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I believe that 'emotion' is where it's at' Tom Peters For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it. In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors.
Philip Kotler hailed the original edition of Emotionomics "as a revelation." Other business thought leaders like Seth Godin, Paco Underhill, Jeffrey Gitomer, Faith Popcorn, Scott Bedbury, Richard Boyatzis, B. Joseph Pine II, Marti Barletta, and Daniel Pink also offered their endorsements. Now some 15 years later, Dan Hill is back with a fully-revised and updated edition of his instant classic. Hear from the guy who followed the lead of Daniel Goleman by bringing the value of practicing emotional intelligence (EQ) clearly into focus across a wide range of business applications, from branding to innovation, advertising, sales, leadership, and management, plus both the customer (CX) and employee experience (EX). Pity the poor CEO who erroneously claimed: "I don't do feelings. I leave them to Barry Manilow." In truth, there are only two main currencies, dollars and emotions, and nobody is immune from the scientifically-validated reality that feelings play a central role in people's largely intuitive behavior. It's no wonder that empathy and ethics are front-and-center as a new era of consumers and workers consider which companies they want to do business with today.
'I believe that 'emotion' is where it's at' Tom Peters For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it. In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors.
For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emotional connections in this age of commoditization, emotions are now front-and-center. Emotionomics opens this long locked door and shows the importance of leveraging emotions in business.
Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.
This book provides an introduction to the Human Centred Design of autonomous vehicles for professionals and students. While rapid progress is being made in the field of autonomous road vehicles the majority of actions and the research address the technical challenges, with little attention to the physical, perceptual, cognitive and emotional needs of humans. This book fills a gap in the knowledge by providing an easily understandable introduction to the needs and desires of people in relation to autonomous vehicles. The book is "human centred design" led, adding an important human perspective to the primarily technology-driven debates about autonomous vehicles. It combines knowledge from fields ranging from linguistics to electrical engineering to provide a holistic, multidisciplinary overview of the issues affecting the interactions between autonomous vehicles and people. It emphasises the constraints and requirements that a human centred perspective necessitates, giving balanced information about the potential conflicts between technical and human factors. The book provides a helpful introduction to the field of design ethics, to enhance the reader’s awareness and understanding of the multiple ethical issues involved in autonomous vehicle design. Written as an accessible guide for design practitioners and students, this will be a key read for those interested in the psychological, sociological and ethical factors involved in automotive design, human centred design, industrial design and technology.
“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of fol­lowers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising cam­paign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people inter­act mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
Knowledge translation is a relatively new research topic originating in fields of health sciences and economic development. It is of great interest to knowledge management researchers and practitioners.