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"The concept of formal cause was originally by the ancient Greek philosopher Aristotle, in his treatise on metaphysics, later elaborated upon by the medieval philosopher Thomas Aquinas, and more recently claimed by the modern media philosopher Marshall McLuhan. Introduced as one of four types of causality, alongside that of material cause, efficient cause, and final cause, McLuhan adopted formal causality in an effort to explain the effects of media and600 technology. This study reviews, compares, and contrasts Aristotle's and McLuhan's understanding of formal cause in relation to contemporary media theory, non-aristotelian systems, and the field of media ecology"--
Reviews No one understood causality, whether Aristotelian or electric, like Marshall McLuhan. Now, in Media and Formal Cause, no one reveals understanding of formal cause in the digital environment better than McLuhan's protégé son, Eric. In the foreword, Lance Strate writes that M. McLuhan's Understanding Media was one of the most important books of the 20th century. For anyone who wishes to understand how things truly work, Media and Formal Cause is one of the most important books of the 21st. Arguably formal cause has been the least understood but the most intellectually important of all of Aristotle's four agents or processes of causation. This small volume proffers a large understanding of this formative, previously mysterious level of invisible creation. Three essays by Marshall (one with co-author Barry Nevitt) and a powerful new essay by Eric give new meaning to ye olde cliché, "like father, like son". While reading writing that is engaging, encyclopedic, and electric, we discover that formal cause is not what you think... but it is vital to how you think. -Thomas Cooper, Professor of Visual and Media Arts, Emerson College; author of Fast Media/Media Fast In Media and Formal Cause Eric McLuhan updates an important part of his father's work that is often overlooked, the quixotic role of causality in making sense of how new media change the way we construct our environment and our communication. How does novelty cause antiquity? When do effects precede causes? Read on, and you shall find out. -David Rothenberg, Professor of Philosophy and Music, New Jersey Institute of Technology; author of Why Birds Sing and Thousand Mile Song Like his mentor, Gilbert Keith Chesterton, Marshall McLuhan was often accused of indulging in mere paradox. But Media and Formal Cause demonstrates the profound understanding that underlies the work of both Chesterton and McLuhan, the understanding that we live in a paradoxical world. Both McLuhan and Chesterton attempted to jar readers loose from what Cardinal Newman called "paper logic" into a recognition of the total situation in which we find ourselves. This very readable and accessible volume should greatly assist new readers of McLuhan and remind long time students of just how challenging and exhilarating his explorations were. -Philip Marchand, author, Marshall McLuhan: The Medium and the Messenger A sage and perceptive quartet of essays which capture and extend a still quintessentially unique way of thinking about media, via patterns and connections that harken to the ancient world and redound to our present and future. -Paul Levinson, Professor of Communication and Media Studies, Fordham University; author of Digital McLuhan, and of New New Media
This collection contains key critical essays and assessments of the writings of Canadian communications thinker Marshall McLuhan selected from the voluminous output of the past forty years. McLuhan's famous aphorisms and uncanny ability to sense megatrends are once again in circulation across and beyond the disciplines. Since his untimely death in 1980, McLuhan's ideas have been rediscovered and redeployed with urgency in the age of information and cybernation.Together the three volumes organise and present some forty years of indispensable critical works for readers and researchers of the McLuhan legacy. The set includes critical introductions to each section by the editor.Forthcoming titles in this series include Walter Benjamin (0-415-32533-1) December 2004, 3 vols, Theodor Adorno (0-415-30464-4) April 2005, 4 vols and Jean-Francois Lyotard (0-415-33819-0) 2005, 3 vols.
"'The Book of Probes' is a collection of Marshall McLuhan's finest words culled from his books, his more than 200 speeches, his classes at the University of Toronto ... and from nearly 700 shorter writings he published between 1945 and 1980"--Jacket.
