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Finalist for the National Business Book Award. Consumers have changed dramatically in the age of mass media, and the brand world is moving toward guerrilla and viral marketing to cut past the media clutter. In Experience the Message, Max Lenderman explains who the new marketers are, how they work, and why they matter. He guides us through today’s experiential marketing revolution, revealing how companies can interact with consumers in meaningful ways and what consumers can demand and expect.
When Aldo McPherson was 12 years old, a car accident left him in a coma. While in the coma, he had a supernatural experience where he went to heaven, saw God, the angels, Moses and Abraham. Aldo came back with one message: "Jesus is Alive!" This book challenges the complacent. Is God still your first love? Are you sold-out to Him? Filled with Scripture references, and direct quotes from the Bible, A Message from God will ignite the sparks of the Holy Spirit in your life and bring you closer to God, while Aldo's letters in his own hand writing give a sense of authenticity not often found in miracle stories.
The message: "Two life changing books in one! If a man were to die, and then return, what message might those from the world beyond send back to us?"--Cover
In the Beginning—A Good Place to Start Genesis is chock-full of some of the Bible's most exciting stories. From Adam and Eve in the Garden of Eden to Joseph's reunion with his family. Do you ever wonder if God really did create the world in seven days? What's the deal with Cain and Abel anyway? And just how big was that boat Noah built? Start at the beginning with Pastor Skip Heitzig and the accounts on which the rest of Scripture is built: the creation of the world, the fall of mankind, and God's establishment of the history of the nation of Israel. Follow along and learn not just the origins of man, but also the origins of God's plan for redemption. Understanding the book of Genesis is crucial to understanding the rest of the Bible. And it all starts in the beginning.
The Message's unique verse-numbering system makes it an ideal Bible study companion.
To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.
This provocative book provides the first comprehensive and informative overview of the role of various subjective experiences in social cognition and behavior, and argues that the study of such experiences may be one of the key unifying themes of social psychology. Based on recent theoretical and empirical developments in the discipline, this select group of leading international researchers surveys extensive evidence and shows that subjective experiences play a key role in most aspects of social cognition and social behavior. The book contains five main sections, discussing the role of subjective experiences in social information processing (Part 1), their influence on memory (Part 2) and their role in intergroup contexts (Part 3). The role of affective experiences in social thinking and behavior is analyzed (Part 4), and the influence of subjective experiences on the development and change of attitudes and stereotypes is also addressed (Part 5).
In recent years, increasing numbers of people from Muslim backgrounds have become followers of Jesus. Some of these conversions have occurred in Cambodia. This book explores the experiences and reflections of forty Cambodians from a Muslim background who have chosen to believe in and follow Jesus. It is based on doctoral research utilizing in-depth interviews which sought to answer the following questions: 1) What role did contextualizing the Christian message play in making it more understandable and compelling? 2) What core themes or factors did those interviewed report as central in their own conversions? 3) How was the gospel message itself experienced as personally meaningful? This book probes the answers to those questions, revealing the manner in which forty Cambodians experienced God and the gospel message. The stories and reflections found here not only provide a glimpse into their lives, but also give insight into the way in which Muslim-background individuals come to believe in and embrace Jesus.
How to learn from job assignments, fellow workers, hardships, successful executives, and how to evaluate developmental value of a job.