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Ethos, Logos, and Perspective represents the first comprehensive study of late Byzantine court rhetorical praise as a general phenomenon surfacing in many types of rhetorical epideictic compositions dating from the fourteenth and the fifteenth centuries: panegyrics, encomia, city descriptions, encomiastic verses, or letters. The aim of this book is to reconstruct the two perspectives, idealism and pragmatism, that shaped authorial choices in matters of rhetorical style and composition. This study uncovers a little-known period in the history of Byzantine rhetoric. Proceeding from a nuanced understanding of the ancient concepts of ethos and logos, it analyzes the rhetoric of Byzantine praise in a modern theoretical framework. Unlike other previous studies of Byzantine rhetoric, the present research traces the structures and meanings that ultimately influenced the political attitudes and values circulating in the last century of Byzantine history. Another feature of this book is that it offers translations and discussions of important passages from the late Byzantine rhetoric, a corpus of texts that only recently has started to receive attention. This book will appeal to scholars, students, and all those interested in Byzantine literary culture (particularly in reference to moral and spiritual advice) and the techniques of Byzantine rhetoric. In addition, readers will also find informative approaches on the main authors and genres of late Byzantine rhetoric.
Ethos, Logos, and Perspective represents the first comprehensive study of late Byzantine court rhetorical praise as a general phenomenon surfacing in many types of rhetorical epideictic compositions dating from the fourteenth and the fifteenth centuries: panegyrics, encomia, city descriptions, encomiastic verses, or letters. The aim of this book is to reconstruct the two perspectives, idealism and pragmatism, that shaped authorial choices in matters of rhetorical style and composition. This study uncovers a little-known period in the history of Byzantine rhetoric. Proceeding from a nuanced understanding of the ancient concepts of ethos and logos, it analyzes the rhetoric of Byzantine praise in a modern theoretical framework. Unlike other previous studies of Byzantine rhetoric, the present research traces the structures and meanings that ultimately influenced the political attitudes and values circulating in the last century of Byzantine history. Another feature of this book is that it offers translations and discussions of important passages from the late Byzantine rhetoric, a corpus of texts that only recently has started to receive attention. This book is addressed to both a specialized audience who is interested in a new approach to Byzantine literary culture as well as to students who readers will become acquainted with and how various praise techniques and themes permeated other aspects of Byzantine literary culture like moral and spiritual advice. In addition, readers will also find informative approaches on the main authors and genres of late Byzantine rhetoric.
'Moral character, so to say, constitutes the most effective means of proof.' In ancient Greece, rhetoric was at the centre of public life. Many writers attempted to provide manuals to help improve debating skills, but it was not until Aristotle produced The Art of Rhetoric in the 4th century bc that the subject had a true masterpiece. As he considered the role of emotion, reason, and morality in speech, Aristotle created essential guidelines for argument and prose style that would influence writers for more than two millennia. Brilliantly explained and carefully reasoned, The Art of Rhetoric remains as relevant today as it was in the assemblies of ancient Athens.
Chapter by chapter, 'Deep Rhetoric' develops an understanding of rhetoric not only in its philosophical dimension but also as a means of guiding and conducting conflicts, achieving justice and understanding the human condition.
Provides unique reflections on the capability approach and its relevance to new human development policies and political liberalism.
Bestselling author and master communicator Charles Swindoll has been effectively speaking to others for over fifty years. In SAYING IT WELL: Touching Others With Your Words he shares his secrets on how to talk so people will listen. Filled with techniques, stories, and models that clearly explain the formulas for successful speaking, Swindoll teaches readers the foundational principles for how to communicate, from preparing for a speech, organizing thoughts, and filtering out the superfluous to overcoming fears, grabbing the listener's attention, and knowing how and when to stop. With humorous stories and inventive, practical tips, one of America's premier communicators shares decades of experience on how to speak with authority in every situation, persuade others to consider the reader's perspective, overcome the reader's fears of public speaking, and love others more effectively with the reader's words. He also shares his personal story and the journey to becoming a world-famous speaker.
Appeals in Modern Rhetoric: An Ordinary-Language Approach introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach that treats ethos, pathos, and logos as modes of appeal, M. Jimmie Killingsworth uses common, accessible language to explain the concept of the rhetorical appeal—meaning the use of language to plead and to please. The result is a practical and innovative guide to understanding how persuasion works that is suitable for graduate and undergraduate courses yet still addresses topics of current interest to specialists. Supplementing the volume are practical and theoretical approaches to the construction and analysis of rhetorical messages and brief and readable examples from popular culture, academic discourse, politics, and the verbal arts. Killingsworth draws on close readings of primary texts in the field, referencing theorists to clarify concepts, while he decodes many of the basic theoretical constructs common to an understanding of identification. Beginning with examples of the model of appeals in social criticism, popular film, and advertising, he covers in subsequent chapters appeals to time, place, the body, gender, and race. Additional chapters cover the use of common tropes and rhetorical narrative, and each chapter begins with definitions of key concepts.
Labels traditionally ascribed to women—mother, angel of the house, whore, or bitch—suggest character traits that do not encompass the complexities of women’s identities or empower women’s public speaking. Rethinking Ethos: A Feminist Ecological Approach to Rhetoric redefines the concept of ethos—classically thought of as character or credibility—as ecological and feminist, negotiated and renegotiated, and implicated in shifting power dynamics. Building on previous feminist and rhetorical scholarship, this essay collection presents a sustained discussion of the unique methods by which women’s ethos is constructed and transformed. Editors Kathleen J. Ryan, Nancy Myers, and Rebecca Jones identify three rhetorical maneuvers that characterize ethos in the feminist ecological imaginary: ethe as interruption/interrupting, ethe as advocacy/advocating, and ethe as relation/relating. Each section of the book explores one of these rhetorical maneuvers. An afterword gathers contributors’ thoughts on the collection’s potential impact and influence, possibilities for future scholarship, and the future of feminist rhetorical studies. With its rich mix of historical examples and contemporary case studies, Rethinking Ethos offers a range of new perspectives, including queer theory, transnational approaches, radical feminism, Chicana feminism, and indigenous points of view, from which to consider a feminist approach to ethos.
Responding to skeptics within higher education and critics without, James Crosswhite argues powerfully that the core of a college education should be learning to write a reasoned argument. A trained philosopher and director of a university-wide composition program, Crosswhite challenges his readers—teachers of writing and communication, philosophers, critical theorists, and educational administrators—to reestablish the traditional role of rhetoric in education. To those who have lost faith in the abilities of people to reach reasoned mutual agreements, and to others who have attacked the right-or-wrong model of formal logic, this book offers the reminder that the rhetorical tradition has always viewed argumentation as a dialogue, a response to changing situations, an exchange of persuading, listening, and understanding. Crosswhite’s aim is to give new purpose to writing instruction and to students’ writing, to reinvest both with the deep ethical interests of the rhetorical tradition. In laying out the elements of argumentation, for example, he shows that claiming, questioning, and giving reasons are not simple elements of formal logic, but communicative acts with complicated ethical features. Students must learn not only how to construct an argument, but the purposes, responsibilities, and consequences of engaging in one. Crosswhite supports his aims through a rhetorical reconstruction of reason, offering new interpretations of Plato and Aristotle and of the concepts of reflection and dialogue from early modernity through Hegel to Gadamer. And, in his conclusion, he ties these theoretical and historical underpinnings to current problems of higher education, the definition of the liberal arts, and, especially, the teaching of written communication.