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Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.
One of the most significant, energetic, yet not well understood, oceanographic features in the Americas is the Gulf of Mexico Loop Current System (LCS), consisting of the Loop Current (LC) and the Loop Current Eddies (LCEs) it sheds. Understanding the dynamics of the LCS is fundamental to understanding the Gulf of Mexico's full oceanographic system, and vice versa. Hurricane intensity, offshore safety, harmful algal blooms, oil spill response, the entire Gulf food chain, shallow water nutrient supply, the fishing industry, tourism, and the Gulf Coast economy are all affected by the position, strength, and structure of the LC and associated eddies. This report recommends a strategy for addressing the key gaps in general understanding of LCS processes, in order to instigate a significant improvement in predicting LC/LCE position, evolving structure, extent, and speed, which will increase overall understanding of Gulf of Mexico circulation and to promote safe oil and gas operations and disaster response in the Gulf of Mexico. This strategy includes advice on how to design a long-term observational campaign and complementary data assimilation and numerical modeling efforts.
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This handbook in two volumes synthesises our knowledge about the ecology of Central Europe’s plant cover with its 7000-yr history of human impact, covering Germany, Poland, the Netherlands, Belgium, Luxembourg, Switzerland, Austria, Czech Republic and Slovakia. Based on a thorough literature review with 5500 cited references and nearly 1000 figures and tables, the two books review in 26 chapters all major natural and man-made vegetation types with their climatic and edaphic influences, the structure and dynamics of their communities, the ecophysiology of important plant species, and key aspects of ecosystem functioning. Volume I deals with the forests and scrub vegetation and analyses the ecology of Central Europe’s tree flora, whilst Volume II is dedicated to the non-forest vegetation covering mires, grasslands, heaths, alpine habitats and urban vegetation. The consequences of over-use, pollution and recent climate change over the last century are explored and conservation issues addressed.
Thoroughly acquainting the reader with freeze-drying fundamentals, Freeze-Drying/Lyophilization of Pharmaceutical and Biological Products, Second Edition carves practical guidelines from the very latest theoretical research, technologies, and industrial procedures. It delineates the best execution of steps from closure preparation and regulatory control of products to equipment sterilization and process validation. With 13 new chapters providing state-of-the-art information, the book unveils innovations currently advancing the field, including LYOGUARD® packaging for bulk freeze-drying and the irradiation of pharmaceutical and biological products.
The first title in the "Manufacturing Engineering Modular" series, the publication of this book marks recognition of the effect of surface finish obtained in manufacture ("surface integrity") on the functional performance of product, in terms of such factors as fatigue, corrosion and strength. It is a concise work, intended chiefly for undergraduate and postgraduate students, which should also provide useful material for the professional manufacturing engineer.