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Comprender las tácticas que se utilizan para influir en la opinión pública es vital en el entorno político actual. "Push Poll" ofrece una mirada profunda a las técnicas de sondeo engañosas, mostrando cómo manipulan las percepciones y dan forma a los resultados electorales. Como parte de la serie "Ciencia política", este libro ofrece conocimientos esenciales sobre las dimensiones éticas y estratégicas de las encuestas. 1: Push Poll – Examine los orígenes, la metodología y la ética detrás de las encuestas push, una herramienta utilizada para influir en el comportamiento de los votantes. 2: Opinion Survey – Diferenciar entre encuestas push y encuestas de opinión legítimas en la estrategia política. 3: Negative Campaigning – Vea cómo las encuestas push y las campañas negativas afectan las decisiones de los votantes. 4: Whispering Campaign – Aprenda cómo la información sutil y no verificada cambia la opinión pública. 5: Bradley Effect – Analice el efecto Bradley y su influencia en el comportamiento de los votantes y la precisión de las encuestas. 6: Patrick Caddell – Comprenda el papel de Patrick Caddell en la configuración de las estrategias modernas de encuestas push. 7: Informes Rasmussen: revise las controversias en torno a los Informes Rasmussen en las encuestas políticas. 8: Douglas Schoen: investigue el enfoque de las encuestas de Douglas Schoen y su conexión con las encuestas push. 9: Encuestas de políticas públicas: explore el papel de las encuestas de políticas públicas y el posible uso indebido de las encuestas push. 10: Robert Cahaly: evalúe el uso controvertido de las técnicas de encuestas push por parte de Robert Cahaly. 11: Encuesta de paja: distinga entre encuestas de paja y encuestas push para medir la opinión pública. 12: Encuesta de salida: comprenda cómo se pueden explotar las encuestas de salida para obtener una ventaja estratégica. 13: FiveThirtyEight: examine el enfoque de FiveThirtyEight para los datos de las encuestas y las impugnaciones de las encuestas push. 14: Elección del distrito 12 del Congreso de California de 1946: analice cómo las encuestas push influyeron en esta elección histórica. 15: Encuestas para las elecciones presidenciales de EE. UU.: revise cómo las encuestas push afectan las elecciones presidenciales. 16: Encuestas de opinión para las elecciones generales del Reino Unido de 2017: investigue el papel de las encuestas en las elecciones del Reino Unido de 2017 y sus conexiones con las encuestas push. 17: Campaña presidencial de Bobby Jindal de 2016: explore el papel de las encuestas push en la campaña de Jindal de 2016. 18: Encuestas de opinión para el referéndum de la UE del Reino Unido: comprenda las prácticas de encuestas en el Brexit y el impacto de las encuestas push. 19: Segmentos de votantes en las encuestas políticas: aprenda cómo las encuestas push se dirigen a los grupos demográficos de los votantes. 20: Centro de investigación política de la Universidad de Suffolk: descubra la influencia del centro en las encuestas políticas y las encuestas push. 21: Tony Fabrizio: examine el uso controvertido de las encuestas push por parte de Tony Fabrizio en las campañas políticas. Más que un simple libro, Push Poll explora críticamente cómo las encuestas manipulan el panorama político y ofrece valiosas perspectivas sobre el uso ético y estratégico de las encuestas en la política moderna.
