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How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”
Experiments in geoengineering – intentionally manipulating the Earth’s climate to reduce global warming – have become the focus of a vital debate about responsible science and innovation. Drawing on three years of sociological research working with scientists on one of the world’s first major geoengineering projects, this book examines the politics of experimentation. Geoengineering provides a test case for rethinking the responsibilities of scientists and asking how science can take better care of the futures that it helps bring about. This book gives students, researchers and the general reader interested in the place of science in contemporary society a compelling framework for future thinking and discussion.
Provides instructions for experiments and activities involving water.
Harriet K. Cuffaro offers a detailed account of how the educational philosophy of John Dewey may be translated into the everyday life of the classroom. Particular attention is given to "learning from experience" -- a fundamental concept in early education -- and the complexities involved in experiential learning.
This book deals with contemporary epistemological questions, connecting Educational Philosophy with the field of Science- and Technology Studies. It can be understood as a draft of a general theory of world-disclosure, which is in its core a distinction between two forms of world-disclosure: experiment and exploration. These two forms have never been clearly distinguished before. The focus lies on the experimental form of world-disclosure, which is described in detail and in contrast to the explorational form along the line of twenty-one characteristics, which are mainly derived from empirical studies of experimental work in the field of natural sciences. It can also be understood as an attempt to integrate elements of the Anglo-Saxon Philosophy of Science with elements of the German tradition of Educational Philosophy. This is also reflected in the style of writing. In accordance to the content-level of the book, the argument for experimental forms of world-disclosure is written in an essayistic, readable style, which can be understood as an experimental form of writing. This book is a translation of the doctoral thesis 'Experiment und Exploration. Bildung als experimentelle Form der Welterschließung' (summa cum laude). The thesis was published in German in 2010 by Transcript (Bielefeld) in the series called 'Theorie Bilden', edited by Prof. Dr. Hannelore Faulstich-Wieland, Prof. Dr. Hans-Christoph Koller, Prof. Dr. Karl-Josef Pazzini and Prof. Dr. Michael Wimmer.
Why is the sky blue? What makes a balloon float? Why can't I see in the dark? You can discover the answers to these questions and more with The Everything Kids' Easy Science Experiments Book. Using easy-to-find household materials like soda bottles and flashlights, you can build bubbles, create plastic--even make raisins dance! All of the experiments are kid-tested and educational--but more importantly, they're tons of fun! These quick and easy experiments help you to: Explore your five senses. Discover density and sound. Delve into seasons, life cycles, and weather. Investigate electricity and light. Study the solar system and landforms. Examine matter and acids/bases. This is the perfect book for a rainy Saturday, a lazy vacation day, or even after school. You'll have so much fun conducting the experiments, you'll forget that you're actually learning about science!
Babies can be a joy—and hard work. Now, they can also be a 50-in-1 science project kit! This fascinating and hands-on guide shows you how to re-create landmark scientific studies on cognitive, motor, language, and behavioral development—using your own bundle of joy as the research subject. Simple, engaging, and fun for both baby and parent, each project sheds light on how your baby is acquiring new skills—everything from recognizing faces, voices, and shapes to understanding new words, learning to walk, and even distinguishing between right and wrong. Whether your little research subject is a newborn, a few months old, or a toddler, these simple, surprising projects will help you see the world through your baby’s eyes—and discover ways to strengthen newly acquired skills during your everyday interactions.
Traversing science, politics, and technology, Our Biggest Experiment shines a spotlight on the little-known scientists who sounded the alarm to reveal the history behind the defining story of our age: the climate crisis. Our understanding of the Earth's fluctuating environment is an extraordinary story of human perception and scientific endeavor. It also began much earlier than we might think. In Our Biggest Experiment, Alice Bell takes us back to climate change science's earliest steps in the eighteenth and nineteenth centuries, through the point when concern started to rise in the 1950s and right up to today, where the “debate” is over and the world is finally starting to face up to the reality that things are going to get a lot hotter, a lot drier (in some places), and a lot wetter (in others), with catastrophic consequences for most of Earth's biomes. Our Biggest Experiment recounts how the world became addicted to fossil fuels, how we discovered that electricity could be a savior, and how renewable energy is far from a twentieth-century discovery. Bell cuts through complicated jargon and jumbles of numbers to show how we're getting to grips with what is now the defining issue of our time. The message she relays is ultimately hopeful; harnessing the ingenuity and intelligence that has driven the history of climate change research can result in a more sustainable and bearable future for humanity.
"The Beauty Experiment" is a fascinating memoir of one woman's journey to reclaim her sense of self-worth--and ultimately redefine what beauty means--through a yearlong extreme "make-under."