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Robin Horsfall shot and killed one of the leading terrorists inside the Iranian Embassy when the SAS stormed the building. He served with the SAS during the Falklands War and on subsequent counter-terrorist operations. He tells his personal odyssey from boy-soldier to paratrooper with insight and wisdom. His enemies were not just terrorists: he fought the institutionalized brutality of the Parachute Regiment -- and his own inner demons. He learned the difference between physical and moral courage; between officers who expect you to be ready to die for them, and those who actually want you to get killed so they can win a medal. It's an action-packed narrative, but much more than another RAMBO-style romp. Robin reveals some painful truths, not least the ordinary SAS men's view of General de la Billiere and his orders for a kamikaze mission to Argentina. This is the best, no-holds barred, personal account of an SAS trooper ever published.
Appealing to humans' basic instincts to increase influence, buy-in and results Survival of the species comes down to three basic instincts, say behavioural research strategists Dan Gregory and Kieran Flanagan—fear, self-interest and simplicity. These basic human behaviours come into play in all types of relationships, including those between businesses and customers. Selfish, Scared and Stupid: Stop fighting human nature and increase your performance, engagement and influence, demystifies these behaviours and examines the psychology behind why even the best ideas sometimes fail. This book helps businesses design their organisations for reality rather than perfection, and also offers strategies to head off unprecedented levels of disengagement within, and outside, the business. It answers baffling questions around why the public sometimes fails to engage despite overwhelming data suggesting otherwise, why so many new products end up on clearance shelves and why so many great salespeople often fall short of their monthly targets. Learn how the survival of the species plays into business, including delusionary realities and the reasons ideas can fail Discover how to offer customers strategic rewards, thereby making the buying process more attractive to selfish natures Examine the link between fear and the unknown, including strategies for quelling fears and turning them into action Learn to use a simple mindset to create low-involvement products, helping appeal to instinct and making products hard to resist This provocative book is built on the idea that businesses must return to a more human engagement methodology in order to succeed. It is an informative read for anyone interested in improving influence, growing business reach, improving sales figures or understanding the complexities of human behaviour.
One of the first women in the San Francisco Fire Department writes about what it's like to be a firefighter--the daily routine in the firehouse; the danger and thrills of risking her life fighting this elemental force--and tells readers what life is like for a woman in what has traditionally been a man's world.
How often have you seen a development built that no one wanted or needed -- ruining the neighborhood, harming the landscape, and wrecking property values -- despite grumbling and protests by the neighbors, and sometimes without anyone even knowing it was going to happen until it was too late? All across America, bad development is approved because ordinary people don't have the knowledge they need to stand up and fight back. At any time, you can get a public notice telling you a notorious real estate developer has applied for a permit to build nearby. Will you know how to respond? Will you know what steps to take to protect your rights? Fight City Hall and Win gives ordinary folks the insider knowledge they need to protect their neighborhoods. It is filled with humor, irony, and true-to-life bedtime stories that teach readers how to take on the good old boys at city hall -- and win.
We’ve all been there: that make-it-or-break-it moment of our careers—on the brink of a deal, poised at the starting gate, under the spotlight. At this point, most of us experience one overwhelming reaction—fear—and this fear can have negative physical, mental, and emotional consequences on how well we do our job. Don Greene, Ph.D., renowned sports psychologist, professor at the Juilliard School, and "stress" coach to top executives, has spent decades studying fear, and in this groundbreaking book, he identifies seven essential skills required to fight fear and perform at your best: Determination, Energy, Perspective, Courage, Focus, Poise, and Resilience. Whether you are giving a closing argument in a courtroom, making a presentation at work, or stepping up to the first tee, this simple twenty-one-day plan will make a profound difference in the way you approach challenges, allowing you to think more clearly and creatively under pressure. Fight Your Fear and Win is the ultimate tool for conquering your fear and achieving success when you need it most.
Worried about something? You don’t have to stay that way. Scared Silly goes after the nasties of anxiety, hopelessness, and constant chocolate cravings with tips and tricks, pithy sayings, and Spirit-given insight—all punctuated with laugh-out-loud humor. Questions for personal reflection or group discussion included.
Stop the cycle of worry and stress with Fierce Faith, which offers real strategies, biblical truths, and woman-to-woman encouragement for coping with life's big fears and little everyday worries. Sometimes Jesus's call to "fear not" seems like the hardest instruction to follow. Some days you faultlessly juggle everything that is your life--kids, husband, house, job, church, friendships, school, pets, appointments, and on and on. Other days the very thought of which ball you're going to drop puts your anxiety level through the roof. You're afraid you're forgetting something. And you are: God's advice to fear not. Popular podcaster and author of The Year of Living Happy Alli Worthington knows all about the ways a woman can be hard on herself. She shares her own fear struggles with humor and honesty--while offering real strategies for coping with life’s big worries as well as those little everyday worries. Alli uses biblical wisdom and practical insight to help you: Identify fear-based thinking. Overcome the big and little worries in life. Learn a simple trick to stop the anxiety spiral. Live a more confident, less worried life. Grab a cup of coffee and sit down for some encouragement from a friend. Alli's no-nonsense, wise advice will lighten your heart and help you cut through the daily clutter of fear and worry to reconnect with your own fierce faith.
When Weasel is caught in a big, angry storm, he builds a fortress to hide in. But then he meets Mole, who loves to play in the wind and splash in the rain. Can Weasel learn to overcome his fears and find joy, whatever the weather? A perfect story for worriers big and small.
What are you afraid of? You could probably fill this page with a list of your fears. Fears about the future; fears about your health, job, and family; fears about inadequacy and failure (and maybe success); fears about how much fear itself seems to affect your decisions, plans, and growth in this life. You might even fear what God thinks about your fears. After all, in his Word God commands us not to be afraid hundreds of times. But how is this possible? We're troubled by evil, we're slammed with bad news, and we can't know what tomorrow will bring. How can we learn to trust God and not be afraid? Kristen Wetherell is in the fight with you. She is a fearful fellow traveler on the road of the Christian life, making strides alongside you in this battle. In Fight Your Fears she carefully searches 10 of God's great and precious promises, equipping you with the practical tools to overcome the fears and anxious thoughts that are robbing you of your joy. Each chapter ends with Scripture exercises, a memory verse, questions to ponder, and a prayer. Discover truths that will bring peace to your soul as you learn to fear God and nothing else.