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Bill Parcells may be the most iconic football coach of our time. During his decades-long tenure as an NFL coach, he turned failing franchises into contenders. He led the ailing New York Giants to two Super Bowl victories, turned the New England Patriots into an NFL powerhouse, reinvigorated the New York Jets, brought the Dallas Cowboys back to life, and was most recently enshrined in the Pro Football Hall of Fame. Taking readers behind the scenes with one of the most influential and fascinating coaches the NFL has ever known, PARCELLS will take a look back at this coach’s long, storied and influential career, offer a nuanced portrayal of the complex man behind the coach, and examine the inner workings of the NFL.
"This is the story of a young man who becomes immotionally disturbed with life after his parent's divorce at the age of seven. In life we take for granted the importance of a giving our kids a stable home that gives them a great balance of discipline and love. This story shows how the consequences of parents splitting up can have an affect on children who turn into young men and then adults. Simon Cooper substituted his family with the football casuals of Manchester City's Young Guvnors. This is deeper than your average hooligan story, as the book takes you into his soul and heart as he speaks openly about his drug addiction and the dark paths it led him down. Football For Life opens up to us in depth of how powerful the game can become in our society, the writing is powerfully done so we can all relate to the struggle threw Simon's eyes. From the Madchester rave days to the journey of parenthood and marriage every thing is explored in detail and depth. If you were a teenager or football casual in the rave days of house music you will not be able to put this book down. "
"Draws upon the experiences of hundreds of former players as they describe their lives after their football days are over. It also incorporates stories about their playing careers, even before entering the NFL, to provide context for understanding their current situations. The authors begin with an analysis of the 'bubble'-like conditions of privilege that NFL players experience while playing, conditions that often leave players unprepared for the real world once they retire and must manage their own lives. The book also examines the key issues affecting former NFL players in retirement: social isolation, financial concerns, inadequate career planning, psychological challenges, and physical injuries"--Amazon.com.
The bestselling inspirational book in which the author reunites with a childhood football hero, now a minister and coach, and witnesses a revelatory demonstration of the true meaning of manhood—Season of Life is a book that “should be required reading for every high school student in America and every parent as well” (Carl Lewis, Olympic champion). Joe Ehrmann, a former NFL football star and volunteer coach for the Gilman high school football team, teaches his players the keys to successful defense: penetrate, pursue, punish, love. Love? A former captain of the Baltimore Colts and now an ordained minister, Ehrmann is serious about the game of football but even more serious about the purpose of life. Season of Life is his inspirational story as told by Pulitzer Prize–winning journalist Jeffrey Marx, who was a ballboy for the Colts when he first met Ehrmann. Ehrmann now devotes his life to teaching young men a whole new meaning of masculinity. He teaches the boys at Gilman the precepts of his Building Men for Others program: Being a man means emphasizing relationships and having a cause bigger than yourself. It means accepting responsibility and leading courageously. It means that empathy, integrity, and living a life of service to others are more important than points on a scoreboard. Decades after he first met Ehrmann, Jeffrey Marx renewed their friendship and watched his childhood hero putting his principles into action. While chronicling a season with the Gilman Greyhounds, Marx witnessed the most extraordinary sports program he’d ever seen, where players say “I love you” to each other and coaches profess their love for their players. Off the field Marx sat with Ehrmann and absorbed life lessons that led him to reexamine his own unresolved relationship with his father. Season of Life is a book about what it means to be a man of substance and impact. It is a moving story that will resonate with athletes, coaches, parents—anyone struggling to make the right choices in life.
Coach Gage shares the important life lessons he's learned both on and off the field. Thompson lends supporting anecdotes based on his many years in leadership roles. Together, they hope to inspire players and parents, coaches and crowds, to live a life of faith on and off the field.
Kevin Keegan is one of the greatest players in English football history. Throughout his career as a player and manager he was famed for his style on the pitch and the passion for the game, which he shared with his fans. In My Life in Football, Keegan tells the story of his life, from the streets of Doncaster to signing for Liverpool under Bill Shankly where he won three First Division titles, two UEFA Cups, a European Cup and the FA Cup before moving to Hamburg where he won the Bundasliga as well as the Ballon d'Or twice. After retiring, Keegan enjoyed a legendary five-year spell as manager at Newcastle United during which the club was promoted to the Premier League and then finished runners up in the top flight, not once but twice. In My Life in Football, Keegan tells the full story of the glorious highs, but also the pain of managing England and his unhappy return to Newcastle for a short-lived second tenure. Brilliant, funny, passionate, deeply moving and incredibly honest, My Life in Football is the full story of an incredible journey from miner's son to being crowned 'King Kev' by his adoring fans.
Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.
"Draws upon the experiences of hundreds of former players as they describe their lives after their football days are over. It also incorporates stories about their playing careers, even before entering the NFL, to provide context for understanding their current situations. The authors begin with an analysis of the 'bubble'-like conditions of privilege that NFL players experience while playing, conditions that often leave players unprepared for the real world once they retire and must manage their own lives. The book also examines the key issues affecting former NFL players in retirement: social isolation, financial concerns, inadequate career planning, psychological challenges, and physical injuries"--Amazon.com.
"...provides a detailed look at America's pastime through the lens of pop culture, [an] A-to-Z inventory of how certain aspects of the game affect and reflect broader society."--from publisher description.
Why did killing a fox mean liberty? What did parish revels have to do with the Peterloo Massacre? What did animal cruelty have to do with the English constitution? What did the Factory Acts mean for modern football? In This Sporting Life, Robert Colls explains sport as one of England's great civil cultures. The lived experiences of people from all walks of life are reclaimed to tell England's history through its great sporting cultures, from the horseback pursuits of the wealthy and politically connected, to the street games in working-class neighbourhoods which needed nothing but a ball. It observes people at play, describes how they felt and thought, carries the reader along to a match or a hunt or a fight, draws out the sounds and smells of humans and animals, showing that sport has been as important in defining British culture as gender, politics, education, class, and religion.