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Concepts of physics and cosmology, chemistry, biology and evolution, and Earth are all broken down into seven essential elements to make each accessible.
AIR IS NOT OXYGEN is a fun way to brush up on those essential science concepts you missed in school. (Admit it. You probably thought you had better things to do than study!) Clear, short chapters focus on mastering key concepts instead of memorizing facts. Dozens of optional hands-on activites make science come alive! (Feel free to kill it afterwards.) In a style described as “Dave Barry meets Bill Nye with a touch of the Mythbusters,” award-winning author, Bill Morelan, debunks common misconceptions about basic science. Based on both the National Science Content Standards and the Next Generation Science Standards, AIR IS NOT OXYGEN covers Life Science, Earth Science, Physical Science, and Science Methods.A fun, informative read, AIR IS NOT OXYGEN helps fill the gaps in your science education. (You'll never be humiliated by science geeks again!) Perfect for sharing, or as a handy basic reference tool. Makes a great book for kids, too.
Current thinking and research on consciousness and the brain.
This primer on essential scientific literacy gives readers the basics to understand themselves and the world around them, plus a glimpse of how much more science has to offer. Science tells us a good deal about who we are, where we come from, the nature of the universe, how our brains work, and much, much more. Unfortunately, most people are largely unaware of this treasure trove of information. As a result, we are more prone to do things like aim nuclear weapons at each other, inflate the meaning of cultural differences, lay waste to the land, poison and deplete the oceans, fill the sky with carbon, and generally make poor judgments that cause needless trouble. This book seeks to remedy this situation by providing scientific answers to the most basic yet important questions about existence. Following the standard six-question list used by journalists researching a news story, critical-thinking advocate Guy P. Harrison turns to science to answer the who, what, why, when, where and how of life on Earth. How old is our planet? Where did it come from and where is it located in the universe? What is everything made of? When did life begin? Who are we as a species and what connections do we share with other life forms? Why is human culture continuously plagued by war, disease, and crime? Harrison not only offers science's best current answers to these crucial questions but shows how all of this information fits together. Going well beyond the simplistic factoids readily available on any smartphone, he reveals the wider implications and deeper meanings inherent in the scientific worldview. Both entertaining and informative, this exciting tour of the cosmos and human nature will leave readers with an accurate, up-to-date view of realities small and large, near and far.
This book takes an integrated approach, using the principles of story structure to discuss every aspect of successful science writing, from the overall structure of a paper or proposal to individual sections, paragraphs, sentences, and words. It begins by building core arguments, analyzing why some stories are engaging and memorable while others are quickly forgotten, and proceeds to the elements of story structure, showing how the structures scientists and researchers use in papers and proposals fit into classical models. The book targets the internal structure of a paper, explaining how to write clear and professional sections, paragraphs, and sentences in a way that is clear and compelling.
Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of “speaking up,” how to deal with criticism, and the link between communications and leadership. The final chapter, ‘Leading the Way’ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.
“A richly detailed and critically penetrating overview . . . from the plucky adventures of Captain Video to the postmodern paradoxes of The X-Files and Lost.” —Rob Latham, coeditor of Science Fiction Studies Exploring such hits as The Twilight Zone, Star Trek, Battlestar Galactica, and Lost, among others, The Essential Science Fiction Television Reader illuminates the history, narrative approaches, and themes of the genre. The book discusses science fiction television from its early years, when shows attempted to recreate the allure of science fiction cinema, to its current status as a sophisticated genre with a popularity all its own. J. P. Telotte has assembled a wide-ranging volume rich in theoretical scholarship yet fully accessible to science fiction fans. The book supplies readers with valuable historical context, analyses of essential science fiction series, and an understanding of the key issues in science fiction television.
