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This book will show you how to build and market a profitable coaching practice in four easy steps. It walks you through the process of deciding who to coach and how to create a program that potential clients will pay you lots of money for. You will understand the components of creating a winning marketing strategy and learn tips and techniques to implement your plan. You will also discover how to become masterful at both marketing and selling.
Do you work for yourself? Or, do you dream of doing so one day? Are you worried that your venture will not be sufficiently profitable because of doubts about marketing yourself, your products, or your services? Would you like quick answers and a start-up guide, with resources in one place, to make marketing easy to apply and understand? Deborah Brown-Volkman, noted career and mentor coach, speaker, writer, and author of two books: Coach Yourself To A New Career and Four Steps To Building A Profitable Coaching Practice will show you how to build and market a profitable business in four easy steps. You Will Learn How To: Select the most profitable group of people to market and sell to Create a program or process that potential customers will pay you lots of money for Create a winning marketing strategy with techniques and examples to implement your plan Become masterful at both marketing and selling This book is based on the hundreds of business owners, entrepreneurs, and professionals the author has met and worked with, her twelve years experience as a sales and marketing executive, and personal know-how building two successful marketing-driven companies of her own. This is a practical, down-to-earth guide that takes you through the components of marketing a profitable business quickly and easily.
START BUILDING YOUR MILLION-DOLLAR COACHING BUSINESS TODAY! The coaching profession has experienced phenomenal growth over the past decade, and has become an accepted way for people and organizations to improve performance. In response to this demand, professionals from around the world are getting into coaching. Unfortunately, despite the growth of the coaching field, many coaches struggle to attract clients and charge what they are worth. It doesn't have to be this way! "Guerrilla Marketing for Coaches" provides a practical, step-by-step guide for coaches who want to fill their practice with desirable clients, and build a firm that generates wealth. Follow the six steps in this book--along with the many success stories from top coaches in the field--and you are on your way to having a million-dollar firm. You discover: The top ways to attract clients and fill your practice--without spending much, if any, money; The proven conversations to close deals and get hired; How to build a firm that generates wealth for you, and make money even if you are not working directly with clients. Join Guerrilla Marketing founder Jay Conrad Levinson and acclaimed coach trainer Andrew Neitlich as they guide you to true success in this booming profession.
"You are reading this book for a reason. Something in your career is not working-you are unhappy, tired, or stressed out. It's time to try something different." -Judith A. Rose, certified hypnotherapist, licensed clinical social worker, and registered nurse "If you are tired, your body is asking for help, and a few small changes can go a long way." -Holly Anne Shelowitz, board certified nutrition counselor, whole foods chef, and corporate health educator "When you feel great, anything is possible. You benefit from high-energy, focus, and the ability to make better, stronger decisions about your job and career." -Bob Mittleman, owner, Fitness Together Personal Training Studios, and eight-time marathon runner What is your energy level like at work? Do you find yourself dragging during the day and craving sugar, caffeine, and other highly processed carbohydrates for energy? Let author Deborah Brown-Volkman show you how you can have high-energy even with a hectic schedule and busy life. How To Feel Great At Work Every Day guides you through creating a practical plan to finding more energy to fuel your career. Instead of complicated suggestions and ideas, this book offers easy-to-understand steps you can implement in your career today.
Wellness coaching is an emerging and vibrant area of healthcare. It takes healing beyond the curing of symptoms and empowers clients to take their health back into their own hands. This book provides therapists with the knowledge and skills to rejuvenate their therapeutic practice by incorporating wellness coaching techniques into their range of services. Laurel Alexander redefines wellness as an integrated lifestyle and mindset process and shows that wellness coaching can be a profound and practical way to help clients make meaningful changes to their health and outlook. The book offers a wellness coaching toolbox, explaining key skills such as how to create an organic personal wellness plan, how to build client rapport and give constructive feedback, and how to apply different coaching models effectively. Practical steps and examples make it easy for any therapist or counsellor to pick up the reins of wellness coaching for themselves. Exciting new developments such as wellness diagnostic services, preventative healthcare, customised treatments and DIY healthcare are explored. With shrewd advice and useful insights, this book is an essential resource for complementary therapists and counsellors looking to update their existing practice and tap into the rapidly expanding wellness market.
Most people will change jobs five to ten times during their careers, and some even more often, depending on their skills and where the economy is headed at the time. Whether you are choosing to leave your employer (due to overwork, politics, bureaucracy, or boredom), or have been asked to leave (due to being fired or laid off), you will probably be looking for work several times during your career. So, what do you say to get a job you want or need? Many experts tell you to ask for what you want; to stand up tall, and go for it. But what's missing from their advice most of the time are the actual words to use. In This Book You Will Learn: What to say to get a job. The specific words employers want to hear from you. How to brand yourself and explain your job history creatively. How to craft a résumé and cover letter that gets you interviews. How to get inspired and motivated so you stay on track and focused. You will discover quick, no-nonsense techniques that will arm you with what you need to say and do so you can walk into any employer's office and get the job you really want.
