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"This volume explores the many unique motivations driving the rapid growth of the esports industry from a variety of perspectives and theoretical vantage points. Contributors examine the traditions, cultures, expectations, and rituals that factor into decisions to play and watch esports"--
Understanding Esports: An Introduction to the Global Phenomenon places professional Esports, a rapidly growing industry, in both the cultural and athletic landscape. This book explores how the rise of professional gaming has shaped—and been shaped by—media trends, interpersonal communication, and what it means to be classified as an athlete. Ryan Rogers has assembled contributors from a variety of backgrounds and experiences in order to provide a broad view of the history, experience, and impact of professional gaming. Scholars of media studies, communication, sports, and cultural studies will find this book especially useful.
Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. ​About the Author: Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.
Esports have rapidly expanded from a pastime undertaken by casual players to one of the largest segments of the entertainment industry, in which hundreds of millions of people play and compete daily. Esports Business Management With HKPropel Access is one of the first textbooks to present an all-encompassing look into the world of esports business, will teach both aspiring students and sports professionals about the business of this rapidly expanding industry. Written by esports executives, business experts, and esports educators—and endorsed by the International Esports Federation, Esports Research Network, and the United States Esports Federation—the textbook offers a comprehensive approach to the operational side of esports, supplemented by a striking full-color design and dynamic imagery that will bring concepts to life. The text begins with a basic overview of the industry, including various levels of esports, culture, and social issues. Next, readers will explore the interests and concerns of various tiers of stakeholders—from title publishers and event organizers to leagues, sponsors, fans, and more—and learn about governance at multiple levels, from the international level to college conferences. A full look at the marketing engine of esports examines sponsorship opportunities, esports events and venues, and communications at all levels, including broadcasting, analytics, and social media. The book addresses managerial and business issues associated with running an esports-related entity, including financial and legal concepts as well as team and player management. The text concludes by examining careers found in the various segments of the industry and looking at the future of esports. Throughout the text, Zoning sidebars provide real-world spotlights that bring the concepts to life. Student learning will be enhanced by the related online learning aids delivered through HKPropel, with student exercises and case studies that apply content to life, industry profiles, and a list of Internet resources for further learning. While similarities exist between the sports and esports environments, there are also significant differences in how the esports industry must operate to thrive. Esports Business Management is the foundational text for understanding and working in this exciting, fast-paced industry. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Prepare to be inspired by the story of Delane Parnell, the unlikeliest of CEOs now leading a gaming empire at the center of the booming, multibillion-dollar esports industry. Delane Parnell is not your typical tech entrepreneur. He was raised in a gang-riddled neighborhood on Detroit’s west side, bouncing between homes as his mother tried to make ends meet. Many of his closest friends and family members ended up in jail or dead. This makes it even more incredible that Delane became the 25-year-old founder and CEO of PlayVS, a Los Angeles company that is forever changing the gaming landscape in America. In 2018, esports— team-based competitive video gaming—became an officially sanctioned high school sport, meaning student gamers can now earn varsity letters just like their basketball and volleyball player peers. Delane’s startup is making that happen, providing the infrastructure that hosts the competitions, compiles the statistics, organizes playoff tournaments, and streams state championships for tens of thousands of students across the country. Ahead of the Game is a deeply reported narrative that tells the story of Delane, the motley group of underdogs and hustlers that helped build his several-hundred-million-dollar startup, and the previously overlooked students now participating in America’s growing esports phenomenon. It’s a tale of perseverance, courage, loyalty, race, family, tragedy, and believing you can overcome the odds—no matter how severely they’re stacked against you. Readers will also: Learn how the growing Esports industry is changing the lives of students across the country who were previously not engaged in the high school experience. Get a glimpse into a successful entrepreneur path unlike any other by following the story of how Delane Parnell created PlayVs in spite of the greatest of challenges. Be inspired that there is hope and opportunity available to people who go against conventional paths to realize their dreams. With a foreword by Sean "Diddy" Combs
This book constitutes the refereed proceedings of the First International Conference on Culture and Computing, C&C 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in July 2020. The conference was planned to be held in Copenhagen, Denmark, but had to change to a virtual conference mode due to the COVID-19 pandemic. From a total of 6326 submissions, a total of 1439 papers and 238 posters has been accepted for publication in the HCII 2020 proceedings. The 34 papers presented in this volume were organized in topical sections as follows: HCI and ethics in cultural contexts; interactive and immersive cultural heritage; and preservation of local cultures.
This entry in the BEA Electronic Media Research Series, born out of the April 2017 BEA Research Symposium, takes a look at video games, outlining the characteristics of them as cognitive, emotional, physical, and social demanding technologies, and introduces readers to current research on video games. The diverse array of contributors in this volume offer bleeding-edge perspectives on both current and emerging scholarship. The chapters here contain radical approaches that add to the literature on electronic media studies generally and video game studies specifically. By taking such a forward-looking approach, this volume aims to collect foundational writings for the future of gaming studies.
The Routledge Handbook of Esports offers the first fully comprehensive, interdisciplinary study of esports, one of the fastest growing sectors of the contemporary sports and entertainment industries. Global in coverage, the book emphasizes the multifaceted nature of esports and explores the most pressing issues defining the competitive video gaming landscape today. Featuring the work of 93 leading esports academics and industry specialists from around the world, and rigorously peer-reviewed, the book is structured around ten key themes: 1) Introduction to Esports, 2) Esports Research, 3) Esports Players, 4) Esports Business and Management, 5) Esports Media and Communication, 6) Esports Education, 7) Critical Concerns in Esports, 8) Global Esports Cultures, 9) Esports Future Directions, and 10) Key Terms Definitions. Examining the current state of esports, emerging areas of interest and the ongoing debates shaping the esports industry, each of the 62 chapters offers key highlights, an assessment of the latest research, practical esports examples and recommendations, and is complemented by enlightening case studies or industry interviews. For further academic and professional depth, chapters also include a guide to recommended additional resources. Explaining technical terms and gaming jargon in a user-friendly manner, and maintaining a balanced tone throughout, this handbook is essential reading for any student or researcher with an interest in esports, gaming, or sport studies, and for any practitioner or policy-maker working in the esports industry.
These proceedings represent the work of contributors to the 7th International Conference on Tourism Research (ICTR 2024), hosted by the Centre for Tourism Research in Africa at the Cape Town Hotel School, Cape Peninsula University of Technology, South Africa on 18-19 March 2024. The Conference Chair is Prof Rishi Balkaran and the Programme Chair is Dr Chris Hattingh, both from Cape Peninsula University of Technology (CPUT), South Africa. ICTR is a well-established event on the academic research calendar and now in its 7th year the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research. Today, more than ever, there is a need for research and scientific guidance as the tourist sector struggles to cope with the consequences of the Covid-19 pandemic, inflation, socio-political turbulences, climate change and disaster risk.