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From the famous Topolino to the award-winning Cinquecento and the modern Seicento, here’s the definitive story of the baby Fiats, with particular emphasis on the Nuova 500. Read, too, about the motorsport success of Abarth versions. Covers years 1936 to 2010
Fiat have built millions of vehicles since 1899 but the company is perhaps best known for its ability to produce small, economical, characterful cars. 'Great Small Fiats' traces this concept from the birth of the 500A 'Topolino' in the 1930s up the current Panda and a hint of the proposed Nuova 500. Each of the selected models are described in detail from their conception through to current ownership in the hands of collectors and enthusiasts. The chapters include practical information on buying and running a small Fiat and restoration advice for the older cars. Also included are Fiats built under licence outside of Italy and the Fiat-derived 'etceterini' coachbuilt and competition cars.
This book delivers a practical strategy for recruiting & retaining today's seller-agnostic customers. Who are these "new experts"? A generation of ruthless customers empowered by three lethal weapons: instant access to information, immense choice, and real-time price comparison. This visionary book by Robert Bloom, a veteran CEO and respected authority on business strategy, tells readers how to win customers who no longer care where they buy. It explains how to give customers what they want when it matters most to them -- at their 4 Decisive Moments during the purchase progression: the Now-or-Never Moment, Make-or-Break Moment, Keep-or-Lose Moment, and the highly profitable Multiplier Moment. The book turns today's most serious business challenge into a business-building advantage by providing a no- or low-cost solution to reduce costly customer churn and increase profitable customer conversion, retention, and referral. Influential leaders of businesses of every size and type in Europe, Australia, and the United States are recommending The New Experts.
Whilst there are enough celebrity connections and anecdotes not to be out of place in an 'A list' autobiography, the real hook of this book is that the author isn't remotely famous. The endearing appeal is that it is the viewpoint of the everyman, but one who has had enough light brushes with celebrity that he has some great tales to tell. These stories, anecdotes and musings are seamlessly woven into what for many of us will be a memory jogging, laughter inducing remembrance of some of the major, as well as quainter, stranger and more trivial moments of pop culture over the last few decades. If you love pop music and pop culture, feared the Daleks, the Child Catcher from Chitty Chitty Bang Bang and mourn the demise of Pez, Cresta, conkers as a rite of passage, jokes on lolly sticks, Top of the Pops and pink vinyl limited edition LP's, then you will surely enjoy this. Please beware! This book may waste days (if not weeks) of your life as almost every paragraph will have you frantically typing into your search engine and getting lost, on what may turn out to be an endless Internet Safari. This book contains some adult humour. 'Best Wishes and Good Luck with your writing' Ben Elton
Using research findings from top organizations and companies, a group of leaders and thinkers discusses the demands of today's global economy and reveals the relationship between leadership, creativity, and innovation.
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls "interpreters" - the experts who deeply understand and shape the markets they work in. Design-Driven Innovation offers a provocative new view of innovation thinking and practice.
By highlighting the reasons why well-established citizens in Latin America emigrate to the United States, Europe, and beyond, author Alex Alvarez (A. A. Alvarez) provides an insider’s perspective on how many of today’s young migrants overcome their limitations to shape their own destinies. Brace yourself for an introspective journey guided by the intrepid Carlos Rodriguez, as he bares his soul within the intimate confines of his memoirs. Despite his privileged upbringing, fate thrusts him into the heart of socioeconomic turmoil within his once opulent homeland, so that at the tender age of fifteen, seeking safety, he emigrates to the United States, where he defies the odds and surrenders to the clutches of an expired tourist visa for years on end. Then, just as his path appears steady, an unforeseen twist sends him on yet another expedition, this time to Greece, where he confronts the conundrum of seeking solace on foreign soil, even further removed from the land he once called "home." This cross-cultural adventure will lead you through three seemingly disparate countries, immersing you in a multitude of situations that balance humour and solemnity with a narration that brings together a wide range of topics, including family, education, culture, religion, economy, politics, love, marriage, and, of course, immigration. While this novel is a work of fiction, it is inspired by the author’s own journey and his encounters with fellow migrants along his path. Thus, it presents a captivating story defined by personal journeys, culture shock, and the quest for self-discovery in a narrative that is as entertaining as it is profound, making it an enjoyable read for readers of all backgrounds. The paperback version of Chronicles of a Nomad: Memoirs of an Immigrant (ISBN: 9789609309189), hit the stores in 2008, and was quickly followed by its sequel, “V2036: A Venezuelan Chronicle” (ISBN: 9789609278508).
To Boldly Go details 26 sometimes controversial vehicles, from 1911 to present, all solving different design challenges. From the Issigonis Mini that changed design and social mores, to racers so successful they were banned from competition, from cars produced in millions, to one-offs, all created by those marching to the beat of their own drum.