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Every fashion collection begins with research. But how do you start? How do you use that research? Fashion Design Research answers these questions and demystifies the process. The book begins with the basics of primary and secondary research sources and shows students how and where to gather information. Chapters on colour, fabric and market research are followed by the final chapter on concept development, which shows how to gather all the information together, featuring one research project from beginning to end. This revised edition includes updated images and new case studies, plus more on ethics, sustainability and research methods.
Research is fundamental to the success of any fashion-related project and in Research and Design, you explore what research is and where to find inspiration
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Zero Waste Fashion Design combines research and practice to introduce a crucial sustainable fashion design approach. Written by two industry leading pioneers, Timo Rissanen and Holly McQuillan, the book offers flexible strategies and easy-to-master zero waste techniques to help you develop your own cutting edge fashion designs. Sample flat patterns and more than 20 exercises will reinforce your understanding of the zero waste fashion design process. Beautifully illustrated interviews with high-profile, innovative designers, including Winifred Aldrich, Rickard Lindqvist and Yeohlee Teng, show the stunning garments produced by zero waste fashion design. Featured topics include: The criteria for zero waste fashion design Manufacturing zero waste garments Adapting existing designs for zero waste Zero waste designing with digital technologies
Build the knowledge and understanding of garment technology essential to any designer In today's competitive fashion industry, it is essential that designers have a working understanding of garment technology. This 2nd edition has been comprehensively updated, with in-depth information on stitches, guides and attachments and sewing techniques, all of which are fully illustrated. There are enhanced chapters on machine and equipment technology explaining the uses, features and limitations of garment manufacturing equipment, enabling designers to create products that can be manufactured efficiently and with a high degree of quality. Approached from the fashion designer's mindset, this book features illustrations to help users build their knowledge and understanding Blends theoretical and practical material Updated with the latest and most modern advances in clothing technology Illustrated throughout to help shape the reader's knowledge and understanding of garment technology
This new edition of The Routledge Companion to Design Research offers an updated, comprehensive examination of design research, celebrating a plurality of voices and range of conceptual, methodological, technological and theoretical approaches evident in contemporary design research. This volume comprises thirty-eight original and high-quality design research chapters from contributors around the world, with offerings from the vast array of disciplines in and around modern design praxis, including areas such as industrial and product design, visual communication, interaction design, fashion design, service design, engineering and architecture. The Companion is divided into four distinct sections with chapters that examine the nature and process of design research, the purpose of design research and how one might embark on design research. They also explore how leading design researchers conduct their design research through formulating and asking questions in novel ways, and the creative methods and tools they use to collect and analyse data. The Companion also includes a number of case studies that illustrate how one might best communicate and disseminate design research through contributions that offer techniques for writing and publicising research. The Routledge Companion to Design Research has a wide appeal to researchers and educators in design and design-related disciplines such as engineering, business, marketing, and computing, and will make an invaluable contribution to state-of-the-art design research at postgraduate, doctoral and post-doctoral levels and teaching across a wide range of different disciplines.
This book provides a theoretical framework for design researchers interested in developing their research work about and with prototypes. It describes prototypes' multiple definitions and possible functions in the multifaceted landscape of today's design research. Indeed, while the manufacturing and digital evolutions enable and require new types of advanced prototypes, the design evolution as an academic discipline continuously widens its perspectives, fields, and research methods, among which are the prototypes' applications, features, and purposes. The framework originates from an interpretation of these interrelated phenomena and a collection of case studies. Additionally, it defines those criteria that characterize the relation between the research (context, discipline, and general scope) and the prototype (nature and specific aims) and, altogether, it presents an overview of prototypes' roles in design research.
The Costume Designer's Handbook is the definitive guide for both aspiring and seasoned costume designers, blending the art and business of theatrical costume design since its inception in 1983. Rosemary Ingham and Liz Covey offer deep insights into play analysis, historical research, collaboration techniques, drafting, and setting up an effective workspace. The book addresses the practicalities of the industry, including job market navigation, freelancing, contracts, and taxes. With over 150 illustrations, an 8-page color insert, and a comprehensive reference section for resources, this handbook encapsulates the essence of costume design, making it an indispensable resource for professionals in the field.
Design reflects social developments in those issues which are also embraced by design researchers. A key concept for how designers position themselves in the future, according to the editor’s thesis, may well be "integrative design". This term denotes design’s potential for the integrative development of a society, a potential imperatively linked with economic and political positions. Integrative Design collects basic essays on aspects of Integrative Design, including design after ownership, inclusion, design as an interface with society, the integration of design and technology, and the political agenda of design. The associated website documents current and recently completed research projects that expand on these aspects.