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European Marketing Forecasts is an essential and unique book packed with vital forecasting intelligence. Use this book to access growth predictions to 2008 for over 330 consumer products and to 2016 for over 100 marketing parameters. competitors by enabling you to plan effective marketing strategies, identify the fastest growing markets and eliminate investment risks. this title an extremely valuable and essential one-stop source.
Features forecasting intelligence for 25 European countries including Eastern Europe. This book helps you predict the growth of key consumer markets for 2011 and put this in context with socio-economic growth predictions forecast to 2017.
This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.