From the acclaimed author of The Pencil and To Engineer Is Human, The Essential Engineer is an eye-opening exploration of the ways in which science and engineering must work together to address our world’s most pressing issues, from dealing with climate change and the prevention of natural disasters to the development of efficient automobiles and the search for renewable energy sources. While the scientist may identify problems, it falls to the engineer to solve them. It is the inherent practicality of engineering, which takes into account structural, economic, environmental, and other factors that science often does not consider, that makes engineering vital to answering our most urgent concerns. Henry Petroski takes us inside the research, development, and debates surrounding the most critical challenges of our time, exploring the feasibility of biofuels, the progress of battery-operated cars, and the question of nuclear power. He gives us an in-depth investigation of the various options for renewable energy—among them solar, wind, tidal, and ethanol—explaining the benefits and risks of each. Will windmills soon populate our landscape the way they did in previous centuries? Will synthetic trees, said to be more efficient at absorbing harmful carbon dioxide than real trees, soon dot our prairies? Will we construct a “sunshade” in outer space to protect ourselves from dangerous rays? In many cases, the technology already exists. What’s needed is not so much invention as engineering. Just as the great achievements of centuries past—the steamship, the airplane, the moon landing—once seemed beyond reach, the solutions to the twenty-first century’s problems await only a similar coordination of science and engineering. Eloquently reasoned and written, The Essential Engineer identifies and illuminates these problems—and, above all, sets out a course for putting ideas into action.
When you’re a new parent, the miracle of life might not always feel so miraculous. Maybe your latest 2:00 a.m., 2:45 a.m., and 3:30 a.m. wake-up calls have left you wondering how “sleep like a baby” ever became a figure of speech—and what the options are for restoring your sanity. Or your child just left bite marks on someone, and you’re wondering how to handle it. First-time mom Tracy Cutchlow knows what you’re going through. In Zero to Five: 70 Essential Parenting Tips Based on Science (and What I’ve Learned So Far), she takes dozens of parenting tips based on scientific research and distills them into something you can easily digest during one of your two-minute-long breaks in the day. The pages are beautifully illustrated by award-winning photojournalist Betty Udesen. Combining the warmth of a best friend with a straightforward style, Tracy addresses questions such as: Should I talk to my pregnant belly / newborn? Is that going to feel weird? (Yes, and absolutely.) How do I help baby sleep well? (Start with the 45-minute rule.) How can I instill a love of learning in my child? (By using specific types of praise and criticism.) What will boost my child’s success in school? (Play that requires self-control, like make-believe.) My baby loves videos and cell-phone games. That’s cool, right? (If you play, too.) What tamps down temper tantrums? (Naming emotions out loud.) My sweet baby just hit a playmate / lied to me about un-potting the plant / talked back. Now what? (Choose one of three logical consequences.) How do I get through an entire day of this? (With help. Lots of help.) Who knew babies were so funny? (They are!) Whether you read the book front to back or skip around, Zero to Five will help you make the best of the tantrums (yours and baby’s), moments of pure joy, and other surprises along the totally-worth-it journey of parenting.
How can a potato be a battery? How quickly will a shark find you? What food should you take with you when climbing a mountain? The Really Useful Book of Secondary Science Experiments presents 101 exciting, ‘real-world’ science experiments that can be confidently carried out by any KS3 science teacher in a secondary school classroom. It offers a mix of classic experiments together with fresh ideas for investigations designed to engage students, help them see the relevance of science in their own lives and develop a passion for carrying out practical investigations. Covering biology, chemistry and physics topics, each investigation is structured as a problem-solving activity, asking engaging questions such as, ‘How can fingerprints help solve a crime?’, or ‘Can we build our own volcano?’ Background science knowledge is given for each experiment, together with learning objectives, a list of materials needed, safety and technical considerations, detailed method, ideas for data collection, advice on how to adapt the investigations for different groups of students, useful questions to ask the students and suggestions for homework. Additionally, there are ten ideas for science based projects that can be carried out over a longer period of time, utilising skills and knowledge that students will develop as they carrying out the different science investigations in the book. The Really Useful Book of Secondary Science Experiments will be an essential source of support and inspiration for all those teaching in the secondary school classroom, running science clubs and for parents looking to challenge and excite their children at home.