How do we live well? The first sentence of Grace and Gravity raises the fundamental question that constantly occupies our minds-and of all those who lived before us. Paradoxically, the impossibility of answering this question opens up the very room needed to find ways of living well. It is the gap where all disciplines fall short, where architecture does not fit its inhabitants, where economy is not based on shortage, where religion cannot be explained by its followers, and where technology works far beyond its own principles. According to Lars Spuybroek, the prize-winning former architect, this marks the point where the “paradoxical machine” of grace reveals its powers, a point where we “cannot say if we are moving or being moved”. Following the trail of grace leads him to a new form of analysis that transcends the age-old opposition between appearances and technology. Linking up a dazzling and often delightful variety of sources-monkeys, paintings, lamp posts, octopuses, tattoos, bleeding fingers, rose windows, robots, smart phones, spirits, saints, and fossils-with profound meditations on living, death, consciousness, and existence, Grace and Gravity offers an eye-opening provocation to a wide range of art historians, architects, theologians, anthropologists, artists, media theorists and philosophers.
Information overload, the shallows, weapons of mass distraction, the googlization of minds: countless commentators condemn the flood of images and information that dooms us to a pathological attention deficit. In this new book, cultural theorist Yves Citton goes against the tide of these standard laments to offer a new perspective on the problem of attention in the digital age. Phrases like paying attention and investing ones attention attest to our mistaken belief that attention can be conceptualized in narrow economic terms. We are constantly drawn towards attempts to quantify and commodify attention, even down to counting the number of 'likes' a picture receives on Facebook or a video on YouTube. By contrast, Citton argues that we should conceptualize attention as a kind of ecology and examine how the many different environments to which we are exposed – from advertising to literature, search engines to performance art – condition our attention in different ways. In a world where the demands on our attention are ever-increasing, this timely and original book will be of great interest to students and scholars in media and communications and in literary and cultural studies, and to anyone concerned about the long-term consequences of the profusion of images as well as digital content in the age of the internet.
For over a hundred years, technological change has been framed using a simple narrative: technology drives history. Reframing Technology challenges this idea of technological determinism through metahistorical and literary analyses that locate the birth of contingent frameworks in the historiography of technology in and around the 1930s. The book also traces how the formal discipline of the History of Technology was remarkably preconfigured by four North American authors who were not professional historians, Thorstein Veblen, Stuart Chase, Lewis Mumford, and Marshall McLuhan. They are considered as a continuum and are put in dialogue despite their training in different disciplines. Their work is then linked up with the emergence of formal and institutional inquiry into narratives of technology at the end of the twentieth century. The ideas in the book are applied to current discussions about the future of technology and artificial intelligence. The book’s main argument is that, as the authors listed above suggest, we need to think beyond "the machine," and reframe technology as a cultural practice, rather than thinking of it as an object or a tool.
This five-volume Encyclopedia of Anthropology is a unique collection of over 1,000 entries that focuses on topics in physical anthropology, archaeology, cultural anthropology, linguistics, and applied anthropology. Also included are relevant articles on geology, paleontology, biology, evolution, sociology, psychology, philosophy, and theology. The contributions are authored by over 250 internationally renowned experts, professors, and scholars from some of the most distinguished museums, universities, and institutes in the world. Special attention is given to human evolution, primate behavior, genetics, ancient civilizations, sociocultural theories, and the value of human language for symbolic communication.
Although modern psychology rejected the concept of the 'soul', it has thrived over the past 150 years, in surprising areas.
Harold Innis was one of the most profound thinkers that Canada ever produced. Such was his influence on the field of communication that Marshall McLuhan once declared his own work was a mere footnote to Innis. But over the past sixty years scholars have had a hard time explaining his brilliance, in large measure because Innis's dense, elliptical writing style has hindered easy explication and interpretation. But behind the dense verbiage lies a profound philosophy of history. In Emergence and Empire, John Bonnett offers a fresh take on Innis's work by demonstrating that his purpose was to understand the impact of self-organizing, emergent change on economies and societies. Innis's interest in emergent change induced him to craft an original and bold philosophy of history informed by concepts as diverse as information, Kantian idealism, and business cycle theory. Bonnett provides a close reading of Innis's oeuvre that connects works of communication and economic history to present a fuller understanding of Innis's influences and influence. Emergence and Empire presents a portrait of an original and prescient thinker who anticipated the importance of developments such as information visualization and whose understanding of change is remarkably similar to that which is promoted by the science of complexity today.