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Because insights can be viewed as fragments of knowledge collected through experience and education, they are not easily communicated to organizational leaders. Successful organizational leaders make use of different strategies to effectively communicate insights at various levels and types of organizations, from both academic and perspectives. Synthesizing creative, critical, and existential insights across analytics, communication, and management provides an intersection to address a need for an edited collection of original research in this area. Effective Strategies for Communicating Insights in Business is an essential reference book that provides relevant theoretical frameworks, critical and creative insights, and the latest empirical research findings in communication approaches within organizations. Covering topics that include knowledge transfer, data visualization, and decision making, the book seeks to inspire the understanding of effective strategies for improving organizational performance through improved utilization of insights in different types of work communities, environments, and contexts. The target audience of this book is composed of executives and managers, as well as professionals, academicians, students, and researchers working in the field of analytics, business, communication, and knowledge management across various disciplines, for example, decision science, organizational behavior, political science, communication sciences, administrative sciences, and management.
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A historic shift is occurring in the nature of management. Until recently, bosses could simply use the power of their positions to direct and order their subordinates. However, in today's workplace, which is significantly different from the remarkably homogenous and traditional business environment of just two decades ago, the approach of command authority no longer works effectively. Winning 'em Over chronicles a revolution. We are witnessing an ancient model of managing built around command and hierarchy give way to a new model built around persuasion and teamwork. Jay Conger demonstrates to managers on all levels how to thrive in the wake of this momentous transformation. Today we work in an environment where people don't just ask "What should I do?" but "Why should I do it?" To successfully answer this "why" question is to persuade. Yet many businesspeople misunderstand and still more make little use of persuasion. The problem? Persuasion is widely perceived as a skill reserved for selling products and closing deals. But in reality, good managers are persuading all day long. As Conger explains with insight and conviction, today's most effective managers are influencing others through constructive forms of persuasion -- and their employees give them levels of commitment and motivation that the managers of the last generation could only dream of. Conger illustrates how three important forces -- new generations of managers and executives, cross-functional teams, and unprecedented access to information that was once the privilege of the most senior levels of management -- are undermining the old Age of Command and ushering in the new Age of Persuasion. He exposes the most commonly held myths about the art of persuasion and shows how to influence others productively, without manipulation. Most important, he outlines the four crucial components of effective managing by persuasion: building one's credibility, finding common ground so that others have a stake in one's ideas, finding compelling positions and evidence, and emotionally connecting with coworkers so that solutions resonate with them on a personal level. In Winning 'em Over, Conger explains how to implement a management style that will succeed in what is becoming a fundamentally and radically different business environment, and he provides readers with all of the new tools they will need to become effective, constructive persuaders.
With the rise of a knowledge-based economy a change in the approach to the role of employees has come. This emphasised the pivotal role of human capital in business success, leading to a "war for talent," compelling organisations to enhance efforts to attract top talent. Employer branding has thus grown in significance. Initially rooted in human resources management, employer branding now incorporates interdisciplinary approaches combining brand, image, reputation and its impact on competitive advantage and strategic goals. Employers are increasingly viewing employer branding as crucial for attracting talent. Marked by a talent shortage, the IT industry is emblematic of employer branding’s importance as it faces unique challenges, which include the lengthy and costly process of training IT professionals and the globalised labour market driven by remote work. The COVID-19 pandemic further reshaped labour market dynamics, intensifying the need for effective employer branding. Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective focuses on both theoretical analyses and practical tools for effective employer branding. The book proposes an interdisciplinary approach in a strategic context, addressing employer branding’s role in competitive advantage. The book: Reviews definitions and models of employer branding Identifies interdisciplinary areas supporting employer branding strategies Presents a model for a strategic approach to employer branding Analyses in global terms the IT sector in Poland as a case Provides practices, recommendations and tools for employer branding The book’s highlight is a proprietary employer branding model for the IT industry. Bridging theory and practice, this model offers valuable insights for international stakeholders, enriching academic literature and supporting strategic employer branding implementation. This book is a contemporary guide for researchers, practitioners and students on how to develop robust employer branding strategies.
