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The information and digital age is shaped by a small number of multinational enterprises from a limited number of countries. This volume covers the latest insight from the International Business discipline on prevailing trends in business model evolution. It also discusses critical issues of regulation in the new information and digital space.
Archiving has become an increasingly complex process. The challenge is no longer how to store the data but how to store it intelligently, in order to exploit it over time, while maintaining its integrity and authenticity. Digital technologies bring about major transformations, not only in terms of the types of documents that are transferred to and stored in archives, in the behaviors and practices of the humanities and social sciences (digital humanities), but also in terms of the volume of data and the technological capacity for managing and preserving archives (Big Data). Archives in The Digital Age focuses on the impact of these various digital transformations on archives, and examines how the right to memory and the information of future generations is confronted with the right to be forgotten; a digital prerogative that guarantees individuals their private lives and freedoms.
This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.