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Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.
One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
For the complex sale to succeed, marketing managers need authentic and value-based ways to engage the prospect. This book reveals proven methods for using relevant information to establish expertise, reach customers, and stand apart from the competition at every stage of the complex sale.
This book provides a practical guide to digital supply chain modelling, demonstrating an agile approach to how such models can be applied to any manufacturing company to build competitive advantage, facilitate new business models and drive towards Industry 4.0. The agile approach of the book provides an attractive alternative to the conventional country-by-country deployment of S/4 HANA and other relevant technologies. This book contains the expertise Gotz G. Wehberg has amassed over 20 years as a senior partner in a leading consulting company, working across industries and with globally recognized clients, advising on digitization. In it, he explains the scientific roots of digital supply chain management such as holism, cybernetics, self-organization and evolutionary theory to inform a deep understanding that can drive a supremely innovative strategy for Industry 4.0. Beyond strategy, Wehberg introduces the practical tools and technologies used in supply chain modelling, for example, sensors, big data, artificial intelligence and the Internet of Things, as well as a reference framework that categorizes the technologies, together with the latest concepts and tools, such as DDMRP, predictive S&OP, pattern recognition, autonomous logistics and Lean. This framework supports decision making for developing supply chains in an end-to-end and cross-functional fashion, providing clear guidance for executives and managers on how to design supply chains for the future.
This book constitutes the proceedings of the 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, held in Trondheim, Norway, in September 2019. The total of 61 full and 4 short papers presented in this volume were carefully reviewed and selected from 138 submissions. The papers were organized in topical sections named: e-business; big data analytics, open science and open data; artificial intelligence and internet of things; smart cities and smart homes, social media and analytics; digital governance; digital divide and social inclusion; learning and education; security in digital environments; modelling and managing the digital enterprise; digital innovation and business transformation; and online communities.
In recent years, we have ushered in a new age where applications will become smaller, distributed, JavaScript-laden, microservices-infused, and utilize the hardware of the client to operate. A new paradigm has been forced upon us by the large search providers, and because of this, we can now leverage them to help our applications obtain influence where our applications become the voice of authority on the internet and consequently help our organizations reap the benefits of mass adoption. To better understand this, we must first consider the history that has taken us to where we find ourselves. Architectural Framework for Web Development and Micro Distributed Applications helps readers to come to an understanding of how the indexing domain may be leveraged by this new wave of JavaScript applications that have been termed micro distributed applications and by whose creation and implementation will allow the enterprise to reap the benefit of influence by the existing search systems that the masses utilize. It helps to fill in the picture of the evolution that has occurred and will continue to occur in web development whereby the new breed of applications will become JavaScript-laden and highly distributed and whereby the businesses that implement them will stand a chance to win the indexing race and consequently stand to win the attention of the masses. Covering topics such as distributed systems, search engine optimization, and software as a service, this premier reference source is a dynamic resource for web developers, students and educators of higher education, software developers, technical personnel, IT managers, computer scientists, librarians, researchers, and academicians.
This Study, which covers 121 UNESCO Member States, represents a global benchmarking of journalistic source protection in the Digital Age. It focuses on developments during the period 2007-2015. The legal frameworks that support protection of journalistic sources, at international, regional and country levels, are under significant strain in 2015. They are increasingly at risk of erosion, restriction and compromise - a development that is seen to represent a direct challenge to the established universal human rights of freedom of expression and privacy, and one that especially may constitute a threat to the sustainability of investigative journalism. --Page 7.
The digital age has transformed information access in ways that few ever dreamed. But the afterclap of our digital wonders has left libraries reeling as they are no longer the chief contender in information delivery. The author gives both sides--the web aficionados, some of them unhinged, and the traditional librarians, some blinkered--a fair hearing but misconceptions abound. Internet be-all and end-all enthusiasts are no more useful than librarians who urge fellow professionals to be all things to all people. The American Library Association, wildly democratic at its best and worst, appears schizophrenic on the issue, unhelpfully. "My effort here," says the author, "is to talk about the elephant in the room." Are libraries obsolete? No! concludes the author (also). The book explores how libraries and librarians must and certainly can continue to be relevant, vibrant and enduring.
Die Dissertation “Europe’s future – a model for assessing and increasing digital sovereignty” von Martin Kaloudis an der Mendel University in Brno beschäftigt sich mit der digitalen Souveränität europäischer Staaten. Sie thematisiert die Abhängigkeit der EU-Staaten von Technologien und Rohstoffen aus Nicht-EU-Ländern, insbesondere die Abhängigkeit von digitalen Technologien aus China und den USA, und untersucht mögliche Stellhebel zur Beherrschbarkeit von Abhängigkeiten von nicht-europäischen Technologien. Die Dissertation entwickelt ein Modell zur Bewertung der digitalen Souveränität, fokussiert auf die EU, und schlägt eine Definition des Begriffs vor. Ein wichtiger Bestandteil ist ein komparativer Index für digitale Souveränität, der auf sekundären Daten basiert und mittels quantitativer Methoden verifiziert und validiert wird. Die Ergebnisse des Indexes zeigen, dass EU-Staaten in Sachen digitaler Souveränität Entwicklungspotenziale haben. Aus der Analyse werden handlungsleitende Maßnahmen abgeleitet, wie etwa höhere Investitionen in Start-ups, Förderung des Exports von IKT-Dienstleistungen und Verringerung von Handelsbarrieren im digitalen Bereich. Die Dissertation betont, dass die konsequente Umsetzung dieser Maßnahmen zur Stärkung der digitalen Souveränität der EU-Staaten beitragen kann.

Behavioral Advertising

United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection

Published: 2012

Total Pages: 212


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