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Freud outlines two types of conflict; that between drives and reality; and that between the drives themselves. Adrian Johnston identifies a third; the conflict embedded within each and every drive.
Irvine looks at what modern science can tell about desire--what happens in the brain when one desires something and how animals evolved particular desires. He suggests that people who can convince themselves to want what they already have dramatically enhance their happiness.
Since the Asian financial crisis of the late 1990s, Indonesia has undergone a radical program of administrative decentralization and neoliberal reforms. In Methods of Desire, author Aurora Donzelli explores these changes through an innovative perspective—one that locates the production of neoliberalism in novel patterns of language use and new styles of affect display. Building on almost two decades of fieldwork, Donzelli describes how the growing influence of transnational lending agencies is transforming the ways in which people desire and voice their expectations, intentions, and entitlements within the emergent participatory democracy and restructuring of Indonesia’s political economy. She argues that a largely overlooked aspect of the Era Reformasi concerns the transition from a moral regime centered on the expectation that desires should remain hidden to a new emphasis on the public expression of individuals’ aspirations. The book examines how the large-scale institutional transformations that followed the collapse of the Suharto regime have impacted people’s lives and imaginations in the relatively remote and primarily rural Toraja highlands of Sulawesi. A novel concept of the individual as a bundle of audible and measurable desires has emerged, one that contrasts with the deep-rooted reticence toward the expression of personal preferences. The spreading of foreign discursive genres such as customer satisfaction surveys, training sessions, electoral mission statements, and fundraising auctions, and the diffusion of new textual artifacts such as checklists, flowcharts, and workflow diagrams are producing forms of citizenship, political participation, and moral agency that contrast with the longstanding epistemologies of secrecy typical of local styles of knowledge and power. Donzelli’s long-term ethnographic study examines how these foreign protocols are being received, absorbed, and readapted in a peripheral community of the Indonesian archipelago. Combining a telescopic perspective on our contemporary moment with a microscopic analysis of conversational practices, the author argues that the managerial forms of political rationality and the entrepreneurial morality underwriting neoliberal apparatuses proliferate through the working of small cogs, that is, acts of speech. By examining these concrete communicative exchanges, she sheds light on both the coherence and inconsistency underlying the worldwide diffusion of market logic to all domains of life.
A married person falls deeply in love with someone else. A man of average income feels he cannot be truly happy unless he owns an expensive luxury car. A dieter has an irresistible craving for ice cream. Desires often come to us unbidden and unwanted, and they can have a dramatic impact, sometimes changing the course of our lives. In On Desire, William B. Irvine takes us on a wide-ranging tour of our impulses, wants, and needs, showing us where these feelings come from and how we can try to rein them in. Spicing his account with engaging observations by writers like Seneca, Tolstoy, and Freud, Irvine considers the teachings of Buddhists, Hindus, the Amish, Shakers, and Catholic saints, as well as those of ancient Greek and Roman and modern European philosophers. Irvine also looks at what modern science can tell us about desire--such as what happens in the brain when we desire something and how animals evolved particular desires--and he advances a new theory about how desire itself evolved. Irvine also suggests that at the same time that we gained the ability to desire, we were "programmed" to find some things more desirable than others. Irvine concludes that the best way to attain lasting happiness is not to change the world around us or our place in it, but to change ourselves. If we can convince ourselves to want what we already have, we can dramatically enhance our happiness. Brimming with wisdom and practical advice, On Desire offers a thoughtful approach to controlling unwanted passions and attaining a more meaningful life.
The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.
The quality of drive provides the momentum for a person to dream and achieve, creating a unique, independent life. Without it, a person is like a rudderless boat, drifting around a flat lake. In Drive, nationally renowned educator Dr. Janine Caffrey shows how to inspire your children and develop this vital characteristic. How do I get my child excited about learning? To enroll in a good college? To move out of the house? To create his own life? Designed to assist parents, educators, and counselors to get kids of all ages off the couch and into the world, Drive outlines nine specific steps proven to beat boredom and foster self-motivation and resourcefulness. Filled with quizzes, anecdotes, and practical strategies, Drive helps parents turn “Generation Me” into “Generation Move.”
These previously unpublished essays present the newest developments in the thought of philosophers working on action and its explanation, focusing on a wide range of interlocking issues relating to agency, deliberation, motivation, mental causation, teleology, interpretive explanation and the ontology of actions and their reasons.
A study of aggression from the renowned social psychologist and New York Times–bestselling author of The Art of Loving and Escape from Freedom. Throughout history, humans have shown an incredible talent for destruction as well as creation. Aggression has driven us to great heights and brutal lows. In The Anatomy of Human Destructiveness, renowned social psychologist Erich Fromm discusses the differences between forms of aggression typical for animals and two very specific forms of destructiveness that can only be found in human beings: sadism and necrophilic destructiveness. His case studies span zoo animals, necrophiliacs, and the psychobiographies of notorious figures such as Adolf Hitler and Joseph Stalin. Through his broad scholarship, Fromm offers a comprehensive exploration of the human impulse for violence. This ebook features an illustrated biography of Erich Fromm including rare images and never-before-seen documents from the author’s estate.
Flann O'Brien - also known as Brian O'Nolan or Myles na gCopaleen - is now widely recognised as one of the foremost of Ireland's modern authors. Assembling Flann O'Brien explores the author's innovative and experimental work by reading him in relation to some of the 20th century's most important theorists, including Derrida, Agamben, Freud, Lacan and Žižek. Assembling Flann O'Brien offers a detailed study of O'Brien's five major novels – including At Swim-Two-Birds and The Third Policeman – as well as his plays, short stories, journalistic output and unpublished archival material. The book presents new theoretical perspectives on his works, exploring his compelling engagements with questions of the proper name, the archive, law, and desire, and the problems of identity, language, sexuality and censorship which acutely troubled Ireland's new state. Combining a wide range of contemporary theory with a sensitivity to the cultural and political context in which the author wrote, Maebh Long opens up entirely new aspects of Flann O'Brien's writings, and explores the ingenious and the problematic within his oeuvre.
Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. However, desire doesn't just happen. Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective. Using international case studies, Brand Desire explains how companies can engage customers emotionally and create value for them. Managers can successfully build and maintain brand desire through specific strategies and tools, such as: · promoting a principles-driven organization that is grounded in its heritage and distinctive competences; · creating a supportive culture that encourages the active participation of people in brand development; · providing an opportunity for people to communicate more with each other and to encourage socialization through communities and events; and · offering outstanding experiences: being consistent in delivery, from first communications through to after-sales service and support. In a crowded sales environment, brand desire can elevate any product or service so that it stands out from the crowd – and stays there. Brand Desire demonstrates how desirable brands are about desirable experiences, and shows what companies can do to maximize those experiences for their customers.