"The book itself is a diagram of clarification, containing hundreds of examples of work by those who favor the communication of information over style and academic postulation—and those who don't. Many blurbs such as this are written without a thorough reading of the book. Not so in this case. I read it and love it. I suggest you do the same." —Richard Saul Wurman "This handsome, clearly organized book is itself a prime example of the effective presentation of complex visual information." —eg magazine "It is a dream book, we were waiting for...on the field of information. On top of the incredible amount of presented knowledge this is also a beautifully designed piece, very easy to follow..." —Krzysztof Lenk, author of Mapping Websites: Digital Media Design "Making complicated information understandable is becoming the crucial task facing designers in the 21st century. With Designing Information, Joel Katz has created what will surely be an indispensable textbook on the subject." —Michael Bierut "Having had the pleasure of a sneak preview, I can only say that this is a magnificent achievement: a combination of intelligent text, fascinating insights and - oh yes - graphics. Congratulations to Joel." —Judith Harris, author of Pompeii Awakened: A Story of Rediscovery Designing Information shows designers in all fields - from user-interface design to architecture and engineering - how to design complex data and information for meaning, relevance, and clarity. Written by a worldwide authority on the visualization of complex information, this full-color, heavily illustrated guide provides real-life problems and examples as well as hypothetical and historical examples, demonstrating the conceptual and pragmatic aspects of human factors-driven information design. Both successful and failed design examples are included to help readers understand the principles under discussion.
Twenty-four linguists analyze natural and social differences in language form, use, and attitudes.
Fifth Edition. For the sixth presidential election running, Michael W. Traugott and Paul J. Lavrakas team up to give voters everything they need to know about election polls. When it comes to polls, the stakes are high, which is why this edition has been revised to incorporate information on the latest technologies used for data collection and data analysis. In straightforward language, the authors answer questions such as: - How do political candidates and organizations use poll data? - How do news organizations collect and report poll data? - Why do pollsters use samples? - How do media organizations analyze polls? They also examine common problems and complaints about polls, such as the increasing use of "push polls"-a political telemarketing technique-and polls conducted on the Internet that attract a large number of respondents who may not be representative of the general public.
Using recent research on Ecuador, this book discusses a social accounting matrix (SAM)-based model for simulating the effects of basic needs policies on various socio-economic groups. Specific parameter choice and specification of relationships allow the general equilibrium model to capture rigidities and occurrences of non-perfect commodity and factor markets. Basic needs satisfaction is described as an ``output'' resulting from income formation and expenditure, and dynamically linked to the structural processes of household and socio-economic group formation, formation of the labour force and wealth, and labour productivity. Simulations concentrate on the effects of various expenditure, indirect tax and redistributive policies on incomes and basic needs satisfaction.
This book is divided into three parts. Part 1 provides a general background for what follows; it includes both a discussion of the substantive importance of dynamic analyses is sociology and a review of models and methods previously used by sociologists interested in the empirical study of social dynamics. Part 2 contains eight chapters on models and methods for analyzing change in qualitative outcomes; it concentrates mainly on methods based on analyses of event-history data. Part 3 contains six chapters on comparable models and methods for analyzing change in quantitative outcomes; it focuses primarily on methods based on analysis of panel data. Key Features * Clarifies and develops models and methods for causal analysis of dynamic social processes * Formulates continuous-time models of change in both quantitative and qualitative outcomes * Develops suitable methods for estimating these models from the kinds of data commonly available to sociologists * Develops a stochastic framework for analyzing both qualitative and quantitative outcomes * Alters the way that sociologists think about the empirical study of social change processes
While the statisticians are trying to knock a few tenths off the statistical error, says Mr. Payne, errors of tens of percents occur because of bad question wording. Mr. Payne's shrewd critique of the problems of asking questions reveals much about the nature of language and words, and a good deal about the public who must answer the poller's questions. For public opinion pollers, census takers, advertising copywriters, and survey makers of all kinds this book will be a tool for the achievement of more reliable results. Originally published in 1951. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. Herbert F. Weisberg's handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys—from measurement and nonresponse error to coverage and sampling error. Each chapter is built on theoretical elements drawn from specific disciplines, such as social psychology and statistics, and follows through with detailed treatments of the specific types of error and their potential solutions. Throughout, Weisberg is attentive to survey constraints, including time and ethical considerations, as well as controversies within the field and the effects of new technology on the survey process—from Internet surveys to those completed by phone, by mail, and in person. Practitioners and students will find this comprehensive guide particularly useful now that survey research has assumed a primary place in both public and academic circles.