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“Transformative.”—Greg McKeown, New York Times bestselling author of Essentialism and Effortless Change your mindset from problem-focused (“yes, but”) to opportunistic (“yes, and”) using omdenken, the Dutch art of flip thinking—from the bestselling author and founder of the omdenken philosophy. Imagine this: You’ve got a great idea, and all you hear are the yes-buts. “Yes, but that’s been tried before, and it didn’t work.” “Yes, but shouldn’t we just let it sit for a while?” “Yes, but what if it doesn’t work?” Published in English for the first time, this international bestseller introduces the power of omdenken—or flip thinking—to transform stuck-in-the-mud, pessimistic thought into an inventive, curious mindset, so you can stop saying “yes, but” to life, and start saying “yes, and.” In this riveting book, Berthold Gunster presents fifteen strategies to transform your thoughts away from limitations and negativities and towards possibilities and opportunities. From disrupting (turn all the rules upside down) to flaunting (play up what you want to hide), from importing (get the enemy on board) to amplifying (do more of what works), Gunster’s strategies and stories will have you approaching even the most challenging problems—whether an annoying neighbor or an angry colleague or an unhappy partner—in a whole new way.
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
A hilarious argument for change from international behaviour expert Jez Rose Do you ever wonder why achieving results is such a struggle? Do you want that to change? Let Jez show you how to train your brain differently by uncovering strategies used by some of the most successful people in the world. Using real-world examples the former comedian examines why some people struggle to achieve, despite trying, while others appear to achieve extraordinary results. Jez will show you why we behave the way we do and how to change for the better. By changing the way we think, our behaviour and approach to life will also change. Aware that our success is also a result of other people, Flip the Switch will show you how to improve the behaviour and thought patterns of those around you too. Practical exercises to get you thinking differently Learn how to change for the better using a variety of techniques Get the confidence to go after what you want, when you want Become extraordinary by adopting Jez's down to earth and charismatic approach Flip the Switch: Achieve Extraordinary Things with Simple Changes to How You Think will change how you approach success and leave you ready to take on the world.
THE BESTSELLING AUTHOR OF PITCH ANYTHING IS BACK TO FLIP YOUR ENTIRE APPROACH TO PERSUASION. Is there anything worse than a high-pressure salesperson pushing you to say "yes" (then sign on the dotted line) before you're ready? If there's one lesson Oren Klaff has learned over decades of pitching, presenting, and closing long-shot, high-stakes deals, it's that people are sick of being marketed and sold to. Most of all, they hate being told what to think. The more you push them, the more they resist. What people love, however, is coming up with a great idea on their own, even if it's the idea you were guiding them to have all along. Often, the only way to get someone to sign is to make them feel like they're smarter than you. That's why Oren is throwing out the old playbook on persuasion. Instead, he'll show you a new approach that works on this simple insight: Everyone trusts their own ideas. If, rather than pushing your idea on your buyer, you can guide them to discover it on their own, they'll believe it, trust it, and get excited about it. Then they'll buy in and feel good about the chance to work with you. That might sound easier said than done, but Oren has taught thousands of people how to do it with a series of simple steps that anyone can follow in any situation. And as you'll see in this book, Oren has been in a lot of different situations. He'll show you how he got a billionaire to take him seriously, how he got a venture capital firm to cough up capital, and how he made a skeptical Swiss banker see him as an expert in banking. He'll even show you how to become so compelling that buyers are even more attracted to you than to your product. These days, it's not enough to make a great pitch. To get attention, create trust, and close the deal, you need to flip the script.
“An INVALUABLE RESOURCE to anyone who wants to think better.” —Gretchen Rubin Award-winning YALE PROFESSOR Woo-kyoung Ahn delivers “A MUST-READ—a smart and compellingly readable guide to cutting-edge research into how people think.” (Paul Bloom) “A FUN exploration.” —Dax Shepard Psychologist Woo-kyoung Ahn devised a course at Yale called “Thinking” to help students examine the biases that cause so many problems in their daily lives. It quickly became one of the university’s most popular courses. Now, for the first time, Ahn presents key insights from her years of teaching and research in a book for everyone. She shows how “thinking problems” stand behind a wide range of challenges, from common, self-inflicted daily aggravations to our most pressing societal issues and inequities. Throughout, Ahn draws on decades of research from other cognitive psychologists, as well as from her own groundbreaking studies. And she presents it all in a compellingly readable style that uses fun examples from pop culture, anecdotes from her own life, and illuminating stories from history and the headlines. Thinking 101 is a book that goes far beyond other books on thinking, showing how we can improve not just our own daily lives through better awareness of our biases but also the lives of everyone around us. It is, quite simply, required reading for everyone who wants to think—and live—better.
