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How did you do that drawing? What software did you use? What’s your process? You may have found yourself asking these questions about a striking architectural drawing. In recent years, social media has become a primary source of expression for architects and designers, yet there isn’t always the means to find out how their works became reality. Giving you a peek behind the illustrative curtain, this book demystifies the process and technique that created some of the most outstanding drawings in your feed. Offering lessons that many universities don’t teach, it’s an essential guide for architecture students and designers, featuring profiles from highly regarded illustrators, thinkers, and emerging architectural influencers. Covering a mix of styles, concepts and mediums, it gives a detailed breakdown of a diverse range of drawing processes alongside technical tips and concept inspirations. Whether you’re a flourishing student or established professional: This is your guide to drawing attention.
The communicative act of drawing attention to metaphor is a relatively recent topic in metaphor studies and one that has remained contentious from a cognitive perspective. This book brings philologists of ancient languages together with metaphor experts from several modalities to interrogate whether ancient and modern texts and languages draw attention to figurative tropes in similar ways. In this way, the diachronic, multimodal and pluridisciplinary contributions to this volume critically review the theoretical frameworks underpinning metaphor marking and metaphor analysis from a completely new empirical basis.
Whether it's via depictions of cute imaginary characters or familiar backdrops brimming with color, illustrations can set the right tone for brands to tell meaningful stories. Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heart-warming elements that enable companies to connect and engage with audiences in delightful ways. The collection of projects featured in Drawing Attention serve to inspire designers with a variety of illustration styles and settings that help to add more narrative layers to a brand. From small businesses looking to highlight their charm to bigger ones in need of "humanizing" their touch-points, the book showcases drawings that effectively bridge the creative and commercial to draw attention.
From David Ogilvy on down, the "experts" have claimed "humor doesn't work." Boy, were they wrong. Author Stu Heinecke has been using cartoons to generate record-breaking campaigns for many or the world's biggest marketers -- and he shares his test-proven secrets for the first time ever in his new book. Drawing Attention takes you step by step, to explain how you can unleash the incredible power of cartoons in various missions in your life, from marketing, advertising and sales promotion to job search, social media, VIP contact campaigns and more. With forewords by New Yorker Cartoon Editor, Robert Mankoff, and Sandler Training President, Bruce Seidman.
Human Computer Interaction (HCI) is concerned with every aspect of the relationship between computers and people (individuals, groups and society). The annual meeting of the British Computer Society's HCI group is recognised as one of the main venues for discussing recent trends and issues. This volume contains refereed papers and reports at the 1993 meeting. A broad range of HCI related topics are covered, including user interface design, user modelling, tools, hypertext, CSCW, and programming. Both research and commercial perspectives are considered, making the book essential for all researchers, designers and manufacturers who need to keep abreast of developments in HCI.
This dictionary contains around 60,000 English terms with their Dutch translations, making it one of the most comprehensive books of its kind. It offers a wide vocabulary from all areas as well as numerous idioms. The terms are translated from English to Dutch. If you need translations from Dutch to English, then the companion volume The Great Dictionary Dutch - English is recommended.
CD-ROM contains: Color images and video clips.