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This textbook shows what makes the Internet new and different, the techniques that work and those which don't, and how the Internet is creating value for customers and profits for companies.
This practical question and answer guide provides all the information business people need to know about e-commerce. It explains what it's all about, which technology is used, how to create and market a successful Web site, and how to incorporate e-commerce into an overall business strategy.
The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results focused on the progress of E-Commerce, E-Business a
Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc. I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'. I'd recommend this book for anyone interested in digital marketing." Adam Butchart, Digital Marketing student Blurb: We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space. This book brings you: 22 Chapters Updated content throughout All new case studies $480 of vouchers* Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. "Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success." - Rob Stokes (Founder and Group CEO, Quirk) In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.
How to win in the world's largest retail market. China is the largest e-commerce market in the world and the most digital of the major economies. At the same time, many international brands are intimidated by the China market given their lack of familiarity and the significant cultural and language differences. The Smart Business Guide helps bridge this gap by providing a how-to approach to the China e-commerce ecosystem. E-commerce provides a powerful tool for brands to reach consumers and offers the predictability and statistical feedback that dramatically reduces the costs of a brand to enter the China market. A quick, punchy read, The Smart Business Guide is a useful book for consumer brands, retailers, and entrepreneurs. It covers critical areas such as: -- How any brand can be a pure-play e-commerce brand in China -- How Chinese consumers are different from U.S. consumers -- The main platforms and social media channels -- Case studies of success and failure in China -- How to deal with market entry challenges, trademark registration, and product approval -- How to compete and win in the most challenging--and most promising--retail market in the world
This book provides an understanding of e-commerce by deconstructing it into its main constituents and explaining how they fit together. The objective is to introduce some consistency to the often contradictory views about e-commerce, bringing together different academic and management theories and frameworks into a coherent whole. It is written with a European perspective with examples that are drawn from around the globe, consistent with the nature of e-commerce. Visit the companion website This textbook gives an overview of e-commerce, relevant issues and frameworks. It looks at the foundations on which e-commerce is built - the technology. Managers and students of management must have an understanding of the infrastructure and inextricable linkages between processes and technology in a 21st century business. It is no longer acceptable or good business practice for technology to be the sole responsibility of IT departments. The book then goes on to examine businesses that have been built on these technology foundations. It explains the concept of the business model, the `dot com′ phenomenon and frameworks that have emerged as a result. It also outlines the legal and ethical implications for an e-business. It outlines the academic debate about the impact of e-commerce on economics and management thinking. It concludes with a glance to the future, exploring the potential new wave of technology. This textbook will be essential for undergraduate and post graduate students. It is a user-friendly text with case studies, and learning objectives to guide the student and lecturers. A companion website will accompany the text including cases, student activities, PowerPoint slides, notes and articles in support of the book. It will also give lecturers direct access to the author. It will provide students with the skills to be able to converse knowledgeably with IT managers and be able to ask the right questions in order to make a decision about IT.
Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.
A Quick Read Into The World of E-commerce This book has lots of actionable information on how to make money online with ecommerce. The world is increasingly becoming tech driven. Think about it; you (or someone you know) have probably purchased something online. By so doing, you are probably among the over 40% of internet users (over 1 billion people) who have purchased something online via mobile, desktop, tablet or other devices. If you think about it from a business perspective, this means there is a huge potential to make money if you are a seller (1 billion potential customers!) and. But how can you go about it? How can you get a share of the over a share of over US$1.2 trillion that's transacted online every single year? Well, this book will show you exactly how to go about it. Whether you want to set up a C2C (customer to customer) business, a B2C (business to customer) business, or a B2B (business to business) business, it is important to build a solid understanding of the concept of ecommerce so that you start off with a strong understanding of the ins and outs of ecommerce. This book will show you everything you need to know about ecommerce to ensure you know what works, what doesn't and how to be the best at what you do. Here Is A Preview Of What You'll Learn... Understanding E-commerce How To Get Started Decide What To Sell Prepare A Business Plan Things You Must Look Out For When Starting E-commerce Business Working Through The Red Tape Creating Your Site List Your Products Where The Rubber Meets The Road: Marketing Your E-commerce Store How Do You Build An E-commerce Business Where You Sell Your Own Product With Zero Money? Much, much more! Download your copy today and begin your Journey To Financial Freedom! Tags: Money, business, passive income, financial Freedom, elon musk, Tony robbins, internet, making money online, online business, Growth, Entrepreneur book, Entrepreneur mindset
About the Book: Foreword by Bryan Eisenberg In Ecom Hell, Shirley Tan wants to share what she learned in ecommerce to make sure you can avoid getting burned! Shirley Tan started her ecommerce business on a shoe string budget and sold it to a NASDAQ traded corporation. How? She developed systems and efficiencies that made her business hugely profitable and a prime acquisition target. She shares the lessons she learned in this book Ecom Hell is aimed at entrepreneurs building ecommerce business, adventurers who are considering an ecommerce adventure, technically savvy executives who want to get an insiders' guide, information technology professionals who want to benchmark their ecommerce business practice and anyone who has an interest in getting a good grasp of what really goes on in an e-commerce business. The book is filled with tips and checklists on what it really takes to start, run and grow your business and it'll soon become a go-to guide for managers and staff! Here is some of what you'll get from Ecom Hell:* Identifies what areas in ecommerce you should FOCUS on so you maximize your revenues and growth.* The 7 category metrics that drive EVERY ecommerce business and how to measure them so you win.* The 10 BIG mistakes most ecommerce entrepreneur makes and how to avoid them so you can improve your chances of success in ecommerce.* Easy steps to picking niche markets like winning racehorses so you know the winners from the dogs.* Detailed check list on what to look for in an ecommerce platform.* 11 tips on how you can increase your website conversions. Are you flirting with the idea of your own ecommerce business? Shirley's Ecom Hell takes you through the nitty-gritty of running an ecommerce business. It is a behind-the-scenes look at what can make or break your ecommerce business. Ecom Hell walks you through:* How to get started on a shoestring budget so you'll have plenty of resources available to fund your growth.* How to "cherry pick" your competitors so you ALWAYS win in a head to head contest.* How to buy an existing ecommerce business so you can avoid the "slow start."* How to sell your business so you can retire and have financial security. Shirley fields frequent questions about the title of her book. Why Ecom Hell? She says, "I believe business success is a combination of strategic planning and excellent execution, helped often by a heavy dose of optimism. I understand the value of optimism as it carries many an entrepreneur through a rough day or two. However, I also believe is anticipating worst case scenarios to avoid them at all costs. This is the impetus behind Ecom Hell: I'll help you face the pitfalls that can be part of ecommerce business building; and give you the best practices to use to navigate your way around these potentially hellish situations. Ecom Hell is going to help you build your own ecom heaven!" "Shirley is an incredible entrepreneur that experienced hands on every aspect it takes to make an ecommerce business successful. Regardless of the stage of your ecommerce business, Shirley provides excellent foresight into how to make it to the next level."-Jennifer Fallon, CEO, The Aspen Brands Company, KateAspen.com & BabyAspen.com "Shirley Tan is the real deal. As an inquisitive entrepreneur, she always asks all the right questions, and now she is sharing all the right answers for creating a successful ecommerce business. Her book is detailed, insightful, and comprehensive, and will become a must-have for all E-com business owners. Not only has she done it herself, but she knows how to identify and document the things that helped her become successful. Sharing this wealth of knowledge is only part of what makes her not only a great author, but a great person as well."-Todd Malicoat, SEO, Faculty Market Motive.com