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Europe E-commerce Business Handbook
2011 Updated Reprint. Updated Annually. Europe E-commerce Business Handbook
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"Guide identifying SME issues and constraints in regard to e-commerce - explains how to develop an e-commerce strategy and conduct online market research; outlines marketing and online communication techniques; answers questions on legal and financial issues; highlights characteristics of successful websites; deals with technical, policy and country-specific issues; online procurement; describes role of ITC in providing assistance in e-commerce; programmes and services offered by other international bodies; appendices include model professional services agreement with website designers; text of UNECE (United Nations Economic Commission for Europe) Electronic Commerce Agreement; also includes questionnaire for the ITC survey of SMEs and export development organizations on e-commerce on which the guide has been based"--P. ii.
The steady growth of internet commerce over the past twenty years has given rise to a host of new legal issues in a broad range of fields. This authoritative Research Handbook comprises chapters by leading scholars which will provide a solid foundation for newcomers to the subject and also offer exciting new insights that will further the understanding of e-commerce experts. Key topics covered include: contracting, payments, intellectual property, extraterritorial enforcement, alternative dispute resolution, social media, consumer protection, network neutrality, online gambling, domain name governance, and privacy.
Markets across the EU are moving towards a free market model. E-commerce, global competition, privatization, the Euro and enlargement are changing the way in which European companies are structured and run. This handbook reviews how best to structure an d implement European business models., Readership: research, professional.
The International Handbook of Electronic Commerce covers that hot topic - e-commerce! It is designed to assist managers in implementing electronic commerce in their organizations, improving its efficiency and viability, and safeguarding and maintaining e-commerce systems. The book is designed as a practical how to guide, offering extensive examples to illustrate practical applications. The tools and techniques in this handbook can be adapted outright or modified to suit individual needs. Checklists, email and website addresses, exhibits, illustrations, and step-by-step instructions enhance the handbook's practical use. Among the topics discussed are: what electronic commerce is all about; the Internet and access provider industry; Intranets and Extranets; marketing and advertising; electronic data interchange; electronic banking and payment systems; network security; legal, taxation, and accounting issues of e-commerce. The combination of growth in the commercial utilization of the Internet, the rapid changes in technology, and the complexity of management have expanded the scope of duties of business managers. To remain competitive, businesses and their managers must maintain a presence on the Internet. The International Handbook of Electronic Commerce provides readers with a compendium of the latest in current technologies and applications.