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Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s Rework, and Seth Godin’s Poke the Box.
An easy-to-use work of improving creativity fast suitable for individuals or as part of a group. Split into 30 units, this Crash Course in Creativity is designed to be manageable in spare time. The free CD-ROM contains additional techniques and exercises, together with interactive Web links.
In the enhanced digital edition of Innovation Engine, Stanford University professor and international bestselling author Tina Seelig shares her proven model for enhancing creativity—including 7 dynamic videos that demonstrate the model in action. Adapted from inGenius: A Crash Course on Creativity by international bestselling author Tina Seelig, Ph.D., Innovation Engine distills a dozen years of teaching creativity and entrepreneurship into an interactive guide that takes teaching creativity to another level. The book shows that creativity lies at the intersection of our internal world (knowledge, imagination, and attitude) and external environment (resources, habitats, and culture). By understanding how these factors fit together and influence one another, Innovation Engine gives us the tools to jump-start our creative process and reveals one of the great truths about ideas—that it costs nothing to generate amazing ideas, and yet the results have the potential to be priceless.
This book discusses about 30 real life problems and comes up with high level solution for each of the problem. Few creativity exercises are also provided for the readers to try out. This book aims to serve as a crash course for creativity. It will increase creative confidence in readers. Some of the ideas mentioned can be converted in to multi-million dollar products/services. Readers should be able to identify new problems and solution for those problems by using this "Idea Factory".
International bestselling author and Stanford University professor Tina Seelig adapts her wildly popular creativity course to a practical guide on how to put your best ideas into action. For the past fifteen years, Professor Tina Seelig has taught her Stanford students how to creatively unleash their unique entrepreneurial spirits. In Creativity Rules, she shares this wisdom, offering inspiration and guidance to transform ideas into reality. Readers will learn how to work through the four steps of The Invention Cycle: Imagination (envisioning things that do not yet exist), Creativity (applying your imagination to address a challenge), Innovation (applying creativity to generate unique solutions), and Entrepreneurship (applying innovation, to bring ideas to fruition, where our ideas then gain the power to inspire the imaginations of others). Using each step to build upon the last, you can create something much complex, interesting, and powerful. Creativity Rules provides the essential knowledge to take a compelling idea and transform it into something extraordinary.
"Do you often find yourself saying, 'creativity is not my cup of tea'? Well, due to this misplaced belief, you are losing a lot of opportunities to accelerate your success. Creativity is a powerful tool that can get you 10x results. Creativity is a skill and, like any other skill, can be learned by practicing it right. Ideas on demand will show you how to rewire your brain, become an idea machine, 10x your impact, and achieve your aspirations." --back cover.
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.