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"A strong economy in recent years has increased the challenge that Army recruiters face in obtaining sufficient enlistees to meet force requirements. In order to continue to meet recruiting goals, the Army must understand youth perceptions and how youth make decisions about whether to join the Army. Generating appropriate market research for the Army requires first cataloguing the existing market research databases and identifying the critical questions that are not answered by current research. This effort identified existing databases that have information about youth and parent attitudes and developed a searchable electronic catalogue of these databases. For each of 64 databases identified, researchers acquired information such as the sample size, demographics of the subject population, the type of variables in the research, frequency of data collection, cost of obtaining the data, and point of contact information. An index was created that can be searched either using 17 relevant search categories or by a user-defined key word search. Recommendations for future research directions are discussed."--DTIC.
Recruiting an all-volunteer military is a formidable task. To successfully enlist one eligible recruit, the Army must contact approximately 120 young people. The National Research Council explores the various factors that will determine whether the military can realistically expect to recruit an adequate fighting force-one that will meet its upcoming needs. It also assesses the military's expected manpower needs and projects the numbers of youth who are likely to be available over the next 20 years to meet these needs. With clearly written text and useful graphics, Attitudes, Aptitudes, and Aspirations of American Youth offers an overview of important issues for military recruiters, touching on a number of important topics including: sex and race, education and aptitude, physical and moral attributes, and military life and working conditions. In addition, the book looks at how a potential recruit would approach the decision to enlist, considering personal, family, and social values, and the options for other employment or college. Building on the need to increase young Americans' "propensity to enlist," this book offers useful recommendations for increasing educational opportunities while in the service and for developing advertising strategies that include concepts of patriotism and duty to country. Of primary value to military policymakers, recruitment officers, and analysts, Attitudes, Aptitudes, and Aspirations of American Youth will also interest social scientists and policy makers interested in youth trends.
The authors of this report draw on a large body of research on recruiting and examine tools and resources--including recruiters and recruiting management, eligibility criteria, and pay and bonuses--that can help the Army meet recruiting challenges.
"This report describes research conducted to improve the Army's ability to use recruiting resources and enlistment eligibility policies effectively to meet enlisted accession requirements under good, average, and bad recruiting conditions. We consider the cost of meeting accession requirements when an optimal mix of television advertising and enlistment incentives is feasible (the baseline strategy) or when an incentive-centric strategy -- which favors incentives over other resources due to incentives' faster rate of increasing recruits -- is required"--Publisher's web site.
Presents a comprehensive history spanning the 233 years of the four major services' sales commissaries.
Presents a comprehensive history spanning the 233 years of the four major services' sales commissaries.