In the United States, the average professional coach makes roughly $150 to $200 per hour. It is not uncommon for a seasoned coach to make well over $100,000 per year. If you are good at motivating and inspiring people, a coaching business might be a great choice for you. As a professional coach, you will recognize and define your clients' goals; construct a realistic strategy for achieving your goals; establish a detailed program of actions and activities; identify, manage, and change business improvements; get effective and timely results; monitor your progress and build on your successes: achieve what might seem impossible; and get the rewards and recognition you deserve. If you are investigating opportunities in this type of business, you should begin by reading this book. If you enjoy working With people, this might be the perfect business for you. Keep in mind that this business looks easy, but as with any business, looks can be deceiving. This complete manual Will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening. and running day-to-day operations; assistance with setting up your office; plans and layouts; and dozens of other valuable, timesaving tools of the trade that no business should be without. You will learn how to set up computer systems to save time and money, meet IRS requirements, generate high-profile public relations and publicity, and implement low-cost internal marketing ideas. You will learn how to build your business by using low- and no-cost ways to satisfy customers, as Well as ways to increase sales and have customers refer others to you.
Written by award-winning coach Kim Morgan, this book is aimed at new coaches working in a freelance or self-employed role. It is also a valuable resource for anyone involved in coaching, including trainers of coaches. The Coach’s Survival Guide is an easy to use, accessible book, grounded in practice and experience and including case studies drawn from real-life practice. It is rooted in the real world, normalizing the insecurities felt by many coaches and acknowledging the realities of building a coaching business, while addressing the everyday issues that can hinder a coach's performance or confidence. Kim covers issues such as: • Dealing with Impostor Syndrome • Establishing credibility • Contracting and boundaries • Coaching dilemmas • Building your coaching business • Self-care for coaches This new book is intended to be a survival guide so that coaches can access instant support for dilemmas that occur in their coaching practice. “Reading this book was like spending time with a close friend; a combination of warmth, wit and illumination.” Professor Damian Hughes, Professor of Organisational Psychology and Change “This book is an essential companion to anyone setting out as a professional coach. It provides knowledge, expertise and, perhaps most importantly, comfort for all the challenges that new coaches face.” Tom Preston, C.E.O. The Preston Associates “At last, here is a book that acknowledges the very real challenges involved in building a coaching business – and provides a blueprint for success!” John Perry, Coach and Principal Teaching Fellow, the University of Southampton, UK “This is a hugely practical and accessible support guide to help you address the challenges you will face in developing your coaching practice, from setting up your practice, generating clients and managing yourself in the coaching relationship.” John Leary-Joyce, Exec Chair AoEC International, author Fertile Void
A comprehensive guide to safeguard your livelihood, income, and standard of living through the ups and downs of any economy. Most Americans, no matter what their economic circumstances, identify themselves as middle class. A recent Gallup poll showed that 63% consider themselves upper-middle or middle class. And they are feeling burned out and squeezed, under pressure to bring home more and more money just to maintain their standard of living. Middle Class Lifeboat is an answer to that pressure, a comprehensive guide to living a more stress-free lifestyle. Part I: Safeguarding Your Livelihood: profiles the 53 best jobs to have to be self- sufficient whether the economy is up or down. Part II: Safeguarding Your Income: 6 ways to extend your earnings, that don't always involve money. Part III : Safeguarding Your Standard of Living: 10 off-the-grid lifestyle choices to increase your quality of life
In An Introduction to Existential Coaching Yannick Jacob provides an accessible and practical overview of existential thought and its value for coaches and clients. Jacob begins with an introduction to coaching as a powerful tool for change, growth, understanding and transformation before exploring existential philosophy and how it may be integrated into coaching practice. The book goes on to examine key themes in existentialism and how they show up in the coaching space, including practical models as well as their application to organisations and leadership. Jacob concludes by evaluating ethical dimensions of working existentially and offers guidance on how to establish an existential coaching practice, including how to gain clients and build relationships with strategic partners. With reflective questions, exercises, interventions and activities throughout, An Introduction to Existential Coaching will be invaluable for anyone wanting to live and work at greater depth or to succeed as an existential coach. Accessibly written and with a wide selection of references and resources, An Introduction to Existential Coaching is a vital guide for coaches in training as well as an inspiring addition to the repertoir of experienced practitioners. It serves academics and students to understand existential philosophy and allows professionals with coaching responsibilities to access more meaningful conversations.