowers; where others see sickness, you see openness." Becca Stevens calls herself a "snake oil seller": She takes natural oils, mixes them with a good story, sells them in an open market and believes they help to heal the world. Becca is the founder of Thistle Farms, one of the most successful examples in the US of a social enterprise whose mission is the work force. She is also the founder of its residential program, Magdalene. The women of Magdalene/Thistle Farms have survived prostitution, trafficking and addiction, and the natural body care products they manufacture-balms, soaps, and lotions-aid in their own healing as well as that of the people who buy them. The book weaves together the beginnings of the enterprise with individual stories from Becca's own journey as well as 20 women in the community. In Snake Oil, Becca tells how the women she began helping fifteen years ago have been the biggest source of her own healing from sexual abuse and her father's death as a child. Wise and reflective, Snake Oil offers an empowering narrative as well as a selection of recipes for healing remedies that readers can make themselves.
Can You Tell Learning Fact From Fiction? “Training should be tailored to individual learning styles.” “We only use 10 percent of our brain.” “Multitasking is as simple and efficient as flipping a switch.” Some myths and superstitions have their fervent believers. But unlike everyday misconceptions such as “Bats are blind” or “George Washington had wooden teeth,” these learning myths can cost you. Fortunately, trained skeptic Clark Quinn has once and for all laid them bare before the research and evidence. Now, myth busting has never been easier. Millennials, Goldfish, & Other Training Misconceptions debunks more than 30 common assumptions about good learning design to help you avoid wasting time, resources, and goodwill on unproven practices. Drawing on cognitive psychology and brain science, Clark arms you with the ammo to challenge the claims you’re likely to hear from peers and co-workers. Be a smart consumer, and stand behind the science of learning.
In Silicon Snake Oil, Clifford Stoll, the best-selling author of The Cuckoo's Egg and one of the pioneers of the Internet, turns his attention to the much-heralded information highway, revealing that it is not all it's cracked up to be. Yes, the Internet provides access to plenty of services, but useful information is virtually impossible to find and difficult to access. Is being on-line truly useful? "Few aspects of daily life require computers...They're irrelevant to cooking, driving, visiting, negotiating, eating, hiking, dancing, speaking, and gossiping. You don't need a computer to...recite a poem or say a prayer." Computers can't, Stoll claims, provide a richer or better life. A cautionary tale about today's media darling, Silicon Snake Oil has sparked intense debate across the country about the merits--and foibles--of what's been touted as the entranceway to our future.
“[A] top doctor. . . . cuts through the clutter of confusion when it comes to the best advice for your health. . . . Every home should have a copy of Hype.” —Sanjay Gupta, MD, CNN Chief Medical Correspondent and New York Times–bestselling author There is a lot of misinformation thrown around these days, especially online. Headlines tell us to do this, not that—all in the name of living longer, better, thinner, younger. Dr. Shapiro wants to distinguish between the falsehoods and the evidence-backed truth. In her work at Harvard and UCLA, with more than twenty years of experience in both clinical and academic medicine, she helps patients make important health decisions every day. She’s bringing those lessons to life here with a blend of personal storytelling and science to discuss her dramatic new definition of “a healthy life.” Hype covers everything from exercise to supplements, alternative medicine to vaccines, and medical testing to media coverage. Shapiro tackles popular misconceptions such as toxic sugar and the importance of drinking eight glasses of water a day. She provides simple solutions anyone can implement, such as drinking 2% milk instead of fat free and using SPF 30 sunscreen instead of SPF 100. This book is as much for single individuals in the prime of their lives as it is for parents with young children and the elderly. Never has there been a greater need for this reassuring, and scientifically backed reality check. “[A] feisty, fact-filled diatribe. [Shapiro’s] skeptical, no-nonsense approach and probing assessment of fact versus fiction make for lively reading that is likely to help readers make better health and medical choices.” —Publishers Weekly
What won’t we try in our quest for perfect health, beauty, and the fountain of youth? Well, just imagine a time when doctors prescribed morphine for crying infants. When liquefied gold was touted as immortality in a glass. And when strychnine—yes, that strychnine, the one used in rat poison—was dosed like Viagra. Looking back with fascination, horror, and not a little dash of dark, knowing humor, Quackery recounts the lively, at times unbelievable, history of medical misfires and malpractices. Ranging from the merely weird to the outright dangerous, here are dozens of outlandish, morbidly hilarious “treatments”—conceived by doctors and scientists, by spiritualists and snake oil salesmen (yes, they literally tried to sell snake oil)—that were predicated on a range of cluelessness, trial and error, and straight-up scams. With vintage illustrations, photographs, and advertisements throughout, Quackery seamlessly combines macabre humor with science and storytelling to reveal an important and disturbing side of the ever-evolving field of medicine.
Why do you believe what you believe? You’ve been lied to. Probably a lot. We’re always stunned when we realize we’ve been deceived. We can’t believe we were fooled: What was I thinking? How could I have believed that? We always wonder why we believed the lie. But have you ever wondered why you believe the truth? People tell you the truth all the time, and you believe them; and if, at some later point, you’re confronted with evidence that the story you believed was indeed true, you never wonder why you believed it in the first place. In this incisive and insightful taxonomy of lies and liars, New York Times bestselling author Aja Raden makes the surprising claim that maybe you should. Buttressed by history, psychology, and science, The Truth About Lies is both an eye-opening primer on con-artistry—from pyramid schemes to shell games, forgery to hoaxes—and also a telescopic view of society through the mechanics of belief: why we lie, why we believe, and how, if at all, the acts differ. Through wild tales of cons and marks, Raden examines not only how lies actually work, but also why they work, from the evolutionary function of deception to what it reveals about our own. In her previous book, Stoned, Raden asked, “What makes a thing valuable?” In The Truth About Lies, she asks “What makes a thing real?” With cutting wit and a deft touch, Raden untangles the relationship of truth to lie, belief to faith, and deception to propaganda. The Truth About Lies will change everything you thought you knew about what you know, and whether you ever really know it.