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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Personalized Psychiatry presents the first book to explore this novel field of biological psychiatry that covers both basic science research and its translational applications. The book conceptualizes personalized psychiatry and provides state-of-the-art knowledge on biological and neuroscience methodologies, all while integrating clinical phenomenology relevant to personalized psychiatry and discussing important principles and potential models. It is essential reading for advanced students and neuroscience and psychiatry researchers who are investigating the prevention and treatment of mental disorders. - Combines neurobiology with basic science methodologies in genomics, epigenomics and transcriptomics - Demonstrates how the statistical modeling of interacting biological and clinical information could transform the future of psychiatry - Addresses fundamental questions and requirements for personalized psychiatry from a basic research and translational perspective
This book discusses the current and future impact of cellular and molecular medicine (CMM) on anesthesiology and perioperative medicine. It covers the topic from a translational perspective and describes the relevance of CMM to daily clinical practice. Taking a bench-to-bedside approach, chapters examine topics including perioperative acute and chronic management, perioperative organ protection, and novel pharmaceuticals. Personalized Medicine in Anesthesia, Pain and Perioperative Medicine is aimed at anesthesiologists and pain physicians, and will also be of interest to pharmacists and those working in cellular and molecular medicine.
With emerging technology transforming customer expectations, it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective. The Customer of the Future explains how today's customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increas­ing demands by helping you do the following: Learn the ten defining strategies for a customer experience-focused company. Implement new techniques to shift the entire company from being product-focused to being customer-focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!
The Diamond Advantage shows readers how clarity can lead to next level success. Is it possible to have a successful career and nurture healthy relationships? In The Diamond Advantage, award-winning corporate executive Dr. Heather Simone guides female leaders through a powerful journey to their next-level success. Through compelling personal stories, leadership research, and insightful exercises, Dr. Simone outlines a customized strategy that redefines success with purpose, integrity, and significance. Using her signature PRISM model, she teaches professional women how to find time for themselves and their most treasured relationships with comprising quality of work, how to be the owner of their own success, how to integrate professional and personal aims, and more. The Diamond Advantage details a customized strategic plan that helps the professional woman redefine her goals to better align with her personal and professional core values—in essence, showing professional women how to have it all.
HOW to Personalize Learning This practical follow-up to Bray and McClaskey’s first book, Make Learning Personal: The What, Who, Wow, Where, and Whybrings theory to practice. Teachers will find the tools, skills, and strategies needed to personalize learning and develop self-directed, independent learners with agency. Discover how to get started and go deeper by building a shared vision that supports personalized learning using the Universal Design for Learning (UDL) framework. Also included are: Tools and templates such as the Learner Profile, Personal Learning Backpack, Personal Learning Plan, as well as tips for lesson design and PBL Lesson and project examples that show how teachers can change instructional practice by encouraging learner voice and choice QR codes and links to the authors’ website for electronic versions of tools, templates, activities, and checklists Create a powerful shift in education by building a culture of learning so every learner is valued. "If you are looking for a step-by-step guide on what personalized learning is and how to implement it, while being inspired and gaining ideas to implement immediately, this is definitely the book to read!" Diana Petschauer, Assistive Technology Professional, CEO AT for Education & Access4Employment, Wolfeboro Falls, NH "Barbara and Kathleen present well-tested strategies for personalization within a coherent framework. This highly practical book forms a reliable foundation for empowering a community striving to make schools work for all learners." John H. Clarke, Professor Emeritus, University of Vermont
Get practical strategies and classroom-ready ideas to incorporate technology in the 6–12 curriculum to improve skills in reading, critical thinking and digital literacy. Due to the diversity of readers in today’s classrooms, teachers are called upon to teach not reading, but readers. Personalized Reading highlights four different types of readers -- the struggling reader, the reluctant reader, English learners and advanced readers -- and presents ways to use technology tools to accommodate their different reading styles. With this book, you’ll get answers to questions like: How can teachers meet the needs of all learners to help them think critically and communicate effectively? How can teachers approach reading of visual, print and digital text? This book will: • Help teachers empower students with the skills and strategies they need for reading success, and to find joy in reading. • Inspire teachers to think beyond the text to help meet students where they are and raise the level of thinking about teaching readers. • Provide activities and lessons to help support the diverse learners that enter the classroom, and highlight a variety of technology tools to tap into the multifaceted texts students can access. With this book, secondary teachers will develop the skills they need to help students select their own texts, conduct reading workshops and teach students to read both print and visual texts, while identifying what works best for each student to maximize learning and potential.