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What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront of our society we are but now coming to understand it. This very concept, known as personal branding, is broken down in an untypical way in Isaac Mashman's work. Explaining its significance to your previous, present, and future successes, by the time you are done reading you will come to understand the power your personal brand has and why you should be building it.
Branding is a discipline that has emerged over the last century to become a ubiquitous force in marketing. The Fundamentals of Branding offers an overview of the foundations of building, developing and maintaining brands. It provides insight into key aspects such as targeting audiences, trends, brand structures and brand architecture, and examines the fundamental client/agency relationship. It also places branding in a global context and discusses its relation to business practice as well as other creative disciplines.
In this bestselling Introduction to Personal Branding you will get a short crash course (the book should take less than an hour to read or listen to) on what personal branding is, how to take your first steps toward perfecting your personal brand, and you will learn some actionable tactics you can employ immediately in order to start becoming more memorable within your career niche and grow your network.These actionable steps include advice on how to take the perfect profile photo, how to think about your professional purpose, how to optimize your LinkedIn profile, how to optimize your social media presence for search engines like Google and Bing, how to craft a personal branding statement, how to analyze your competitors across social media so you can make your brand differentiate from theirs and how to be social by design.Personal Branding is the practice of defining your professional purpose and being able to articulate your experience and value to your target audience through digital media and social channels like blogs, Twitter, Facebook and LinkedIn. It is also a crucial discipline to help you get the most out of in-person events such as conferences and networking opportunities where the key to a successful outcome often lies in your personal brand standing out.Given the explosion in use of digital and social media over the past few years, the internet has presented professionals with a magnificent opportunity to help their expertise become more discoverable, sharable and memorable through their personal brands.Personal Branding Benefits Your Business by:* Establishing Credibility & Thought Leadership* Growing Your Network* Helping you Market Yourself* Attracting New Opportunities* Increasing Sales* Helping You Reach Your Business GoalsWho is this book for?* CEOs, Executives, and Business Owners who want to position themselves as industry thought leaders and stand out from the competition.* Any professional or Academic who wants to get ahead in their careers and wants to understand how to have their expertise and experience be more discoverable.* HR & Training Managers who want to understand personal branding to help train employees on social media branding and social selling.* PR Agencies & Exec Comms Managers who need inspiration and training on personal branding strategies for their clients, CEOs, or themselves.About Mel CarsonMel Carson is Founder of Delightful Communications and former Digital Marketing Evangelist at Microsoft. He speaks and writes about personal branding at conferences and for publications all over the world. He previously co-wrote Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social and has had his wisdom featured in Forbes, Fast Company, GQ, QZ.com, USA Today and he regularly writes as a business columnist for Entrepreneur.com.For more on Mel Carson visit:http://www.MelCarson.comhttp://www.DelightfulCommunications.com Reviews:"Mel Carson is a gifted storyteller." - Forbes"I wish that I had Mel Carson's guide when I had to re-invent myself several years ago."Jason Miller - Global Content Marketing Leader at LinkedIn"Mel distils and concentrates his branding advice to create a lean, efficient book that doesn't waste time getting to the good stuff. This is one of my new favorite instruction manuals for personal branding is a lightning-fast read full of practical advice to get you up and running." Megan Golden - The LinkedIn Blog"This book is an absolute must-read and not just for those starting to build their own brand. The book is also suitable for those that already have a brand because there are some elements you might not have thought about." Bas Van Den Beld - State of Digital"Mel Carson is a gifted digital storyteller who lives & breathes our belief that all marketing and PR should be social by design" Carolyn Everson, VP of Global Marketing Solutions at Facebook
What does it take to thrive in the digital age as a professional, expert or business owner? 81% of all buyers turn to the Internet to research the products and services they want to purchase. The question is: can you make yourself stand out during this search? This is where your 'personal brand' comes in. But how do you sell when you are the product? A decade ago, author Francine Beleyi became obsessed with these questions as she left her corporate job to start her consultancy: -Why are some people constantly given lucrative opportunities, advance faster in life, and are out there crushing it? -How to identify and package the unique value you can offer to others, and deliver it consistently? -How to build credibility as an expert in your chosen speciality and attract lucrative opportunities rather than chase them? As a business owner, coach, trainer, consultant, and having conversations with leading experts in the new economy, Francine found common patterns distilled in an easy and clear framework, YEANICC TM, with seven pillars anyone can use to lead in their chosen field and get highly paid. Each of the pillars is illustrated by real life stories, case studies, expert tips, thought-provoking exercises and action steps you can implement right now. If you've ever wanted a simple roadmap to build an influential personal brand and live a more rewarding life, this book is for you. Best of all, you are not left alone. A link to free resources, training and support is included in the book.
