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With the centennial of the First World War rapidly approaching, historian and bibliographer James T. Controvich offers in The United States in World War I: A Bibliographic Guide the most comprehensive, up-to-date reference bibliography yet published. Organized by subject, this bibliography includes the full range of sources: vintage publications of the time, books, pamphlets, periodical titles, theses, dissertations, and archival sources held by federal and state organizations, as well as those in public and private hands, including historical societies and museums. As Controvich’s bibliographic accounting makes clear, there were many facets of World War I that remain virtually unknown to this day. Throughout, Controvich’s bibliography tracks the primary sources that tell each of these stories—and many others besides—during this tense period in American history. Each entry lists the author, title, place of publication, publisher, date of publication, and page count as well as descriptive information concerning illustrations, plates, ports, maps, diagrams, and plans. The armed forces section carries additional information on rosters, awards, citations, and killed and wounded in action lists. The United States in World War I: A Bibliographic Guide is an ideal research tool for students and scholars of World War I and American history.
Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins, Jeremy Groskopf examines how the ad industry jockeyed for direct advertisement space in American motion pictures. In fact, advertisers, who recognized the import of film audiences, fought exhibitors over what audiences expected in a theater outing. Looking back at these debates in four case studies, Groskopf reveals that advertising became a marker of class distinctions in the cinema experience as the film industry pushed out advertisers in order to create a space free of ads. By restricting advertising, especially during the rise of high-class, palatial theaters, the film industry continued its ongoing effort to ascend the cultural hierarchy of the arts. An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.
"List of editors, publishers and plan of series": 18 p. at end. Includes bibliographies.