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This work addresses a fundamental need of all CEO's, marketing directors, politicians and other leaders: "How can I safely harness the power of the news media to send my message to the public?". It provides the answer to this question through a powerful methodology that demystifies the media process.
Here's the inside story of Reagan's Teapot Dome scandal. Author Thompson discloses how a small machine shop through bribery, fraud, and racketeering, landed over a half billion dollars in government contracts. Photographs.
The proven 7-step marketing system for fast and furious business growth Whether you're wondering how to get your startup off the ground or looking for answers to why your business has stalled, Feed the Startup Beast will show you how to feed--and unleash--the beast that is your business. "Williams and Verney have written the operating manual for driving market share and revenue in the twenty-first century." -- Christine Crandell, chief experience innovator, New Business Strategies; Forbes.com and Huffington Post blogger "Customer enthusiasm doesn't magically happen. In this important book, you'll learn how to create the fuel that flies your business like a rocket ship to success." -- David Meerman Scott, bestselling author of The New Rules of Marketing and PR "There are a lot of great marketing ideas in this book. If you use just a few of them, you'll be way out ahead of your competitors. If you use all of them, your competitors had better dive for cover." -- Lois Geller, author of Customers for Keeps and Response! and contributor to Forbes.com "Beast is indispensable for the ambitious entrepreneur looking to successfully navigate the treacherous waters of growing a business while running it." -- Leslie Bennett, serial entrepreneur and contributor to Forbes.com
Would you want to be a student in your own classroom? In Passionate Learners: How to Engage and Empower Your Students, author Pernille Ripp challenges both novice and seasoned teachers to create a positive, interactive learning environment where students drive their own academic achievement. You’ll discover how to make fundamental changes to your classroom so learning becomes an exciting challenge rather than a frustrating ordeal. Based on the author’s personal experience of transforming her approach to teaching, this book outlines how to: • Build a working relationship with your students based on mutual trust, respect, and appreciation • Be attentive to your students’ needs and share ownership of the classroom with them • Break out of the vicious cycle of punishment and reward to control student behaviour • Use innovative and creative lesson plans to get your students to become more engaged and intellectually-invested learners, while still meeting your state standards • Limit homework and abandon traditional grading so that your students can make the most of their learning experiences without unnecessary stress • And much more! New to the second edition, you’ll find practical tools, such as teacher and student reflection sheets, parent questionnaires, and parent conference tools, available in the book and as eResources on our website (http://www.routledge.com/9781138916920) to help you build your own classroom of passionate learners.
Handsome Ebenezer Tweezer has lived comfortably for nearly 512 years by feeding the magical beast in his mansion's attic whatever it wants, but when the beast demands a child, they are not prepared for Bethany.--
An examination of colonialism and its consequences. “A sweeping, poetic homage to Africa, a continent made vivid by Hartley’s capable, stunning prose” (Publishers Weekly). In his final days, Aidan Hartley’s father said to him, “We should have never come here.” Those words spoke of a colonial legacy that stretched back through four generations of one British family. From a great-great-grandfather who defended British settlements in nineteenth-century New Zealand, to his father, a colonial officer sent to Africa in the 1920s and who later returned to raise a family there—these were intrepid men who traveled to exotic lands to conquer, build, and bear witness. And there was Aidan, who became a journalist covering Africa in the 1990s, a decade marked by terror and genocide. After encountering the violence in Somalia, Uganda, and Rwanda, Aidan retreated to his family’s house in Kenya where he discovered the Zanzibar chest his father left him. Intricately hand-carved, the chest contained the diaries of his father’s best friend, Peter Davey, an Englishman who had died under obscure circumstances five decades before. With the papers as his guide, Hartley embarked on a journey not only to unlock the secrets of Davey’s life, but his own. “The finest account of a war correspondent’s psychic wracking since Michael Herr’s Dispatches.” —Rian Malan, author of My Traitor’s Heart
In your hands is the harvest of fifty years experience in local TV news. Throughout the book, we talk about stories, how to do them and what to avoid. We discuss the new direction of local TV news and the new economics of big media corporations. Together they are creating an undertow sweeping away longer format stories, the public education function local TV news once provided and a lot of risk taking in the stories we cover. What remains is a news landscape dominated by stories that generate ratings, can be turned quickly and provocatively teased. We dedicate this book to our colleagues wherever they are. There's a lot to be learned in common experience. We offer ours here, good and bad. Journalism students interested in the workaday world of TV reporters and photojournalists will find a kind of internship here and more than a few tips for successful class projects. With a sense of humor and journalist's search for the truth, we cast an unflinching eye on our profession. So, if you don't mind getting your hands dirty pulling cable, and can handle a little feedback in your ear, please turn this book over.
Lemony Snicket meets Roald Dahl in this “wickedly funny” (Kirkus Reviews), deliciously macabre, and highly illustrated sequel to The Beast and the Bethany in which Bethany and Ebenezer try to turn over a new leaf, only to have someone—or something—thwart them at every turn. Once upon a very badly behaved time, 511-year-old Ebenezer kept a beast in his attic. He would feed the beast all manner of objects and creatures and in return the beast would vomit him up expensive presents. But then the Bethany arrived. Now notorious prankster Bethany, along with her new feathery friend Claudette, is determined that she and Ebenezer are going to de-beast their lives and Do Good. But Bethany finds that being a former prankster makes it hard to get taken on for voluntary work. And Ebenezer secretly misses the beast’s vomity gifts. And neither of them is all that sure what “good people” do anyway. Then there’s Claudette, who’s not been feeling herself recently. Has she eaten something that has disagreed with her?
A fiercely funny look at the rocky relations between our press and politicians in a world of spin-doctors and Leveson Inquiries, from the award-winning writer of Damages, Whipping It Up, Roaring Trade and the highly-acclaimed BBC programmes Sherlock and Doctor Who.