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Since its early days of mass production in the 1850s, the sewing machine has been intricately connected with the global development of capitalism. Andrew Gordon traces the machine’s remarkable journey into and throughout Japan, where it not only transformed manners of dress, but also helped change patterns of daily life, class structure, and the role of women. As he explores the selling, buying, and use of the sewing machine in the early to mid-twentieth century, Gordon finds that its history is a lens through which we can examine the modern transformation of daily life in Japan. Both as a tool of production and as an object of consumer desire, the sewing machine is entwined with the emergence and ascendance of the middle class, of the female consumer, and of the professional home manager as defining elements of Japanese modernity.
The authors describe how twentieth-century technologies became socially embedded through the activities and interactions of new institutions and organizations, including state agencies, consumer and producer associations, corporate organizations, and research institutes. They argue that these institutional actors simultaneously imaged, represented, projected, negotiated and produced new products, consumer practices, and ideas about the consumer. The room for negotiation these actors possessed in the mediated design of technology, its use, and its users depended on social institutions and their power relations, according to the contributors. Contains amongst others the following articles: Speaking for consumers, standing up as citizens: the politics of Dutch women's organizations and the shaping of technology, 1880-1980 / by Liesbeth Bervoets and Ruth Oldenziel; The 'family laboratory': the contested kitchen and the making of the modern housewife / by Anneke van Otterloo and Marja Berendsen.
CHOICE OUTSTANDING ACADEMIC TITLE AWARD WINNER 2018 It is commonly accepted that the consumer is now centre stage in modern Britain, rather than the worker or producer. Consumer choice is widely regarded as the major source of self-definition and identity rather than productive activity. Politicians vie with each other to fashion their appeal to 'citizen-consumers'. When and how did these profound changes occur? Which historical alternatives were pushed to the margins in the process? In what ways did the everyday consumer practices and forms of consumer organising adopted by both middle and working-class men and women shape the outcomes? This study of the making of consumer culture in Britain since 1800 explores these questions, introduces students to major debates and cuts a distinctive path through this vibrant field. It suggests that the consumer culture that emerged during this period was shaped as much by political relationships as it was by economic and social factors.
A "compelling indictment of the news media's role in covering up errors and deceptions" (The New York Times Book Review) due to the underlying economics of publishing—from famed scholars Edward S. Herman and Noam Chomsky. With a new introduction. In this pathbreaking work, Edward S. Herman and Noam Chomsky show that, contrary to the usual image of the news media as cantankerous, obstinate, and ubiquitous in their search for truth and defense of justice, in their actual practice they defend the economic, social, and political agendas of the privileged groups that dominate domestic society, the state, and the global order. Based on a series of case studies—including the media’s dichotomous treatment of “worthy” versus “unworthy” victims, “legitimizing” and “meaningless” Third World elections, and devastating critiques of media coverage of the U.S. wars against Indochina—Herman and Chomsky draw on decades of criticism and research to propose a Propaganda Model to explain the media’s behavior and performance. Their new introduction updates the Propaganda Model and the earlier case studies, and it discusses several other applications. These include the manner in which the media covered the passage of the North American Free Trade Agreement and subsequent Mexican financial meltdown of 1994-1995, the media’s handling of the protests against the World Trade Organization, World Bank, and International Monetary Fund in 1999 and 2000, and the media’s treatment of the chemical industry and its regulation. What emerges from this work is a powerful assessment of how propagandistic the U.S. mass media are, how they systematically fail to live up to their self-image as providers of the kind of information that people need to make sense of the world, and how we can understand their function in a radically new way.
This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
Modern Asian Design provides a comprehensive introduction to the development of Asian design in the modern period, both tracing historical threads and offering a theoretical framework within which to chart the history of design in Asia. Rather than a singular “Asian history”, this book presents a series of studies centred on trade routes, colonial relationships, regional networks and cross-cultural exchanges. Modern Asian Design builds on existing resources beyond design history in an effort to map the field, focusing particularly on relations between Asia and the West and also across Asian design cultures. Opening with a brief overview of trade and exchange networks in the 17th and 18th centuries, the bulk of this study comprises analysis of the development of modern design in Asia during the later 19th and early 20th centuries, a period of rapid modernisation. The book's final two chapters bring these central ideas into a contemporary and highly relevant context.
When the People's Republic of China was founded in 1949, new clothing protocols for state employees resulted in far-reaching changes in what people wore. In a pioneering history of dress in the Mao years (1949–1976), Antonia Finnane traces the transformation, using industry archives and personal stories to reveal a clothing regime pivoted on the so-called 'Mao suit'. The time of the Mao suit was the time of sewing schools and sewing machines, pattern books and homemade clothes. It was also a time of close economic planning, when rationing meant a limited range of clothes made, usually by women, from limited amounts of cloth. In an area of scholarship dominated by attention to consumption, Finnane presents a revisionist account focused instead on production. How to Make a Mao Suit provides a richly illustrated account of clothing that links the material culture of the Mao years to broader cultural and technological changes of the twentieth century.