Different organizational instruments have been developed and adapted with proven reliability and validity to measure organizational attitudes, beliefs, and behaviors. These new data collection instruments can be used in organizational management and leadership, including human research development. This technology will enhance data collection, reliability, and accurately assess management and leadership for improved organizational outcomes. Now that this new style of data collection and measurement has entered the workplace, it is essential to understand both the benefits and challenges of these newly developed instruments as well as looking at how they are used, where they are implemented, and how the technology itself functions. The Handbook of Research on Advancements in Organizational Data Collection and Measurements: Strategies for Addressing Attitudes, Beliefs, and Behaviors includes a collection of 15 newly developed organizational instruments with proven reliability and validity meant to measure organizational attitudes, beliefs, and behaviors. Additionally, chapters will address methodological issues related to scale development and use as well as specific technologies used, such as the use of machine learning in future performance assessment. This book is ideal for faculty, consultants, and managers, along with practitioners, stakeholders, researchers, academicians, and students interested in advancing the theoretical understanding and the practical application of using newly developed instruments for addressing organizational attitudes, beliefs, and behaviors.
Intrapersonal communication has been considered and studied less in comparison to general communication and other related topics. Moreover, intrapersonal communication is usually mentioned in the context of studying other topics, as opposed to being studied singularly. To fully understand the complexity and potential uses of this field of study, intrapersonal communication must be researched further. A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves focuses on the concept of intrapersonal communication, discusses how and why we communicate with ourselves, and considers how scholars can help humans improve and harness intrapersonal communication in fields such as artificial intelligence. The book also makes a forceful case for the importance and potential utility of intrapersonal communication. Covering topics such as language, sociology, and cognitive science, this reference work is ideal for sociologists, psychologists, industry professionals, academicians, scholars, researchers, practitioners, instructors, and students.
In recent years, employee health and well-being have been of increasing importance to companies as they attempt to move toward more sustainable business models and futures. Taking health into account in business policies helps ensure sustainable production systems. The role of ergonomics in companies can contribute to creating a more sustainable work environment, which accelerates the performance of the organization and promotes professional development, impacting the health and well-being of workers in a broad and positive way. Ergonomics and Business Policies for the Promotion of Well-Being in the Workplace presents the new trends in sustainable work through the analysis and application of methods to evaluate and improve the interaction of human beings with their work, their work area, and their environment. Covering topics such as mental health and organizational environments, this publication is ideal for academics, researchers, industry professionals, policymakers, business owners, instructors, and students.
In today's hyper-competitive business landscape, understanding and engaging consumers is more challenging than ever. Traditional marketing approaches often need to catch up in decoding the complexities of consumer behavior, leading to ineffective strategies and missed opportunities. This gap between businesses and consumers can result in stagnant sales, limited market reach, and reduced profitability. To bridge this divide, Sensible Selling Through Sensory Neuromarketing offers a comprehensive solution rooted in neuromarketing and sensory marketing principles. The book, designed for researchers, academicians, marketers, and policymakers, offers a roadmap to navigate the evolving marketing landscape. From tools and strategies for sensory marketing to ethical considerations and case studies, this comprehensive guide equips readers with the knowledge and skills needed to succeed in today's dynamic market.
Given users’ heavy reliance of modern communication technologies such as mobile and tablet devices, laptops, computers, and social media networks, workplace cyberbullying and online harassment have become escalating problems around the world. Organizations of all sizes and sectors (public and private) may encounter workplace cyberbullying within and outside the boundaries of physical offices. Workplace cyberbullying affects the entire company, as victims suffer from psychological trauma and mental health issues that can lead to anxiety and depression, which, in turn, can cause absenteeism, job turnover, and retaliation. Thus, businesses must develop effective strategies to prevent and resolve such issues from becoming too large to manage. The Handbook of Research on Cyberbullying and Online Harassment in the Workplace provides in-depth research that explores the theoretical and practical measures of managing bullying behaviors within an organization as well as the intervention strategies that should be employed. The book takes a look at bullying behavior across a variety of industries, including government and educational institutions, and examines social and legislative issues, policies and legal cases, the impact of online harassment and disruption of business processes and organizational culture, and prevention techniques. Featuring coverage on a broad range of topics such as sexual abuse and trolling, this book is ideally designed for business managers and executives, human resource managers, practitioners, policymakers, academicians, researchers, and students.