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Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Power tips help you to improve dramatically your chances of attaining instantly recognizable products. The Essential Managers have sold more than 2 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.
Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Power tips help you to improve dramatically your chances of attaining instantly recognizable products. The Essential Managers have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.
Expert advice for success in a small business. Learn from an expert, first-hand experience all you need to know to market your small business successfully. From carrying out essential market research to effectively pricing your product or service, Effective Marketing shows you all the best approaches to use. There is also detailed information on exploiting profitable distribution channels, projecting the right image, and using advertising to maximize your sales. Charts and diagrams, at-a-glance tip boxes, case studies, questionnaires, and checklists enable you to understand the many different aspects of successful marketing. In Planning Your Strategy, you'll learn about starting your market research, observing the competition, assessing your project, pricing, sorting out your distribution, planning your marketing, and projecting the right image. Then move on to Advertising, which covers advertising basics, producing effective advertisements, creating good leaflets and brochures, followed by Promotion and Sales, which covers working with the media, promoting sales, selling techniques. Finally, you'll benefit with Staying on Track, through analyzing your sales data, and dealing with changes and competition. Effective Marketing also provides Useful Information, from legal matters, and glossary, to useful contacts, and suggested reading. Effective Marketing is one of four new titles in an innovative series of practical guides, covering every aspect of business, for everyone starting their own small business.
Learn all you need to know about how to generate and manage publicity — from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confidence. The Essential Managers have sold more than 2 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.
Learn all you need to know about successful selling from developing self-confidence and clinching a deal to understanding customers and managing a sales team. Selling Successfully not only shows you how to improve your powers of persuasion it also provides practical techniques for building mutually rewarding win-win relationships with customers. Power tips help you handle real-life situations and develop first-class selling skills that will dramatically improve your ability to make good transactions and hit sales targets. This innovative series covers a wide range of management and personal development topics. Each title is a comprehensive yet compact source of easy reference for all those in or aspiring to a position of responsibility with a focus on developing and enhancing professional management practice.
Discover the ultimate practical guide to effective project management. Packed with clear, expert advice, bold graphics and bite-sized text, this beginner’s guide to modern project management gives you the tools you need to manage a team in different locations/time zones. Inside the pages of this project management book, you’ll find: • Practical, “how-to” approach that teaches you the skills you need to run a project successfully. • New spreads with tools for project managing teams who are working remotely. • Step-by-step instructions, tips, checklists and “Ask yourself” features that show you how to make an impact. • Tables, illustrations, “in-focus” panels and real-life case studies that demonstrate and explain problem-solving, and how to build confidence and get results. Learn how to improve your project management skills by defining a project brief, analyzing stakeholders and building a strong team. You'll also discover useful tips for initiating projects, delegating effectively and achieving your goals on budget and on time — every time. Essential Managers Project Management shows you how to focus your energy, manage change in the workplace and make an impact, even in a time when remote — and flexible — working plays a key role in business and management. It’s the perfect book for managers of all levels. Whether it’s negotiating, managing people or improving your leadership skills, DK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style.
Are you looking to take the next step in your career? Can you manage yourself with ease, but need more confidence when managing others? Achieving excellence as a manager requires a broad skillset, and The Essential Manager's Handbook provides easy-to-follow and engaging advice on the 6 key areas. Nurture your confidence with managing people, leadership, achieving high performance, effective communication, presenting, and negotiating. With key quotes, bright visuals, and breakdowns by subject, this book is accessible and easy-to-use. Interactive tips and checklists will encourage you to note down your thoughts, examining past and present workplace experiences that you can learn from. Expert insights from management professionals and step-by-step instructions will help you understand how to deal with challenges and gain valuable management skills for life. This accessible and clear guide is packed with practical, no-nonsense information covering everything you need to know about acquiring and developing management skills. Pick up The Essential Manager's Handbook for quick reference when you're in need of guidance or work through each section at your own pace to become the best manager you can be. Series Overview: DK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style, covering a range of essential topics, from managing, coaching, and mentoring teams and individuals to time management, communication, leadership, and strategic thinking. Each guide is clearly presented for ease of reference, with visual pointers, tips, and infographics.
Learn about concepts, management, and commerce in The Business Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Business in this overview guide to the subject, great for beginners looking to learn and experts wishing to refresh their knowledge alike! The Business Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Business, with: - Up to 100 quotations from the great business thinkers and gurus - Packed with facts, charts, timelines and graphs to help explain core concepts - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The Business Book is the perfect introduction the to key theories that have shaped the world of business, management, and commerce, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover every facet of business management, including alternative business models, with real life examples from the marketplace. If you’ve ever wondered about the stages of business strategy, from start-up to delivering the goods, this is the perfect book for you. Your Business Questions, Simply Explained This book introduces the would-be entrepreneur and general reader to the work of great commercial thinkers, leaders, and gurus. Learn about the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. If you thought it was difficult to learn about the world of commerce, The Business Book presents information in an easy to follow layout. Learn the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point", Michael Porter's "five forces", and Meredith Belbin's theories on effective teamwork, with fantastic mind maps and step-by-step summaries. The Big Ideas Series With millions of copies sold worldwide, The Business Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.
Practical techniques show you how to develop effective appraisal skills to enhance staff performance and ensure your company's successful growth.
Discover how to adapt your management style and get the best out of your team - even if they aren’t in the same room! More people are working from home than ever before. This practical guide gives you all the skills you need to succeed as a flexible worker, and as a manager running projects and teams remotely. Whether you’re new to flexible working or simply looking to sharpen your skills, this is the go-to guide for you. It includes: • A practical, “how-to” approach that offers readers everything they need to run a project and manage a team remotely • Step-by-step instructions, tips, checklists, and “Ask yourself” features • Tables, illustrations, “in-focus” panels, and real-life case studies that demonstrate and explain problem-solving and how to build confidence Learn how to make remote-working work for you and your team Slim, portable, and accessible, Essential Managers Flexible Working takes a no-nonsense approach to remote-working. It shows you how to effectively manage others from a distance by defining expectations, understanding the unique challenges of working from home, and setting up new routines, structures, and processes. Packed with clear, expert advice and useful WFH tips for staying focused and motivated, this business book will help you communicate and work effectively from any location or time zone. Discover how to keep your projects on track and achieve the very best results. It’s the perfect gift for managers at all levels or anyone still adjusting to remote or flexible working. Other titles in the Essential Managers Series DK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style. Find out how to improve your leadership skills with Essential Managers: Leadership. Brush up on or enhance your project management skills with Essential Managers: Project Management.