Mind Flip is a new must-read career manual for anyone looking to change jobs, achieve promotion or find more fulfilling work. Written for all career stages from Graduate to Granddad, including Mum Returners, over 50s, women in business and the new self-employed, it is the culmination of Zena's many years of working in recruitment and career coaching. Mind Flipping is to flip your focus away from yourself and instead look outwards - on to the value you add and the problems you, uniquely, can solve for other people. Graham Norton believes that this philosophy will help you transform the way you look at your career - for ever! The book provides you with everything you need to fire up your career, on the future of recruitment and talent management. The first part Figure It Out will help you figure out the unique value you provide. Why should someone hire you, or use your services? The second part Crack On gives you the practical tools and techniques to launch your job search, in the quickest and most straightforward way, to find a new job, gain promotion or find the freelance work you want. The third section Just For You is if you need extra help to get you to where you want to be (as a freelancer, returner, working Mum, over 50s, graduate or disabled job seeker). The final part Fulfill It helps you to keep going, to maintain your network, keep raising the bar on your aspirations and achieve the ambitions you previously thought were impossible; or maybe you didn't know you had. It even includes a chapter on when things can go wrong - such as working for a Narcissistic Boss - and what to do about them.
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.
“One of the most provocative new books of the year, and, for me, mindblowing.” —Michael Pollan, author of The Omnivore's Dilemma and How to Change Your Mind “Kripal makes many sympathetic points about the present spiritual state of America. . . . [He] continues to believe that spirituality and science should not contradict each other.” —New York Times Book Review “Kripal prompts us to reflect on our personal assumptions, as well as the shared assumptions that create and maintain our institutions. . . . [His] work will likely become more and more relevant to more and more areas of inquiry as the century unfolds. It may even open up a new space for Americans to reevaluate the personal and cultural narratives they have inherited, and to imagine alternative futures.” —Los Angeles Review of Books A “flip,” writes Jeffrey J. Kripal, is “a reversal of perspective,” “a new real,” often born of an extreme, life-changing experience. The Flip is Kripal’s ambitious, visionary program for unifying the sciences and the humanities to expand our minds, open our hearts, and negotiate a peaceful resolution to the culture wars. Combining accounts of rationalists’ spiritual awakenings and consciousness explorations by philosophers, neuroscientists, and mystics within a framework of the history of science and religion, Kripal compellingly signals a path to mending our fractured world. Jeffrey J. Kripal holds the J. Newton Rayzor Chair in Philosophy and Religious Thought at Rice University and is the associate director of the Center for Theory and Research at the Esalen Institute in Big Sur, California. He has previously taught at Harvard Divinity School and Westminster College and is the author of eight books, including The Flip. He lives in Houston, Texas.
There’s a simple way of thinking, acting and doing that, once learned, will make sure you get the very best out of everything. This book challenges you to get curious about how you interpret and handle every situation. It liberates you from the beliefs that have been holding you back and gives you powerfully simple ways to switch your thinking and change your actions so that you can get the very best from whatever life sends your way. With the new, revised edition of this bestselling book, you’ll discover how to make sure you never have a ‘bad day’ ever again.
We all want fulfilling and rewarding careers. But we often allow our fears to take hold and miss the best way to achieve our goals. We prioritise ourselves and our needs when we should make the problems we can solve for potential employers of clients the backbone of our job search. Adjusting our mindset is the essence of MIND FLIP, the must-read career manual for anyone looking to change jobs, win a promotion or salary increase, or simply find more fulfilling work. It covers all career stages from graduate to granddad, including Mum returners, the over-50s, women in business, those who need extra help because of disability, and the newly self-employed. It is the result of Zena Everett's many years of working in recruitment and career coaching, and provides you with everything you need to fire up your career. No wonder UK broadcaster Graham Norton said: 'Zena is an absolute star. She will transform the way you look at your career for ever.' Part one, Figure It Out, helps you to figure out the unique value you provide. Why should someone hire you, or use your services? The second part, Crack On, gives you practical tools and techniques to launch your job search, land a new job, win a promotion, or find the freelance work you really want. Part three, Just For You, offers specific help for freelancers, returners to the workplace, working Mums, over-50s, graduates or disabled job seekers. The final part, Fulfil It, helps you to keep going, shows you how to maintain your network and keep raising the bar on your aspirations so you achieve the ambitions you previously thought were out of reach or which sat below your radar. MIND FLIP even includes a chapter that helps you to cope and emerge with your reputation intact when things go astray -- such as finding yourself working for a narcissistic boss.