The Definitive Resource for the Talent Development Profession The TDBoK™ Guide: Talent Development Body of Knowledge, second edition, is a comprehensive collection of TD concepts, definitions, methodologies, and examples that lays the foundation and guiding principles for those who develop talent in the workplace. Created by the Association for Talent Development (ATD), this reference sets the gold standard for the learning and talent development profession. The first iteration of the TDBok was made available in 2020 through an ATD subscription product. ATD is delighted to present this updated and revised edition in book format. Grounded in and offering a deep dive of ATD’s Talent Development Capability Model, the TDBoK Guide goes beyond the core foundational aspects of training and development and supports the approach that—to be most effective—TD professionals need to develop personal and professional capabilities to impact organizational capability. Covering the TD field’s 23 key disciplines (or capability areas), the TDBoK Guide is divided into three sections that align with the Capability Model’s three domains-personal, professional, and organizational. This second edition—developed by ATD in partnership with industry expert Elaine Biech—includes comprehensive updates based on feedback from the field, more than 100 subject matter expert contributors, and curated perspectives from thousands of publications. For those preparing to obtain certifications offered by ATD—ATD CI’s certification programs, the Associate Professional in Talent Development (APTD), or the Certified Professional in Talent Development (CPTD)—the TDBoK Guide also serves as a helpful resource for exam preparation. ATD’s TDBoK Guide is the differentiator for the field—a resource that every TD professional needs to grow in their careers, today and in the future.
“Soft Skills – Essentials of Personality Development for a Successful Life” is a priceless manual created to give people the fundamental skills they need to confidently and deftly negotiate the difficulties of modern life. In-depth exploration of the complex nature of soft skills and their significant influence on both personal and professional success are provided by this extensive guide. This book examines a wide range of soft skills using a holistic perspective, from leadership abilities and emotional intelligence to interpersonal connections and effective communication. Every chapter provides readers with useful knowledge, doable solutions, and real-world examples to help them develop these essential abilities. In order to support experiential learning and skill development, readers are not only given theoretical knowledge but are also led via interactive exercises and reflective prompts. “Soft Skills” is a road map for career success and personal development, regardless of your age—a student getting ready to enter the field, or an experienced professional looking to improve your leadership skills. It provides readers with a road plan for realizing their greatest potential, cultivating deep connections, and meeting obstacles head-on with grace and resiliency.
Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a "digital business card"-the single most important online representation of your brand message. In The Fundamentals of Brand SERPs for Business, Jason Barnard uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy. Google reflects the world's opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other brands leaving their online reputation to chance, now's the time to make your Brand SERP "sexy" and surpass the competition.
In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.
STAND OUT FROM THE CROWD, GROW YOUR INFLUENCE AND SKYROCKET YOUR INCOME It is estimated that the average consumer is exposed to over 6,000 marketing messages every single day. Logos on products, bumper stickers, television ads, radio spots, online popups, and billboards, just to name a small few, all scream for our attention. Well, it's going to get worse. Just think, there are products and services that exist today that didn't just ten years ago. Instagram, AirBnB, SnapChat, Twitter, Tesla, iOS, Yelp, and Beats are just a few of the millions of apps, products and services that have joined our already crowded mind. So, with so much noise in the market, how do you break through? Can you break through? According to international bestselling author and educator D.K. Sutton, you most certainly can. In The Climb, Sutton walks you step-by-step through the process of building a powerful personal brand. When you brand, Sutton contends, you will climb to the top of your market, stand out, and automatically attract the right audience. In a relatively short period of time, you will skyrocket your influence and income. In The Climb, you will learn... -How to position yourself to command fees, prices, and salaries that are 10, 100, or even 1,000 times greater than your peers.-How to gain referrals and reduce your marketing costs by at least 40%. -How to become a quoted source in the media and appear regularly on television as an expert. -How to attract national sponsors and win coveted endorsement deals. -How to gain the trust of your audience and always stay top of mind. -And, much more. Read The Climb: 6 Steps to a Powerful Personal Brand now and we will see you at the top.