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In this volume, Schwartzman evaluates the range of ethnographic research that has been conducted on organizations. She also examines such important topics as: the roles and methods utilized by organizational ethnographers; the problems and prospects for conducting fieldwork in organizations; and the role that everyday but often overlooked routines - like meetings and story telling - play in the production and reproduction of organizations, institutions and society.
Just as newspapers do not, typically, engage with the ordinary experiences of people′s daily lives, so organizational studies has also tended largely to ignore the humdrum, everyday experiences of people working in organizations. However, ethnographic approaches provide in-depth and up-close understandings of how the ′everyday-ness′ of work is organized and how, in turn, work itself organizes people and the societies they inhabit. Organizational Ethnography brings contributions from leading scholars in organizational studies that serve to unpack an ethnographic perspective on organizations and organizational research. The authors explore the particular problems faced by organizational ethnographers, including: - questions of gaining access to research sites within organizations; - the many styles of writing organizational ethnography; - the role of friendship relations in the field; - problems of distance and closeness; - the doing of at-home ethnography; - ethical issues; - standards for evaluating ethnographic work. This book is a vital resource for organizational scholars and students doing or writing ethnography in the fields of business and management, public administration, education, health care, social work, or any related field in which organizations play a role.
′This is an excellent resource for those interested in studying organizations in both formal and informal contexts′ - Choice Taking readers through the practical history of ethnography from its anthropological origins through to its use in a ever-widening variety of organizational, academic and business contexts, this book covers the whole research project process, starting with research design, and dealing with such practical issues as gaining access, note-taking, project management, analysing one′s data and negotiating an exit strategy. It is highly practical and incorporates a range of case studies, illustrating organisational ethnography at work. This book is an invaluable resource for anyone wanting to plan and conduct their own ethnographic, observational or participant observational research in an organizational context, whatever their level of experience and regardless of whether they are studying a business organization or other types of organization such as schools and hospitals.
Ethnography is at the heart of what researchers in management and organization studies do. This crucial book offers a robust and original overview of ‘doing’ organizational ethnography, guiding readers through the essential qualitative methods for the study of organizations.
In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders; reveals the essentially dynamic process of collaborative ethnography; shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.
With regular exercises, lists of key terms and points and self-evaluation checklists, Doing Ethnography systematically describes the various phases of an ethnographic inquiry and provides numerous examples, suggestions and advice for the novice ethnographer. Ethnography seeks to understand, describe and explain the symbolic world lying beneath the social action of groups, organizations and communities. This book clearly sets out the coordinates and foundations of this increasingly popular methodology. Giampietro Gobo discusses all the major issues, including the research design, access to the field, data collection, organisation and analysis, and communication of the results.
Businesses and other organizations are increasingly hiring anthropologists and other ethnographically-oriented social scientists as employees, consultants, and advisors. The nature of such work, as described in this volume, raises crucial questions about potential implications to disciplines of critical inquiry such as anthropology. In addressing these issues, the contributors explore how researchers encounter and engage sites of organizational practice in such roles as suppliers of consumer-insight for product design or marketing, or as advisors on work design or business and organizational strategies. The volume contributes to the emerging canon of corporate ethnography, appealing to practitioners who wish to advance their understanding of the practice of corporate ethnography and providing rich material to those interested in new applications of ethnographic work and the ongoing rethinking of the nature of ethnographic praxis.
This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding of a company or organization can help it benefit from a deeper understanding of the dynamic and interactive cultural contexts of its offerings. In doing so, he argues that such an approach can also enhance the strategic value of their work by helping them increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking, in order to broaden perspectives, challenge assumptions, and cross-pollinate ideas between differing viewpoints. Ethnographic Thinking is key reading for managers and strategists specifically wishing to tap-into the potential that ethnography offers, as well as those searching more broadly for new ways to innovate practice. It is essential reading for students of applied ethnography, and recommended for scholars too.
"This textbook explores practices, first-hand experiences and emerging ideas within organizational ethnography, providing a toolkit that prepares ethnographers for the uncertainties and realities of fieldworking. Students faced with the complexities of qualitative observational techniques and considerations, such as the scope of the research, the personal and professional intertwined life of the qualitative research or the decision of when to leave the field, will find the book an extremely useful, practical guide. A range of experiences from a variety of academics at different stages of their career, to highlight the differences in practices, approaches, and encounters, are presented. The themes of the individual chapters cover three main areas: aspects to consider and reflect on before undertaking an ethnography; the process and experiences of conducting ethnographic work; and considerations for after the fieldwork. Particular attention is given to appreciating the complexity and practicalities of ethnographic work, providing a more experience-driven text, and understanding perspectives from a range of different approaches to organisational ethnography. This book should be a recommended text for advanced undergraduate and postgraduate students studying research methods within Business and Management. It is particularly important for all students and academics undertaking qualitative research, particularly ethnography"--
Organisational Anthropology, newly published in paperback, is a pioneering analysis of doing ethnographic fieldwork in different types of complex organisations. The book focuses on the process of initiating contact, establishing rapport and gaining the trust of the organisation's members. The contributors work from the premise that doing fieldwork in an organisation shares essential characteristics with fieldwork in more 'classical' anthropological environments, but that it also poses some particular challenges to the ethnographer. These include the ideological or financial interests of the organisations, protection of resources and competition between organisations. Organisational Anthropology brings together and highlights crucial aspects of doing anthropology in contemporary complex settings, and will have wide appeal to students, researchers and academics in anthropology and organisation studies.